Muksheeda Boodhooa

Associate Director

UK

Muksheeda specialises in placing marketing, investor relations (IR) and communications professionals across financial services and corporate sectors.

Since beginning her recruitment career in 2014, she’s worked on both permanent and interim mandates – delivering retained and exclusive contingent searches at the mid‑ to senior level.

She has an established track record in the funds and investment industry, with over five years dedicated to recruiting sales, marketing and IR roles in this area.

JOBS

  • Financial Services
  • Permanent

Communications Specialist

We are supporting a global investment firm in looking for a Global Communications Specialist to join its London based team. This role is ideal for someone who enjoys working in a fast-paced environment, can manage sensitive information with care and can deliver clear, well-structured communications across multiple stakeholders and regions. The successful individual will support […]
  • Posted Posted 3 weeks ago

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MUKSHEEDA'S INSIGHTS

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What does a Marketing Manager do?

  • Posted March 31, 2026
Contents Share A Marketing Manager plays a central role in shaping how a business communicates with its target market, builds brand awareness and drives growth.  From developing marketing strategies to overseeing multi-channel marketing campaigns, the Marketing Manager role sits at the heart of a company’s marketing department. Marketing Managers are responsible for ensuring that all marketing activities align with business objectives and resonate with potential customers.  This guide explores what a Marketing Manager does […]
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How creative talent should navigate multiple job offers in today’s job market

  • Posted March 31, 2026
Receiving multiple job offers is a strong position to be in, particularly in a competitive job market where demand for creative talent continues to grow. According to LinkedIn’s What Candidates Want in 2025, candidates are increasingly prioritizing compensation and benefits, work-life balance, and flexibility when evaluating new opportunities. This reflects a broader shift in how organizations compete for talent, with […]

The new face of investor relations in 2026

  • Posted March 30, 2026
Investor relations in the UK is evolving faster than at any point in the last decade. Recent UK-focused analysis shows that IR is no longer seen as an administrative or regulatory disclosure role. Instead, IR is now expected to help shape corporate strategy, capital markets messaging and investor perception. The role has moved from “a […]

Why periods of change call for steady leadership in the Middle East

  • Posted March 27, 2026
Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds […]

Why M&A experience matters for communications leaders in private equity-backed businesses

  • Posted March 23, 2026
PE-backed companies are entering a more confident phase as deal volume steadies and M&A activity returns to board agendas. As this shift accelerates, portfolio companies are relying more heavily on communications to present growth potential, protect valuation and help private equity firms and investors understand the long-term direction of the business. Expectations are expanding for […]

How to choose the right company culture and employer brand for you

  • Posted March 18, 2026
For business development and marketing candidates in professional services, choosing the right company culture and employer brand is just as important as choosing the right role. The environment you join influences your employee experience, career growth, day-to-day engagement and long-term satisfaction. With firms focusing heavily on talent attraction, retention and employer branding strategy, it can […]

A CV guide for investor relations professionals

  • Posted March 10, 2026
contents For investor relations roles, employers prioritise clarity, impact and strong analytical grounding. Your CV should show what you delivered, not just what you were responsible for. It should demonstrate relevant experience, technical skills and the ability to communicate effectively with senior stakeholders and institutional investors. IR professionals often spend more time preparing investor presentations, […]
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How are professional services firms really using AI?

  • Posted March 9, 2026
AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting.   40% of organisations are now using generative AI, more than double the proportion reported the previous year. Nearly nine in ten expect genAI to become central to their workflows within five years.  For professional services […]
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Why brands in North America are bringing creative capabilities in-house, and how agencies are staying competitive 

  • Posted March 9, 2026
Across the United States and Canada, the creative landscape is undergoing rapid transformation. Driven by rising content demands, accelerating AI adoption, and tightening budgets, North American brands are increasingly bringing creative capabilities in-house. This shift is reshaping the balance between internal teams and external agencies, prompting agencies to redefine where they provide value.  Below is […]

How to become a Marketing Manager

  • Posted March 9, 2026
A Marketing Manager plays a central role in shaping a company’s growth. They develop marketing strategies, oversee marketing campaigns and ensure marketing activity supports commercial objectives.  If you’re building a marketing career and want to progress into a Marketing Manager role, this guide outlines the career path, key skills, qualifications and work experience required to position yourself successfully.  What is a Marketing Manager? A Marketing Manager is responsible for developing and delivering marketing […]
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Leading beyond discomfort: how mind‑body awareness strengthens modern leadership

  • Posted March 5, 2026
As leaders navigate increasing complexity, shifting expectations and diverse teams, many are finding that technical capability alone is no longer enough. Effective leadership now depends on the ability to recognise discomfort early, stay grounded under pressure and create environments where people feel safe to contribute. During our recent International Women’s Day webinar that we hosted […]
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How scaling fintechs can hire best-in-class sales talent in the US

  • Posted March 5, 2026
In the fast-moving US fintech landscape, landing top-tier sales talent is essential for driving sustainable growth. As fintech continues to expand across payments, regtech, wealthtech, and embedded finance, competition for skilled commercial professionals is more intense than ever. For scaling fintechs, winning the talent battle requires rethinking hiring strategies, employer branding, and the overall value […]
hire best in class sales talent

How climate focused companies can hire best in class sales talent

  • Posted March 5, 2026
Climate tech is scaling from a niche to a mainstream growth engine. Funding is rebounding, policy is reshaping markets, and corporate buyers are moving from pilots to deployment, yet many founders and CROs still struggle to land the enterprise sellers who can turn momentum into revenue. In 2026, the winners in climate won’t just have […]

How to shorten sales hiring processes without losing quality

  • Posted February 26, 2026
Across key European markets such as the UK, Ireland, Germany and the Netherlands, sales leaders face growing pressure to fill roles quickly without sacrificing the quality of their hires. Extended hiring processes are having a direct impact on revenue for sales teams operating in these fast-moving environments. As specialist recruiters, we see where hiring processes […]
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Why the Middle East’s tourism industry needs a new kind of CMO

  • Posted February 24, 2026
In the Middle East, tourism’s rapid expansion is driven by world-class giga projects, cultural heritage restoration, luxury tourism infrastructure and large-scale real estate development. Key destinations across the UAE, Saudi Arabia, Qatar, Oman and wider tourist ecosystems are reshaping global tourism patterns. They’re attracting international tourists who want authentic experiences, sustainable tourism practices and stronger […]
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Why creativity is becoming the biggest competitive advantage for North American brands

  • Posted February 23, 2026
North American brands are operating in one of the most competitive and fast-moving markets in the world. Products are easily replicated, technology is widely accessible, and automation and artificial intelligence have levelled the playing field. As a result, many organizations find themselves competing in crowded categories with little to separate them. What increasingly sets the […]
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Why marketing leaders fail in PE-backed companies and how to avoid the wrong hire

  • Posted January 29, 2026
Private equity-backed portfolio companies across the UK face a unique challenge. They need marketing leaders who can make an immediate impact while navigating high growth environments, shifting priorities and intense investor expectations. Yet despite the demand for strong marketing leadership in private equity, many companies still experience failed hires or misaligned appointments. The core issue […]
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What makes a high impact Chief Marketing Officer or Chief Growth Officer?

  • Posted January 27, 2026
In 2026, the Chief Marketing Officer (CMO) and Chief Growth Officer (CGO) sit at the center of organizational transformation. These Csuite roles now anchor digital transformation, revenue strategy, and customer experience while strengthening long-term brand equity and driving alignment across the entire leadership team. Companies expect these leaders to deliver measurable business growth, guide strategic initiatives, and ensure every […]
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Digital marketing hiring trends in the US

  • Posted January 23, 2026
The digital marketing industry in the United States continues to expand as companies scale digital marketing strategy, automate marketing campaigns, and measure performance with sharper metrics. Driven by advancements in artificial intelligence, machine learning, and ai-powered tooling, as well as evolving social media platforms and surging e-commerce, hiring is shifting toward specialist roles and multidisciplinary talent that can streamline […]

What does a Client Development Manager do in a law firm?

  • Posted January 9, 2026
The role of the Client Development Manager has become increasingly important in the modern law firm. As competition intensifies across legal services and professional services more broadly, law firms are focusing less on one‑off new business wins and more on long‑term client relationships, sustainable revenue and measurable value delivery. A Client Development Manager sits at […]
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Your career path from Head of Brand to CMO

  • Posted December 16, 2025
Brand as a strategic launch pad For many marketing professionals, the Head of Brand role is a natural steppingstone on the marketing career path to Chief Marketing Officer (CMO). Brand leaders bring a strong foundation in marketing strategy, creative direction, and customer engagement, making them well-positioned to move into the c-suite. As Head of Brand, […]

Hiring sales and marketing leaders to drive PE-backed growth

  • Posted November 19, 2025
Private equity (PE) investment brings a unique set of pressures and opportunities for high growth businesses. With ambitious value creation plans and tight timelines, the need for commercially astute leadership becomes crucial – particularly in sales and marketing.  While finance and operations often receive early attention post-investment, it’s the marketing leaders and sales strategists who are tasked with delivering the top-line […]

How we’ll find you top sales talent across Europe (within your budget) 

  • Posted November 10, 2025
Sales recruitment that drives performance Across Europe, 63% of businesses are planning to increase headcount in commercial roles. But with rising salary expectations and fierce competition for top performers, employers need more than just CVs – they need a recruitment partner who understands how to deliver results.  To build a sales force that delivers measurable […]
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How to become a Creative Director

  • Posted October 31, 2025
What does a Creative Director do? A Creative Director is the visionary behind a brand’s storytelling and visual communication. They guide the creative direction of campaigns, ensuring that every piece of creative work reflects the brand’s purpose, personality and business goals.  The day-to-day responsibilities of a Creative Director often include:  Depending on the organisation, the Creative […]
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What is a Digital Marketing Manager’s salary? 

  • Posted October 30, 2025
If you’re exploring a new role as a Digital Marketing Manager in financial services, you’ll need to know your possible salary range.   Here’s what you can expect to earn in a full-time marketing role across the United Kingdom – especially in high-demand areas like London – whether you’re starting your job search or aiming for a promotion.  UK salary overview  According to our latest salary guide and salary data from industry […]

How apprenticeships can strengthen talent pipelines in professional services

  • Posted October 16, 2025
Professional services firms are under increasing pressure to secure and retain the new talent they need to stay competitive. With skills shortages intensifying, salary expectations rising, and clients demanding more specialised services, traditional hiring models are no longer enough. Apprenticeship programmes, once mainly linked to vocational trades, are now emerging as a valuable way to […]

Why become a mentor in business development or marketing?

  • Posted September 23, 2025
Mentoring is one of the most rewarding ways to drive professional growth, strengthen your leadership skills and make a lasting impact on the next generation of business development and marketing professionals in professional services. Whether you work in a law firm, lead a marketing team or hold a C-suite position, becoming a mentor offers benefits […]

Why every business development and marketing professional needs a mentor

  • Posted September 23, 2025
Mentorship is a cornerstone of career development for BD and marketing professionals in professional services. Whether you’re early in your career path or aiming for a C-suite position, the right mentor can accelerate your career growth, expand your skillset and help you navigate the complexities of the sector. Career growth and professional development A mentor […]

Living and working in Dubai: a guide for expatriates in 2025

  • Posted September 21, 2025
Dubai remains one of the most attractive destinations for professionals seeking international experience, career growth and a high standard of living. With year-round sunshine, tax-free salaries, modern infrastructure and a vibrant expat community, the city offers a unique lifestyle in the heart of the Middle East. While Dubai is known for its safety and order, […]

Living and working in Abu Dhabi: a guide for expatriates in 2025

  • Posted September 18, 2025
Abu Dhabi offers a compelling lifestyle for professionals seeking a new life and an international experience in the United Arab Emirates (UAE). Known for its tax-free income, modern infrastructure and strong expat community, the city combines career opportunities with a high standard of living and many perks. Whether you’re relocating for work, considering a long-term […]
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From passive to possible: Engaging top talent that isn’t actively looking

  • Posted September 17, 2025
In the current, constantly evolving talent landscape, one element that is becoming increasingly evident is that top candidates are not applying or actively looking for new roles. These passive candidates are professionals and leaders who are currently employed and not seeking their next employer but are rather open to the right opportunity that would align […]
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Is it time to restructure your marketing team?

  • Posted September 16, 2025
In the UK’s financial services sector, marketing leaders face growing demands to deliver smarter, faster and more effective marketing efforts.   Whether you’re a Chief Marketing Officer (CMO), Marketing Manager or strategist, restructuring your marketing department can be a pivotal step to align with new business goals, optimise workflows and enhance customer experience.  Restructuring a marketing team […]

Professional services firms are preparing to hire again

  • Posted September 12, 2025
As we move through the second half of 2025, professional services recruitment continues to reflect the broader economic and business climate. At Carter Murray, we specialise in marketing, business development and communications recruitment across the UK’s professional services sectors. Here are some insights on the challenges and emerging opportunities across the UK’s legal, accountancy and […]
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Influencer marketing: what it is, why it matters, and how businesses should approach it

  • Posted September 9, 2025
In today’s digital marketing ecosystem, influencer marketing has become a strategic necessity. With the influencer marketing industry projected to exceed $32.55 billion, brands are investing heavily in influencer marketing campaigns to reach niche audiences, drive purchase decisions, and align with brand values. Whether through reels, TikTok Shop integrations, or user-generated content (UGC), influencer content is […]
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Creating inclusive workplaces: the role of reasonable adjustments in attracting top talent

  • Posted September 2, 2025
Maintaining an inclusive workplace is no longer optional – it is a strategic imperative. For senior HR and talent acquisition professionals, building an inclusive environment goes beyond compliance. It’s about embracing the full potential of a diverse workforce, supporting mental health and positioning your organisation as an employer of choice. What are reasonable adjustments? Reasonable […]

Why law firms benefit from combining direct hiring with specialist recruitment support

  • Posted September 1, 2025
In the UK’s legal market, competition is fierce and expectations are high. Law firms are under pressure to build high-performing marketing teams and business development functions that deliver results. Many firms choose to manage the hiring process internally, and there are clear advantages to doing so – from maintaining control to leveraging internal knowledge of the firm’s culture, workflows and strategic initiatives. But direct hiring […]

What to expect from the hiring process in the Middle East

  • Posted August 25, 2025
The Middle East is one of the most dynamic regions in the world for business and career growth. From the rapid transformation of Saudi Arabia’s Vision 2030 initiatives to the UAE’s position as a global hub for tourism, finance, and technology, the region offers exciting opportunities for ambitious professionals. But while the opportunities are plentiful, […]

How to attract and retain top talent in 2025

  • Posted August 21, 2025
In today’s rapidly evolving talent landscape across the Middle East, the race to attract and crucially, retain top professionals have become more competitive than ever. As we move through 2025, organisations in the Middle East are navigating a mix of shifting candidate expectations, evolving nationalisation priorities, and a recalibration of compensation norms. At The SR […]
Oumama Syassi - Executive Director | Head of Middle East and Africa

Behind the scenes: A day in the life of an Executive Director

  • Posted August 15, 2025
In the fast-paced world of executive recruitment across the Middle East, leadership demands more than just experience—it requires agility, insight, and relentless drive. As Executive Director at Carter Murray, Oumama Syassi offers a candid look into the realities of her role, where strategic planning, operational oversight, and client engagement converge daily. From managing regional expansion […]

UK professional services: momentum, investment and opportunity in 2025

  • Posted August 12, 2025
The UK’s professional services sector continues to outperform the broader economy with strong M&A activity, international investment and sector-specific growth. For firms hiring marketing and business development professionals, this presents a unique opportunity to align recruitment strategy with market momentum. M&A activity: a catalyst for commercial hiring Professional services M&A remained resilient last year. While […]
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