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Latest resources

Hiring your first marketer at a startup, scale-up or small business 

  • Posted September 1, 2026
Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most […]

When to hire a fractional Chief Marketing Officer in a private equity-backed business

  • Posted August 21, 2026
Contents Share Key insights In the US private equity market, growth expectations are high, timelines are compressed and leadership teams are expected to deliver measurable results quickly. Whether the goal is expanding into new states, launching new products or preparing for a future exit, marketing can play a critical role in driving value creation. But […]

The benefits of using contract sales talent when expanding into new markets

  • Posted August 21, 2026
Contents Share For organizations focused on business growth, expanding into new markets can unlock significant revenue opportunities. But entering a new territory, customer segment or region often brings uncertainty around market demand, hiring requirements and the resources needed to build a successful sales team. Rather than committing to permanent headcount from day one, many organizations […]
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12 tips for your marketing or business development job search

  • Posted August 20, 2026
Contents Share Key insights The job market for marketing and business development candidates has become more complex within professional services. Jobseekers are navigating a slower recruitment process, cautious hiring managers and increased competition for fewer job opportunities. At the same time, social media platforms such as LinkedIn now play a bigger role in job hunting […]

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