Senior Brand Manager

Our client is a FMCG distributor specialising in the sales and marketing of premium food, beverage, and lifestyle brands. They are seeking a Senior Brand Manager to drive brand growth, commercial performance, and strategic alignment across their portfolio.

This role is responsible for owning brand strategy, supplier relationships, and end‑to‑end marketing execution, while ensuring strong alignment across Sales, Marketing, Finance, and Supply Chain. It requires a commercially driven brand leader with the ability to balance creativity, analytical decision‑making, and stakeholder management to deliver impactful results.

Key Responsibilities

· Lead brand communication and build strong relationships with international brand principals, ensuring strategic alignment and collaboration

· Develop and manage annual Joint Business Plans (JBP) to drive commercial and brand objectives

· Plan and execute trade marketing campaigns, in‑store activations, visibility programs, and promotional initiatives

· Oversee digital campaigns, influencer activations, and content management to strengthen brand presence

· Coordinate participation in trade shows and industry events to maximize exposure

· Align closely with Procurement to set purchase targets and manage inventory health and stock levels

· Partner with Sales teams to drive sell‑out strategies, execution excellence, and market penetration

· Collaborate cross‑functionally with Finance, Logistics, and Marketing to ensure seamless execution of plans

· Monitor brand performance, campaign effectiveness, and ROI through structured reporting and analysis

· Track competitor activity and propose initiatives to drive growth and differentiation

· Act as the key brand custodian, ensuring brand integrity, positioning, and consistency across all touchpoints

Qualifications

· Proven experience in brand management within the FMCG manufacturing industry in KSA

· Strong commercial acumen with experience managing both marketing and sales alignment

· Experience working with international brand principals and managing supplier relationships

· Demonstrated ability to plan and execute integrated marketing campaigns and trade activations

· Strong analytical skills with experience in performance tracking, ROI analysis, and reporting

· Experience managing inventory, stock health, and demand alignment

· Ability to collaborate effectively across Sales, Marketing, Finance, and Supply Chain functions

· Excellent communication, presentation, and stakeholder management skills

· Highly organized with strong project management capabilities

· Bachelor’s Degree in Marketing, Business, or a related field

**Due to the high volume of applications, please note that only shortlisted candidates will be contacted. If you do not hear from us within two weeks, kindly consider your application unsuccessful at this time. Thank you for your understanding.**

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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