Charlotte Jones

Senior Consultant

VAE

Charlotte is a specialist in marketing, communications and digital recruitment with experience dealing with senior-level recruitment opportunities across the Middle East. She currently recruits across professional and financial services in the UAE and Saudi Arabia. Prior to joining the team, she worked extensively in the recruitment of C-Suite professionals across the Middle East.

charlotte's insights

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How to improve your recruitment process for marketing and communications talent

Posted Juni 16, 2026

Contents Share Key insights Many financial services employers assume hiring challenges are caused by a shortage of marketing talent. In reality, recruitment processes are often a major part of the problem. While there’s no shortage of professionals in the market, the strongest candidates typically have multiple options. Long processes, unrealistic expectations and poor candidate experiences can quickly cause businesses to lose talent to competitors. Improving your recruitment […]

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How US businesses can successfully bring marketing teams in-house

Posted Juni 16, 2026

Contents Share Key insights Over the past decade, many US businesses have shifted marketing capabilities from external partners into internal teams. As organizations invest more heavily in marketing recruitment, they are increasingly looking to build internal capability that can support long-term growth, strengthen brand ownership and improve commercial outcomes. For some organizations, this means building a fully in-house marketing team. […]

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Marketing Manager CV guide: how to stand out in today’s market

Posted Juni 16, 2026

Contents Share Key insights You’ll need a strong CV when applying for a Marketing Manager job. In an increasingly competitive market, employers are looking for more than campaign delivery experience. They want marketing professionals who can demonstrate strategic thinking, commercial impact and leadership capability. Today’s Marketing Managers need to demonstrate creativity, commercial awareness and measurable results. Whether you’re applying for your first Marketing Manager role or stepping into a more senior position, your CV should clearly demonstrate the value you can bring to […]

Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles

Posted Juni 12, 2026

Contents Share As we move into Q2 2026, the professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren’t simply rebuilding teams but redefining what good looks like across marketing and […]

Living and working in the Netherlands

Posted Juni 5, 2026

Contents Share Key insights The Netherlands continues to attract marketing, digital, communications and investor relations professionals seeking international career opportunities, a highly connected business environment and a strong quality of life. Home to the European headquarters of many multinational organisations, the Dutch market offers opportunities across technology, healthcare, biotech, professional services, consumer brands and industrial sectors. Combined […]

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From brand building to revenue accountability: FMCG marketing and comms hiring in the Netherlands

Posted Juni 4, 2026

Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey. For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses, it’s increasing the risk of delayed or […]

Why high application numbers don’t equal hiring success

Posted Juni 4, 2026

Contents Share A high number of job applications can feel like a clear signal that your job postings are working. Strong visibility on LinkedIn, simplified application processes and wider access to jobseekers have made it easier than ever to attract attention for marketing, communications and digital roles. But attention isn’t the same as intent. In […]

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The realities of moving from agency to in-house as a marketer

Posted Mai 27, 2026

Contents Share Key insights For many marketing professionals, moving from an agency into an in-house marketing role is seen as a natural next step. The transition is often associated with greater ownership, improved work-life balance and the opportunity to play a more strategic role within a business. But the reality of moving from agency life to in-house is often more […]

Giving back through mentorship: interview with Gemma Francis, founder and BD consultant

Posted Mai 26, 2026

Contents Share We recently launched our UK mentorship programme as part of our 25th anniversary, especially for individuals who work in marketing and business development within professional services. It’s designed to give back to the industry that’s shaped us while building a stronger, more connected professional network and supporting career development across the UK. We […]

What AI really means for marketing, sales and digital hiring globally

Posted Mai 1, 2026

Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine […]