In today's digital age, technology and marketing go hand in hand. Companies have access to a range of information, and it would be remiss to not make the most of this data in order to hone their message. Marketing technology has become an integral part of the marketing toolkit in recent years, as brands recognise how important it is to invest in the right platforms as part o...

Marketers are always looking for the perfect formula of content types in order to drive customer engagement.  Considering that 93 per cent of all communication is nonverbal, it is hardly surprising that infographics are an extremely effective marketing format. But what are the main reasons why every company should consider creating an infographic?   Visuals and the brain The...

Marketing is core to the success of any business. Building a brand that stands out and that people enjoy means companies can build and maintain long-lasting relationships with their customers, with ease. As marketing evolves and the different specialisms within it become increasingly complex, it can sometimes feel like there is a lot to keep up with. The good news is that th...

Hannah Taylor, Manager at Carter Murray, recently spoke with Dominic Ayres, Business Development and Client Development Manager at Evershed's Sutherland, about his experience this year within busines development and marketing as well as his advice for those starting their career within this space. Dominic is a Marketing and Business Development professional with 10+ years’ e...

In our webinar "Business Development and Marketing in Professional Services: The Future " Hannah Taylor, Manager from our London team hosted a panel discussion with six Business Development and Marketing experts from across the UK. The speakers discussed how the current economic landscape is impacting their teams, their function and how the future of business development and...

Paul Gould , Group Manager at Carter Murray recently had the chance to speak with Stephen Yeo, Marketing Director UK & Ireland at SAS.  Stephen Yeo has more than 30 years experience in B2B technology marketing. His experience includes European Marketing Director of Panasonic B2B, UK Marketing Director at Dell Corporation and International Marketing Director at Wyse Technolog...

Our webinar "Optimising your LinkedIn profile" was hosted by Neil Cuthbertson, senior consultant at Carter Murray. Neil was joined by guest speaker Katie Moon, Global Customer Success Manager at LinkedIn.  With over 650 million members, LinkedIn is the most comprehensive database of working professionals and the go-to resource for recruiters, agency recruiters and line manag...

We recently interviewed Cornelia Grant, Investor Relations and External Communications Director at CG Communications. Cornelia spoke to us about the growing importance of Environmental, Social, and Governance (ESG) in today's corporate world.   What are the first steps/priorities that a company should take if they are starting from a base of zero on ESG/Sustainability? At th...

With an extraordinary amount of workers now having to work remotely for at least a few weeks, there is greater importance on keeping your physical and mental health in shape. Whilst the majority of people can work remotely for a day to two, to work consecutive weeks remotely has its challenges. The lack of physical interaction, the restrictions on the amount of times people ...

Many employers are now casting their nets further afield to attract top talent or are in situations where face-to-face meetings and/or travel has become restricted. One of the challenges that comes with this is the ability to conduct a successful interview process, even if the candidate cannot be met in person. Whilst this may be new for you, it has been the standard for man...