Sales salary guide 2026 | UK and Europe

Our sales salary guide is created for sales professionals, commercial leaders, HR teams and talent acquisition professionals across all sectors.

In this guide, you’ll find detailed recruitment insights, salary data and real-life candidate examples to help you benchmark yourself or your team effectively and plan for 2026.

Here are some of the headlines:

  • Hybrid Account Executive roles are very much in demand, requiring candidates who can prospect and close enterprise deals
  • Remote and hybrid sales roles are now common; candidates can be based throughout Europe and selling into multiple geographies
  • Technical sales roles are in demand requiring a combination of technical knowledge and sales expertise

It’s an exciting time to be part of the sales profession in the UK and Europe.

A special thank you to employers and professionals who continue to trust us as their specialist recruitment partner.

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