Olivia Roberts

Olivia is an executive search specialist leading our B2C practice across the Middle East.
She focuses on a broad range of sectors including retail, eCommerce, FMCG, telecommunications, travel and tourism, and entertainment. Olivia recruits top-tier talent in sales, marketing, communications, digital, and eCommerce functions.

With a career in recruitment dating back to 2012, she brings deep industry knowledge and regional expertise, having worked with a prominent UK-based recruitment firm and extensively across the Middle East. Olivia holds a Bachelor of Arts (Honours) in Textile and Fashion Design from the University of Leeds.

Olivia's Insights

Living and working in the Netherlands

• Posted Juni 5, 2026

Contents Share Key insights The Netherlands continues to attract marketing, digital, communications and investor relations professionals seeking international career opportunities, a highly connected business environment and a strong quality of life.  Home to the European headquarters of many multinational organisations, the Dutch market offers opportunities across technology, healthcare, biotech, professional services, consumer brands and industrial sectors.   Combined […]

From brand building to revenue accountability: FMCG marketing and comms hiring in the Netherlands

• Posted Juni 4, 2026

Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.  For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses, it’s increasing the risk of delayed or […]

Why high application numbers don’t equal hiring success

• Posted Juni 4, 2026

Contents Share A high number of job applications can feel like a clear signal that your job postings are working. Strong visibility on LinkedIn, simplified application processes and wider access to jobseekers have made it easier than ever to attract attention for marketing, communications and digital roles. But attention isn’t the same as intent. In […]

The realities of moving from agency to in-house as a marketer

• Posted Mai 27, 2026

Contents Share Key insights For many marketing professionals, moving from an agency into an in-house marketing role is seen as a natural next step. The transition is often associated with greater ownership, improved work-life balance and the opportunity to play a more strategic role within a business.  But the reality of moving from agency life to in-house is often more […]

Giving back through mentorship: interview with Gemma Francis, founder and BD consultant

• Posted Mai 26, 2026

Contents Share We recently launched our UK mentorship programme as part of our 25th anniversary, especially for individuals who work in marketing and business development within professional services. It’s designed to give back to the industry that’s shaped us while building a stronger, more connected professional network and supporting career development across the UK. We […]

What AI really means for marketing, sales and digital hiring globally

• Posted Mai 1, 2026

Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine […]

How to help recruiters find you on LinkedIn (without your employer knowing)

• Posted Mai 1, 2026

If you’re exploring a new job, quietly open to new opportunities or thinking about your next step in your marketing career, recruiters need to be able to find you on LinkedIn. Recruiters use LinkedIn every day to support hiring managers and talent acquisition teams who are advertising job postings across a competitive job market. With […]

What does a Marketing Manager do?

• Posted März 31, 2026

Contents Share A Marketing Manager plays a central role in shaping how a business communicates with its target market, builds brand awareness and drives growth.  From developing marketing strategies to overseeing multi-channel marketing campaigns, the Marketing Manager role sits at the heart of a company’s marketing department. Marketing Managers are responsible for ensuring that all marketing activities align with business objectives and resonate with potential customers.  This guide explores what a Marketing Manager does […]

How creative talent should navigate multiple job offers in today’s job market

• Posted März 31, 2026

Receiving multiple job offers is a strong position to be in, particularly in a competitive job market where demand for creative talent continues to grow. According to LinkedIn’s What Candidates Want in 2025, candidates are increasingly prioritizing compensation and benefits, work-life balance, and flexibility when evaluating new opportunities. This reflects a broader shift in how organizations compete for talent, with […]

The new face of investor relations in 2026

• Posted März 30, 2026

Investor relations in the UK is evolving faster than at any point in the last decade. Recent UK-focused analysis shows that IR is no longer seen as an administrative or regulatory disclosure role. Instead, IR is now expected to help shape corporate strategy, capital markets messaging and investor perception. The role has moved from “a […]

Why periods of change call for steady leadership in the Middle East

• Posted März 27, 2026

Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]