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Sie möchten Ihre Marketing oder Sales Karriere nach vorne bringen? Unser Career Advice für die Karriereentwicklung umfasst CV und Interview Tipps, Gehaltsbenchmarks, Markteinblicke und vieles mehr.

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Why M&A experience matters for communications leaders in private equity-backed businesses

Posted März 23, 2026

PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

Posted März 18, 2026

For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

Posted März 10, 2026

contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]

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How are professional services firms really using AI?

Posted März 9, 2026

AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting. 40% of organisations are now using generative AI, more than double the proportion reported the previous year. Nearly nine in ten expect genAI to become central to their workflows within five years. For professional services […]

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Why brands in North America are bringing creative capabilities in-house, and how agencies are staying competitive

Posted März 9, 2026

Across the United States and Canada, the creative landscape is undergoing rapid transformation. Driven by rising content demands, accelerating AI adoption, and tightening budgets, North American brands are increasingly bringing creative capabilities in-house. This shift is reshaping the balance between internal teams and external agencies, prompting agencies to redefine where they provide value. Below is […]

How to become a Marketing Manager

Posted März 9, 2026

A Marketing Manager plays a central role in shaping a company’s growth. They develop marketing strategies, oversee marketing campaigns and ensure marketing activity supports commercial objectives. If you’re building a marketing career and want to progress into a Marketing Manager role, this guide outlines the career path, key skills, qualifications and work experience required to position yourself successfully. What is a Marketing Manager? A Marketing Manager is responsible for developing and delivering marketing […]

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Leading beyond discomfort: how mind‑body awareness strengthens modern leadership

Posted März 5, 2026

As leaders navigate increasing complexity, shifting expectations and diverse teams, many are finding that technical capability alone is no longer enough. Effective leadership now depends on the ability to recognise discomfort early, stay grounded under pressure and create environments where people feel safe to contribute. During our recent International Women’s Day webinar that we hosted […]

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Why M&A experience matters for communications leaders in private equity-backed businesses

Posted März 23, 2026

PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

Posted März 18, 2026

For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

Posted März 10, 2026

contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]

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