Interview with Kirsten Ward, fractional Chief Marketing Officer

Author Wendy Gray
June 28, 2024

Have you heard of a fractional Chief Marketing Officer (CMO)?

At Carter Murray, we connect leaders in the marketing world to exciting businesses across all sectors – from start-ups and scale-ups to established brands.

In today’s economic climate, many companies are looking for strategic marketing expertise without the high costs and long-term commitment of a permanent CMO.

A fractional CMO provides part-time support to a business. This is usually for a certain amount of time every month – sometimes just a few hours. They provide a fraction of hours compared to a permanent CMO and are paid a fraction of the salary.

Some professionals choose to take on multiple fractional CMO roles concurrently, while others provide fractional support to a business alongside their full-time job.

The flexibility and variety of the role is becoming popular for senior marketing professionals looking to either increase their work-life balance or expand their experience and skillsets by working across different sectors.

To explore the benefits for employers and professionals, we interviewed Kirsten Ward – a fractional CMO alongside her Marketing Director role within financial services.

Watch our interview to learn about:

  • The benefits of fractional CMOs for employers
  • The benefits for candidates considering a fractional CMO role
  • How recruitment agencies can place professionals with the right business

You can complete our form if you’d like to talk about your hiring needs or career.

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