Oumama Syassi

Executive Director | Head of Middle East and Africa

UAE

Oumama leads our Carter Murray Middle East team, specialising in the recruitment of marketing, business development, sales, digital, communications, and PR professionals across the Middle East and Africa. She began her marketing career in 2011, overseeing operations across nine African countries. She later moved to Belgium, where she worked as an international communications and marketing consultant on European Commission-funded cooperation and development projects.

In 2016, Oumama transitioned into recruitment, focusing on permanent sales and marketing roles. She now places talent from managerial to senior executive levels across the GCC and Africa. Oumama holds two master’s degrees, in Marketing and in Organisational Management, from a leading French university.

Oumama's Insights

What AI really means for marketing, sales and digital hiring globally

  • Posted May 1, 2026
Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine […]

Why periods of change call for steady leadership in the Middle East

  • Posted March 27, 2026
Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]

Reflecting on SEA Expo: A gateway to the future of entertainment in Saudi Arabia

  • Posted June 24, 2025
The Carter Murray team had a fantastic experience attending the Saudi Entertainment and Amusement (SEA) Expo, where we connected with a wide range of industry experts. Representing our brand, we were privileged to engage with key leaders shaping the future of the entertainment and leisure sectors. The expo, held in Riyadh, KSA, from 4 to […]
Oumama Syassi - Executive Director | Head of Middle East and Africa

My #CarterMurrayJourney – Oumama Syassi

  • Posted July 18, 2023
A passionate marketeer by education and background Having lived in different countries and being fluent in Arabic, French, and English, I have developed a multicultural background that has shaped my perspective on life. For me, Dubai is the perfect melting pot to reside in and conduct business from, given its diverse and vibrant environment. My […]