Author: Michael Ondocin

Startup meeting, senior man and laptop for ideas, planning or strategy for company vision. Business leader, teamwork and diversity with computer at workshop, proposal and report at group negotiation

How US businesses can successfully bring marketing teams in-house

  • Posted June 16, 2026
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The realities of moving from agency to in-house as a marketer

  • Posted May 27, 2026
Confident young businessman pointing at financial paper while showing and explaining his colleagues some important information

Why brands in North America are bringing creative capabilities in-house, and how agencies are staying competitive 

  • Posted March 9, 2026
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What makes a high impact Chief Marketing Officer or Chief Growth Officer?

  • Posted January 27, 2026
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Your career path from Head of Brand to CMO

  • Posted December 16, 2025
Asian man filling out paperwork

How to become a Creative Director

  • Posted October 31, 2025
influencer marketing

Influencer marketing: what it is, why it matters, and how businesses should approach it

  • Posted September 9, 2025

The future is fractional: why North American brands must rethink talent in the creative economy 

  • Posted August 6, 2025

Marketing in 2025: the age of meaning, momentum, and mediocrity 

  • Posted August 6, 2025

The evolution of marketing careers in New York: a 25-year journey 

  • Posted August 6, 2025