Foodservice Sales Executive – Jeddah/Riyadh/Dammam

Our client is a leading distributor of premium food and beverage brands, recognized for delivering high-quality products across the hospitality sector in Saudi Arabia. They are seeking a Foodservice Sales Executive to be based in Jeddah / Riyadh / Dammam, responsible for driving sales growth and expanding distribution across the HoReCa channel. This role is critical in building strong client relationships, securing new business, and ensuring consistent in-market execution for premium brands. Success will be defined by achieving sales targets, expanding account coverage, and strengthening brand presence across high-value foodservice outlets.

This is a mid-level, commercially driven field sales role with a strong focus on business development and account management within the foodservice sector. The role requires a hands-on professional who can operate independently in the market, develop strategic relationships, and drive revenue growth through both new client acquisition and portfolio expansion. The successful candidate will play a key role in positioning premium brands within top-tier hospitality venues across KSA.

Key Responsibilities

· Identify, target, and acquire new clients across restaurants, hotels, cafés, catering companies, and juice bars

· Build and manage a strong sales pipeline, converting leads into active and recurring accounts

· Achieve monthly and quarterly sales targets across volume and value metrics

· Secure product listings and negotiate commercial agreements with key clients

· Drive distribution, visibility, and positioning of premium beverage and snack brands

· Upsell and cross-sell across the full product portfolio to maximize revenue per account

· Develop and maintain strong relationships with decision-makers including owners, chefs, and F&B managers

· Ensure consistent ordering patterns and optimal stock levels to support repeat business

· Monitor customer performance and identify opportunities for growth and expansion

· Track competitor activity, pricing trends, and market developments to inform sales strategy

· Ensure strong in-market execution including product placement, menu listings, and brand visibility

· Support activations, tastings, and promotional activities in coordination with internal teams

· Maintain accurate sales reporting, pipeline tracking, and CRM updates

Requirements

· Bachelor’s degree in Business, Marketing, or a related field

· Minimum 5 years of experience in foodservice or HoReCa sales

· Strong background in the beverage industry is preferred, with exposure to premium or luxury brands

· Proven track record in sales, negotiation, and closing within the hospitality sector

· Existing network across restaurants, hotels, cafés, and catering segments is a strong advantage

· Strong commercial acumen with a results-driven mindset

· Excellent communication and relationship-building skills

· Self-motivated, field-oriented, and able to work independently

· Experience in the Saudi market is essential

**Due to the high volume of applications, please note that only shortlisted candidates will be contacted. If you do not hear from us within two weeks, kindly consider your application unsuccessful at this time. Thank you for your understanding.**

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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