Unsere Management Insights bieten wertvolle Orientierung und Tipps für Marketing und Sales Führungskräfte verschiedener Branchen und Funktionen und beinhalten Marktberichte, Interviews und vieles mehr.
How to become a Marketing Manager
What is a Marketing Manager? A Marketing Manager typically oversees marketing for a service or product, developing a marketing strategy that supports the business’s goals and objectives. It’s a big jump in responsibility from a marketing executive role, but a totally achievable one if you build your experience, skill set and knowledge in the right […]
Why having a communications team can help reinforce the DNA of a business during a crisis
The last few years have seen an increasing number of organisations understand the true value that a communications function can have. Reputation management, branding and employee reassurance are some of the key areas that a strong communications team can help enhance in times of crisis. Most businesses have been lucky enough to not experience a […]