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Why having a communications team can help reinforce the DNA of a business during a crisis

Why having a communications team can help reinforce the DNA of a business during a crisis

Debbie Nathan Communications, Content & Media Relations, Market Insight

The last few years have seen an increasing number of organisations understand the true value that a communications function can have. Reputation management, branding and employee reassurance are some of the key areas that a strong communications team can help enhance in times of crisis.

Most businesses have been lucky enough to not experience a global scale crisis since the global financial crisis (GFC) in 2008.  As we navigate the challenges presented by COVID-19, it is the businesses that invested in a communications team after weathering the GFC, that are in prime position to somewhat continue business as usual despite all that is going on around them.

With insight from experienced, senior communicators, we look back over the past couple of months and find out how they have been navigating the challenges recently experienced, their priorities when responding to a crisis, the importance of having a strong communications team and their top pieces of advice for businesses when responding to a crisis.

Click below to read our mini-report