How do you best communicate during a crisis? This question is top of mind for many communications professionals across the globe as they very quickly learn what works well, and what might not, during the COVID-19 pandemic. We heard from four leading communicators from various markets during our webinar "Effective Communications During A Crisis" on what had been working for t...

Since March, the United Kingdom alongside the rest of the world has been dealing with the impact of the COVID-19 outbreak. All businesses, industries and functions, including those in marketing, communications and business development have been learning to deal with a new way of working. We look back over the last month with insight from senior business development and marke...

The last few years have seen an increasing number of organisations understand the true value that a communications function can have. Reputation management, branding and employee reassurance are some of the key areas that a strong communications team can help enhance in times of crisis. Most businesses have been lucky enough to not experience a global scale crisis since the ...

For some years, the CMO has been the hot seat of the C-suite. One reason for this has been an under-appreciation of the technology disruptions that have fragmented and multiplied the responsibilities of the marketing function within financial services organisations. It is not surprising then, that establishing a single executive position to manage a growing marketing budget ...

The role, if not necessarily the title, of the chief digital officer (CDO) is by now a familiar fixture in C-suites across the financial services industry. This is perhaps more a measure of the speed and extent to which digital strategies have been adopted as central to all financial services than anything else. The past few years have also seen a decline in the number of ne...

In the social media-driven landscape where retail financial services and products compete for today’s customer loyalties, customer lifecycle management (CLM) is becoming increasingly important. It is the key to turning a single purchase into a satisfying customer experience that ensures customer retention, recurring revenue and the word-of-mouth shared experiences that enabl...

With the Brexit decision and election a thing of Q4 2019, we all leaped into Q1 2020 with excitement for the new year and optimism of more stability. Well, if events of the last few weeks are anything to go by, 2020 is looking more challenging and uncertain than 2019 from an economic and financial market perspective. In March, the FTSE 100 experienced its biggest daily fall ...

When you’re recruiting a communications professional, it pays to look under the hood of their CV. While it’s brilliant to see that they’ve worked for notable brands and even on specific campaigns, picking apart their philosophy on communications tactics and strategy means looking for times they’ve been tested. In a few months’ time, that’s going to mean asking one inevitable...

We recently interviewed Cornelia Grant, Investor Relations and External Communications Director at CG Communications. Cornelia spoke to us about the growing importance of Environmental, Social, and Governance (ESG) in today's corporate world. What are the first steps/priorities that a company should take if they are starting from a base of zero on ESG/Sustainability? At the ...

Much of the regulatory activity in the years that followed the financial crisis has focused on devising restrictions around how financial institutions should behave, what products they should be allowed to offer and to what extent consumers need to be protected from abusive practices. Enforcement and compliance within this new and deeply disruptive regulatory landscape has a...