Reflecting on SEA Expo: A gateway to the future of entertainment in Saudi Arabia

Author Oumama Syassi
June 24, 2025

The Carter Murray team had a fantastic experience attending the Saudi Entertainment and Amusement (SEA) Expo, where we connected with a wide range of industry experts. Representing our brand, we were privileged to engage with key leaders shaping the future of the entertainment and leisure sectors.

The expo, held in Riyadh, KSA, from 4 to 6 May 2025, provided the team with a unique opportunity to witness firsthand the innovative pulse that’s propelling Saudi Arabia’s entertainment market.

Charlotte Hamlet | Senior Consultant

At the event, we connected with many of the key industry players, participated in insightful discussions, and took part in collaborative sessions aimed at pinpointing the evolving talent needs within the entertainment space.

Being a leading executive search firm means that our work goes beyond recruitment—we strive to empower our partners with top-tier leadership solutions that drive sustainable growth.

The conversations during the expo reinforced our commitment to delivering tailor-made strategies that align exceptional talent with visionary business goals.

Beyond the robust networking, SEA Expo proved to be an excellent platform for exploring new partnership opportunities and gaining fresh insights into the dynamic future of the industry. Every interaction enriched our understanding of where the entertainment landscape is heading and highlighted the integral role that innovative leadership and strategic talent solutions will play in shaping that future. We also held many meetings with engaging professionals who share our passion for Saudi Arabia and its Vision 2030.

(LtoR) Khaoula Bachira | Principal Consultant and Oumama Syassi | Executive Director

We look forward to leveraging these new relationships and insights to support the growth of our partners and to continue our journey in discovering and connecting top-notch leadership.

Get in touch with the Carter Murray Middle East team today to discuss your hiring needs or employment opportunities in Saudi Arabia.

Featured Content

Man in blue jumper and glasses chats to a colleague

How to become a Sales Director

  • Posted June 26, 2026
Contents Share Key insights For many sales professionals, becoming a Sales Director is a natural career goal. The role combines commercial leadership, strategic thinking and revenue responsibility, offering the opportunity to influence business growth while leading high-performing teams.  However, progressing into a Sales Director position requires more than consistently hitting sales targets. Employers are looking for leaders who can develop sales strategy, […]

Hiring your first sales professional in Germany 

  • Posted June 22, 2026
Contents Share Expanding into the German market is a major milestone for any business pursuing international sales growth. As the largest economy in Europe, Germany offers scale, stability and access to highly sophisticated buyers. But hiring your first sales professional in this market requires a tailored approach. From understanding local expectations to structuring an effective […]
Man in blue jumper and glasses chats to a colleague

How to improve your recruitment process for marketing and communications talent

  • Posted June 16, 2026
Contents Share Key insights Many financial services employers assume hiring challenges are caused by a shortage of marketing talent. In reality, recruitment processes are often a major part of the problem.  While there’s no shortage of professionals in the market, the strongest candidates typically have multiple options. Long processes, unrealistic expectations and poor candidate experiences can quickly cause businesses to lose talent to competitors.  Improving your recruitment […]