Interview with Kirsten Ward, fractional Chief Marketing Officer
Have you heard of a fractional Chief Marketing Officer (CMO)?
At Carter Murray, we connect leaders in the marketing world to exciting businesses across all sectors – from start-ups and scale-ups to established brands.
In today’s economic climate, many companies are looking for strategic marketing expertise without the high costs and long-term commitment of a permanent CMO.
What does a fractional CMO do?
A fractional CMO provides part-time support to a business. This is usually for a certain amount of time every month – sometimes just a few hours. They provide a fraction of hours compared to a permanent CMO and are paid a fraction of the salary.
Some professionals choose to take on multiple fractional CMO roles concurrently, while others provide fractional support to a business alongside their full-time job.
Why become a fractional CMO?
The flexibility and variety of the role is becoming popular for senior marketing professionals looking to either increase their work-life balance or expand their experience and skillsets by working across different sectors.
To explore the benefits for employers and professionals, we interviewed Kirsten Ward – a fractional CMO alongside her Marketing Director role within financial services.
Watch our interview to learn about:
- The benefits of fractional CMOs for employers
- The benefits for candidates considering a fractional CMO role
- How recruitment agencies can place professionals with the right business
You can complete our form if you’d like to talk about your hiring needs or career.
