How we’ll find you top sales talent across Europe (within your budget) 

Sales recruitment that drives performance

Across Europe, 63% of businesses are planning to increase headcount in commercial roles. But with rising salary expectations and fierce competition for top performers, employers need more than just CVs – they need a recruitment partner who understands how to deliver results. 

To build a sales force that delivers measurable results, you need top sales talent. At Carter Murray, we partner with businesses across Europe to recruit high-performing sales professionals who align with your commercial goals, company culture and budget. Whether you’re scaling a startup, entering new markets or strengthening your existing sales team, our recruitment process is built to deliver impact. 

We understand your market

Labour and skills shortages continue to challenge employers across Europe in 2025. Countries like Germany, the Netherlands and the United Kingdom are experiencing acute difficulties in attracting and retaining qualified professionals particularly in commercial and customer-facing roles. This talent scarcity is driving up competition and reshaping hiring strategies across the region.  

Sales recruitment in Europe requires more than a one-size-fits-all approach. Each market, from the UK to Spain, has its own hiring nuances, cultural expectations and talent dynamics. Our recruiters are expert specialists with deep local knowledge, enabling us to tailor outreach and sourcing strategies to each region. This ensures that the sales professionals we place are not only qualified but also culturally aligned and ready to perform in your target market. 

We understand the importance of cultural fit and local market insight. Our sourcing strategies are geo-targeted, meaning we engage sales talent who understand your customer base and can build trust quickly. Whether you’re hiring in-house or outsourcing, we ensure your sales team reflects the values and expectations of your market. 

Cost-effective hiring without compromise

As hiring volumes rise across Europe, so do salary expectations and competition for top talent. The European recruitment market is expected to grow significantly between 2024 and 2031 with the UK, Germany and France leading in demand for skilled professionals. 

While direct hiring may seem more affordable upfront, it often comes with hidden costs. UK businesses spend up to ten hours per week on interview scheduling alone, and a single mis-hire can cost up to three times the role’s salary when factoring in lost productivity and rehiring. 

Aside from streamlining the hiring process, we also provide market benchmarking to help you understand salary expectations across roles and regions. This allows you to make informed decisions and stay competitive without overspending. Whether you’re hiring full-time sales reps or building a flexible sales force, we help you stay within budget while securing top performers. 

Accessing high-quality talent pools

70% of the global workforce is made up of passive talent – professionals who aren’t actively job searching but are open to the right opportunity. This makes traditional job boards increasingly ineffective for reaching top performers. 

That’s why we go beyond job boards to tap into hidden talent pools. Our outreach strategies include referrals, social media/LinkedIn engagement and automation, and targeted sourcing campaigns that reach passive candidates. This is especially critical in competitive areas like SaaS, business development and international sales, where top performers are in high demand. 

We know how to find them, engage them and bring them to your business. Our recruiters are trained to identify high-quality candidates who match your sales processes and company culture. 

Scalable solutions for growing teams

Scaleups across Central and Eastern Europe are increasingly focused on international expansion, with SaaS and enterprise software among the fastest-growing sectors. This growth is driving demand for multilingual, remote-ready talent capable of operating across border in their sales roles. 

As businesses continue to expand internationally, cross-border hiring is becoming an essential part of growth strategies. The number of organisations hiring talent across borders has risen steadily year on year, driven by greater workforce mobility and remote-first models. 

Yet international recruitment brings its own challenges from compliance and employment regulations to cultural alignment and communication across time zones. 

Whether you’re hiring one sales representative or building an entire sales team, our solutions scale with your business. We support startups, scale-ups and established enterprises with flexible recruitment models that adapt to your growth. From Sales Development Rep’s (SDR) and account executives to senior sales leaders, we match the right people to the right roles quickly and efficiently. 

Our recruiters understand the complexities of hiring across time zones, remote work environments and multilingual markets. We ensure that your new hires are equipped to generate leads, build relationships, and close deals wherever they’re based. Our experience in global expansion means we can support your growth across borders while maintaining local relevance. 

Data-driven recruitment decisions

Using a data driven approach to hiring can significantly improve recruitment outcomes. Yet many organisations still rely on instinct rather than measurable insights. 
 
Building a data-driven approach to recruitment enables employers to make more informed, transparent and effective hiring decisions. Tracking metrics such as time-to-hire, cost-per-hire, candidate retention and performance outcomes provides a clearer view of what’s working and where processes can be refined. 
 
With the right technology and CRM systems in place, every stage of the hiring journey, from sourcing to onboarding; can become more efficient, consistent and aligned with long-term business goals.

Why Carter Murray?

With our network of high-quality sales professionals across the European market, Carter Murray is your trusted partner in sales recruitment. We combine strategic insight, progressive values and a high level of service to deliver recruitment solutions that work. We’re not just recruiters – we’re advisors, partners and champions of your growth. 

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