Brand Manager – KSA National

Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong portfolio of well-established brands across Saudi Arabia. They are seeking a Brand Manager to be based in Jeddah, responsible for driving brand growth, market share, and profitability within a competitive category. This role is critical in shaping brand strategy, executing high-impact campaigns, and delivering commercially driven marketing initiatives. Success will be defined by the ability to strengthen brand positioning, deliver measurable growth, and effectively navigate a fast-paced FMCG environment.

This is a mid-level, commercially focused marketing role with full ownership of the salty snacks category. The Brand Manager will lead end-to-end brand management, including portfolio strategy, campaign development, market analysis, and agency collaboration. The role requires a strong balance of analytical thinking and creative execution, with a focus on delivering results in a high-pressure, performance-driven environment.

Key Responsibilities

• Develop and execute brand strategies to drive growth, market share, and profitability within the salty snacks category
• Lead end-to-end campaign planning and execution across multiple channels
• Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions
• Manage brand budgets, ensuring effective allocation and strong return on investment
• Collaborate with advertising and research agencies to deliver impactful campaigns and insights
• Drive new product launches and portfolio innovation aligned with consumer needs
• Monitor brand performance metrics and take corrective actions to optimize results
• Work closely with cross-functional teams including sales, supply chain, and R&D
• Build and develop internal capabilities through team support, training, and knowledge sharing
• Ensure brand consistency and strong execution across all touchpoints

Requirements

• In alignment with Saudization initiatives, this role is only open to KSA nationals.
• Bachelor’s degree in Marketing or a related field; Master’s degree is an advantage
• Minimum 4-5 years of FMCG experience in brand management, preferably within the food industry
• At least 2 years of prior non-managerial experience within FMCG or food production environments
• Proven experience in marketing, branding, and campaign management within a fast-paced FMCG organization
• Strong commercial marketing expertise, including financial analysis and P&L understanding
• Experience working with advertising and market research agencies
• Strong analytical, planning, and organizational skills with a data-driven mindset
• Demonstrated leadership potential with the ability to influence and drive strategic direction
• Excellent communication, negotiation, and stakeholder management skills
• Ability to thrive under pressure and manage multiple priorities effectively

**Due to the high volume of applications, please note that only shortlisted candidates will be contacted. If you do not hear from us within two weeks, kindly consider your application unsuccessful at this time. Thank you for your understanding.**

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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