Marketing salary guide 2026 | UK

See how salaries are shifting in the UK and what it means for you.

Designed for marketing, digital, communications, business development and investor relations teams.

Technology and AI are changing how work is delivered, from insight generation and execution through to measurement and reporting.

But it hasn’t changed what underpins performance.

Welcome to the Carter Murray UK salary guide 2026. It’s designed to support your decision making, including:

  • Salary ranges from executive to leadership level across the UK
  • Insight into how AI is reshaping roles and expectations
  • The key trends shaping hiring and careers in 2026

We hope you find it useful for you and your teams.

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