How much does a Marketing Executive make in the UK?

Februar 14, 2024

In the United Kingdom, a Marketing Executive is a junior to mid-level marketing professional who typically reports to a Marketing Manager, Head of Marketing or Marketing Director depending on the structure of their marketing team. Traditionally, their previous role was a Marketing Assistant and the next step in their career is a Senior Marketing Executive.

What is a Marketing Executive’s average salary?

In the UK, salaries for Marketing Executives can vary depending on work experience, location, industry demand and sector. They typically range from 25,000 to 45,000 GBP per annum with entry-level Marketing Executives expecting between 25,000 and £35,000 GBP. Experienced Marketing Executives can demand salaries closer to 55,000 GBP depending on the role.

How does a Marketing Executive’s salary range by sector?

There are some sectors in the UK that provide higher salaries to Marketing Executives due to the level of competition and increasing need for marketing expertise. For example, it’s not uncommon for companies in financial services and some in professional services to offer higher salaries to Marketing Executives. Compensation also varies across company size and the perceived value of marketing across different sectors.

What other factors affect a Marketing Executive salary?

The main factors that impact a Marketing Executive salary in the UK include:

  • Years of work experience
  • Education, qualifications or apprenticeships: Holding a bachelor’s or master’s degree in marketing or a relevant area can help Marketing Executives demand higher salaries
  • Certificates and training: Professional certificates such as Google Ads, CIM (Chartered Institute of Marketing), or IDM (Institute of Data & Marketing) qualifications can enhance a Marketing Executive’s skillset, helping them stand out against the crowd for higher salaries
  • Geographical location: salaries tend to be higher for roles based in major cities like London, Manchester, Leeds or Birmingham due to competitiveness, innovation, international presence, cost of living and more
  • Company size and sector

How does company size impact salaries for Marketing Executives?

There can be a large salary range for Marketing Executives depending on the size of the company they work for. There are pros and cons of working at different sized companies. For example, smaller firms can often offer flexibility and faster career progression. On the other hand, larger and more established companies can typically offer higher base salaries and larger benefits packages.

Marketing Executive roles can be appropriate for small or scale-up businesses hiring their first marketing professional, depending on the level of experience they require.

What bonuses and benefits are available to Marketing Executives?

Marketing Executives in the UK are often offered benefits packages alongside their base salary. These might include career development opportunities, healthcare benefits and flexible working arrangements. Benefits can also be financial, including pension schemes and bonuses (usually based on performance metrics).

How can Marketing Executives negotiate a higher salary?

To negotiate a higher salary, it’s important that Marketing Executives thoroughly research their industry’s average salaries. They should highlight their achievements through their CVs and the interview process, articulating what they can offer to the business. There are also soft skills involved in salary negotiations, including confidence and timing. Recruitment consultants are useful during this process as they can guide you on how to achieve the best possible outcomes.

Can Marketing Executives work on an interim or freelance basis?

There are a growing number of opportunities for Marketing Executives to embrace independence, flexibility and higher salaries by working on an interim or freelance basis.

Interim Marketing Executives: Some businesses might need temporary marketing support to fill gaps in their team or to gain fast access to expertise. These Marketing Executives are usually employed on a fixed-term contract basis that can vary from weeks to months or even years.

Freelance Marketing Executives: Freelance professionals are self-employed and work on a project-by-project basis. They often specialise in specific areas, such as content, social media, digital marketing, direct marketing, public relations or strategy depending on their expertise and work experience. Freelance Marketing Executives can often work remotely and demand a higher salary than full-time employees if they’re able to demonstrate their expertise and reputation.

The benefits of working as an interim or freelance Marketing Executive include:

  • Higher flexibility and control over work-life balance
  • Variety from working with different clients and businesses, with exposure to different challenges and projects
  • Higher salaries due to the expertise and skillsets that are required to quickly adapt to a business’s needs

Start the search for your dream role and explore marketing jobs – whether you’re looking for permanent full-time or interim opportunities.

You can also complete our form below if you’d like to discuss your career or anything else.


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