Marketing salary guide 2026 | UK

Marketing, digital, communications and investor relations teams are operating in an increasingly AI-enabled environment.

Technology is changing how work is delivered, from insight generation and execution through to measurement and reporting.

But it hasn’t changed what underpins performance. Effective teams still rely on judgement, creativity, sector knowledge and the ability to build trust and influence outcomes.

Welcome to the Carter Murray UK salary guide 2026, designed for professionals and hiring managers across professional services, financial services, commerce and industry.

This guide provides clear salary benchmarking and market insight to support decision making in the year ahead. We hope you find it useful for you and your teams.

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