Maria Lawson

Associate Recruiter

US

Maria Lawson is an Associate Recruiter at Carter Murray, based in Orlando.

She graduated from the University of South Florida in 2025 and brings a background in marketing and communications, having previously worked as a Marketing and Communications Coordinator at an Artificial General Intelligence (AGI) company.

Her experience in stakeholder engagement, relationship building and business development enables her to take a consultative approach to recruitment.

Maria is passionate about connecting talented professionals with opportunities and supporting clients through executive search and talent acquisition projects across a range of roles.

Maria's insights

When should you hire a contract marketer vs a permanent employee?

Posted October 8, 2026

Contents Share Key insights Many organizations automatically look to add permanent headcount to a marketing team when a need arises, but it’s not always the most effective solution. The rise of contract and fractional marketing talent in the US has given employers greater flexibility to access specialist expertise, increase capacity and accelerate project delivery without […]

How to scale a sales team in a private equity-backed business

Posted October 1, 2026

Contents Share Key insights For private equity-backed businesses, growth rarely happens by accident. Whether the investment thesis centres on market expansion, new product launches, international growth or operational transformation, commercial performance is often at the heart of the value creation plan. As a result, scaling a sales team is one of the most important challenges […]

AI in recruitment: why human judgement matters more than ever

Posted September 30, 2026

Contents Share Key insights Artificial intelligence is changing how businesses access information, solve problems and make decisions. But as intelligence becomes easier to access, the qualities that are harder to automate may become more valuable. As businesses consider how AI is changing the skills they value, a broader shift is taking place. When information and […]

The rise of digital marketing and AI leadership roles in the Middle East

Posted September 25, 2026

Contents Share Key insights Artificial intelligence is transforming the way organisations approach digital marketing across the Middle East. From the UAE and Saudi Arabia to the wider GCC region, businesses are investing heavily in technology, data and digital innovation to improve customer engagement, strengthen customer acquisition and accelerate growth. As a result, demand for senior […]

Navigating job changes as a high-earning sales professional in Ireland

Posted September 18, 2026

Contents Share Key insights The Irish job market for sales professionals is highly competitive, particularly for those already earning high salaries in roles such as Sales Manager, Senior Sales Manager, Head of Sales or Sales Director. While earning a high salary is a great achievement, it can also present unique challenges when trying to make […]

Crisis communications: hiring the talent that protects reputation

Posted September 14, 2026

Contents Share Key insights An organisation’s reputation can take years to build and minutes to damage. From product recalls and cybersecurity breaches to regulatory investigations and leadership changes, businesses face increasing pressure to respond quickly, transparently and effectively when issues arise. In this environment, crisis communications has become a strategic priority rather than a reactive […]

Hiring your first marketer at a startup, scale-up or small business

Posted September 1, 2026

Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most […]

When to hire a fractional Chief Marketing Officer in a private equity-backed business

Posted August 21, 2026

Contents Share Key insights In the US private equity market, growth expectations are high, timelines are compressed and leadership teams are expected to deliver measurable results quickly. Whether the goal is expanding into new states, launching new products or preparing for a future exit, marketing can play a critical role in driving value creation. But […]

The benefits of using contract sales talent when expanding into new markets

Posted August 21, 2026

Contents Share For organizations focused on business growth, expanding into new markets can unlock significant revenue opportunities. But entering a new territory, customer segment or region often brings uncertainty around market demand, hiring requirements and the resources needed to build a successful sales team. Rather than committing to permanent headcount from day one, many organizations […]

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12 tips for your marketing or business development job search

Posted August 20, 2026

Contents Share Key insights The job market for marketing and business development candidates has become more complex within professional services. Jobseekers are navigating a slower recruitment process, cautious hiring managers and increased competition for fewer job opportunities. At the same time, social media platforms such as LinkedIn now play a bigger role in job hunting […]