Olivia Roberts

Olivia is an executive search specialist leading our B2C practice across the Middle East.
She focuses on a broad range of sectors including retail, eCommerce, FMCG, telecommunications, travel and tourism, and entertainment. Olivia recruits top-tier talent in sales, marketing, communications, digital, and eCommerce functions.

With a career in recruitment dating back to 2012, she brings deep industry knowledge and regional expertise, having worked with a prominent UK-based recruitment firm and extensively across the Middle East. Olivia holds a Bachelor of Arts (Honours) in Textile and Fashion Design from the University of Leeds.

Olivia's Insights

What does a Marketing Manager do?

• Posted March 31, 2026

Contents Share A Marketing Manager plays a central role in shaping how a business communicates with its target market, builds brand awareness and drives growth.  From developing marketing strategies to overseeing multi-channel marketing campaigns, the Marketing Manager role sits at the heart of a company’s marketing department. Marketing Managers are responsible for ensuring that all marketing activities align with business objectives and resonate with potential customers.  This guide explores what a Marketing Manager does […]

How creative talent should navigate multiple job offers in today’s job market

• Posted March 31, 2026

Receiving multiple job offers is a strong position to be in, particularly in a competitive job market where demand for creative talent continues to grow. According to LinkedIn’s What Candidates Want in 2025, candidates are increasingly prioritizing compensation and benefits, work-life balance, and flexibility when evaluating new opportunities. This reflects a broader shift in how organizations compete for talent, with […]

The new face of investor relations in 2026

• Posted March 30, 2026

Investor relations in the UK is evolving faster than at any point in the last decade. Recent UK-focused analysis shows that IR is no longer seen as an administrative or regulatory disclosure role. Instead, IR is now expected to help shape corporate strategy, capital markets messaging and investor perception. The role has moved from “a […]

Why periods of change call for steady leadership in the Middle East

• Posted March 27, 2026

Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]

Why M&A experience matters for communications leaders in private equity-backed businesses

• Posted March 23, 2026

PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

• Posted March 18, 2026

For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

• Posted March 10, 2026

contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]

How are professional services firms really using AI?

• Posted March 9, 2026

AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting.   40% of organisations are now using generative AI, more than double the proportion reported the previous year. Nearly nine in ten expect genAI to become central to their workflows within five years.  For professional services […]

Why brands in North America are bringing creative capabilities in-house, and how agencies are staying competitive 

• Posted March 9, 2026

Across the United States and Canada, the creative landscape is undergoing rapid transformation. Driven by rising content demands, accelerating AI adoption, and tightening budgets, North American brands are increasingly bringing creative capabilities in-house. This shift is reshaping the balance between internal teams and external agencies, prompting agencies to redefine where they provide value.  Below is […]

How to become a Marketing Manager

• Posted March 9, 2026

A Marketing Manager plays a central role in shaping a company’s growth. They develop marketing strategies, oversee marketing campaigns and ensure marketing activity supports commercial objectives.  If you’re building a marketing career and want to progress into a Marketing Manager role, this guide outlines the career path, key skills, qualifications and work experience required to position yourself successfully.  What is a Marketing Manager? A Marketing Manager is responsible for developing and delivering marketing […]

Leading beyond discomfort: how mind‑body awareness strengthens modern leadership

• Posted March 5, 2026

As leaders navigate increasing complexity, shifting expectations and diverse teams, many are finding that technical capability alone is no longer enough. Effective leadership now depends on the ability to recognise discomfort early, stay grounded under pressure and create environments where people feel safe to contribute. During our recent International Women’s Day webinar that we hosted […]