Olivia Roberts

Olivia is an executive search specialist leading our B2C practice across the Middle East.
She focuses on a broad range of sectors including retail, eCommerce, FMCG, telecommunications, travel and tourism, and entertainment. Olivia recruits top-tier talent in sales, marketing, communications, digital, and eCommerce functions.

With a career in recruitment dating back to 2012, she brings deep industry knowledge and regional expertise, having worked with a prominent UK-based recruitment firm and extensively across the Middle East. Olivia holds a Bachelor of Arts (Honours) in Textile and Fashion Design from the University of Leeds.

Olivia's Insights

The realities of moving from agency to in-house as a marketer

• Posted May 27, 2026

Contents Share Key insights For many marketing professionals, moving from an agency into an in-house marketing role is seen as a natural next step. The transition is often associated with greater ownership, improved work-life balance and the opportunity to play a more strategic role within a business.  But the reality of moving from agency life to in-house is often more […]

Giving back through mentorship: interview with Gemma Francis, founder and BD consultant

• Posted May 26, 2026

Contents Share We recently launched our UK mentorship programme as part of our 25th anniversary, especially for individuals who work in marketing and business development within professional services. It’s designed to give back to the industry that’s shaped us while building a stronger, more connected professional network and supporting career development across the UK. We […]

What AI really means for marketing, sales and digital hiring globally

• Posted May 1, 2026

Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine […]

How to help recruiters find you on LinkedIn (without your employer knowing)

• Posted May 1, 2026

If you’re exploring a new job, quietly open to new opportunities or thinking about your next step in your marketing career, recruiters need to be able to find you on LinkedIn. Recruiters use LinkedIn every day to support hiring managers and talent acquisition teams who are advertising job postings across a competitive job market. With […]

What does a Marketing Manager do?

• Posted March 31, 2026

Contents Share A Marketing Manager plays a central role in shaping how a business communicates with its target market, builds brand awareness and drives growth.  From developing marketing strategies to overseeing multi-channel marketing campaigns, the Marketing Manager role sits at the heart of a company’s marketing department. Marketing Managers are responsible for ensuring that all marketing activities align with business objectives and resonate with potential customers.  This guide explores what a Marketing Manager does […]

How creative talent should navigate multiple job offers in today’s job market

• Posted March 31, 2026

Receiving multiple job offers is a strong position to be in, particularly in a competitive job market where demand for creative talent continues to grow. According to LinkedIn’s What Candidates Want in 2025, candidates are increasingly prioritizing compensation and benefits, work-life balance, and flexibility when evaluating new opportunities. This reflects a broader shift in how organizations compete for talent, with […]

The new face of investor relations in 2026

• Posted March 30, 2026

Investor relations in the UK is evolving faster than at any point in the last decade. Recent UK-focused analysis shows that IR is no longer seen as an administrative or regulatory disclosure role. Instead, IR is now expected to help shape corporate strategy, capital markets messaging and investor perception. The role has moved from “a […]

Why periods of change call for steady leadership in the Middle East

• Posted March 27, 2026

Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]

Why M&A experience matters for communications leaders in private equity-backed businesses

• Posted March 23, 2026

PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

• Posted March 18, 2026

For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

• Posted March 10, 2026

contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]