Charlotte Jones

Senior Consultant

UAE

Charlotte is a specialist in marketing, communications and digital recruitment with experience dealing with senior-level recruitment opportunities across the Middle East. She currently recruits across professional and financial services in the UAE and Saudi Arabia. Prior to joining the team, she worked extensively in the recruitment of C-Suite professionals across the Middle East.

charlotte's insights

Cropped shot of businesswoman

What does a Marketing Manager do?

  • Posted March 31, 2026
Contents Share A Marketing Manager plays a central role in shaping how a business communicates with its target market, builds brand awareness and drives growth.  From developing marketing strategies to overseeing multi-channel marketing campaigns, the Marketing Manager role sits at the heart of a company’s marketing department. Marketing Managers are responsible for ensuring that all marketing activities align with business objectives and resonate with potential customers.  This guide explores what a Marketing Manager does […]
Detail_Woman leading conversation_pexels-kindel-media-7688101

How creative talent should navigate multiple job offers in today’s job market

  • Posted March 31, 2026
Receiving multiple job offers is a strong position to be in, particularly in a competitive job market where demand for creative talent continues to grow. According to LinkedIn’s What Candidates Want in 2025, candidates are increasingly prioritizing compensation and benefits, work-life balance, and flexibility when evaluating new opportunities. This reflects a broader shift in how organizations compete for talent, with […]

The new face of investor relations in 2026

  • Posted March 30, 2026
Investor relations in the UK is evolving faster than at any point in the last decade. Recent UK-focused analysis shows that IR is no longer seen as an administrative or regulatory disclosure role. Instead, IR is now expected to help shape corporate strategy, capital markets messaging and investor perception. The role has moved from “a […]

Why periods of change call for steady leadership in the Middle East

  • Posted March 27, 2026
Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]

Why M&A experience matters for communications leaders in private equity-backed businesses

  • Posted March 23, 2026
PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

  • Posted March 18, 2026
For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

  • Posted March 10, 2026
contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]
Detail_Serious group discussion at office table_shutterstock_1043108527

How are professional services firms really using AI?

  • Posted March 9, 2026
AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting.   40% of organisations are now using generative AI, more than double the proportion reported the previous year. Nearly nine in ten expect genAI to become central to their workflows within five years.  For professional services […]
Confident young businessman pointing at financial paper while showing and explaining his colleagues some important information

Why brands in North America are bringing creative capabilities in-house, and how agencies are staying competitive 

  • Posted March 9, 2026
Across the United States and Canada, the creative landscape is undergoing rapid transformation. Driven by rising content demands, accelerating AI adoption, and tightening budgets, North American brands are increasingly bringing creative capabilities in-house. This shift is reshaping the balance between internal teams and external agencies, prompting agencies to redefine where they provide value.  Below is […]

How to become a Marketing Manager

  • Posted March 9, 2026
A Marketing Manager plays a central role in shaping a company’s growth. They develop marketing strategies, oversee marketing campaigns and ensure marketing activity supports commercial objectives.  If you’re building a marketing career and want to progress into a Marketing Manager role, this guide outlines the career path, key skills, qualifications and work experience required to position yourself successfully.  What is a Marketing Manager? A Marketing Manager is responsible for developing and delivering marketing […]