Head of Commercial

A leading UAE-based manufacturer and retailer of premium home solutions is seeking an exceptional Head of Sales & Commercial Growth to lead the next phase of its expansion.

This is a high-impact leadership role for a commercially driven sales executive with a proven track record of delivering revenue growth, building high-performing sales teams, and scaling sales operations across multiple locations.

Reporting directly to the COO, you will lead a sales function of approximately 40 employees across the UAE while driving market share growth, sales performance, and commercial excellence.

The Opportunity

The business has established a strong market presence and ambitious growth plans across the UAE and the wider GCC region. We are looking for a leader who can transform sales performance, strengthen sales processes, develop future sales leaders, and create a scalable commercial engine capable of supporting significant growth.

This role is not focused solely on managing showrooms. It is about building a high-performing sales organization, increasing market penetration, and delivering sustainable revenue growth.

Key Responsibilities

Revenue Growth & Sales Leadership

• Own and deliver company sales and revenue targets.
• Develop and execute sales growth strategies across multiple channels.
• Drive sales performance, conversion rates, average order value, and customer acquisition.
• Lead forecasting, pipeline management, and sales planning activities.
• Identify opportunities for growth in existing and new markets.

Team Leadership

• Lead, coach, and develop a sales organization of approximately 40 employees.
• Manage Branch Managers, Sales Managers and Design Sale Specialists
• Establish a high-performance culture built on accountability, coaching, and continuous improvement.

Sales Excellence

• Implement and embed best-practice sales processes across the organization.
• Drive disciplined lead management, opportunity tracking, quotation follow-up, and conversion management.
• Establish clear KPIs and performance management frameworks.
• Improve sales productivity and operational effectiveness across all locations.

Business Development & Market Expansion

• Build strategic relationships with key customers, developers, consultants, architects, contractors, and industry stakeholders.
• Support regional growth initiatives and new market opportunities.
• Identify and develop new revenue streams and commercial partnerships.

Cross-Functional Collaboration

• Partner closely with Marketing to improve lead generation and conversion.
• Work with Product and Operations teams to ensure customer requirements are effectively translated into successful project delivery.
• Ensure seamless handover from sales into execution and customer fulfilment.

Ideal Background

We are interested in candidates who can demonstrate:

• Proven success leading large sales teams and delivering significant revenue growth.
• Experience managing multi-site sales operations or regional sales organizations.
• Strong sales leadership, coaching, and performance management capabilities.
• Excellent forecasting, pipeline management, and commercial planning skills.
• Experience within furniture, interiors, fit-out, building materials, construction products, home solutions, retail, or a related sector.
• Track record of building scalable sales processes and high-performing teams.
• GCC experience preferred.

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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