Marketing resources

Our resources devoted to marketing covering every corner of this specialism. Using our deep knowledge and connections, we share best practice, career advice, salary surveys, opinion pieces and more – offering fresh and valuable insights for professionals and companies.

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Australia

How much does a Marketing Executive earn in Australia?

Posted March 11, 2024

As a Marketing Executive your role is primarily focused on building a brand, driving profits and promoting products and/or services through the implementation of marketing campaigns. Marketing Executives can be responsible for a diverse range of duties, these may include planning marketing strategies, tracking promotional results, managing marketing content, building brand awareness, event management, public […]

Market Update

Australia Marketing and sales salary guide and market trends

Posted May 24, 2023

Never has there been a time when organisations have valued their frontline marketing and sales professionals as much as over the last 12-18 months. 2023 promises to be as unpredictable as the last couple of years but marketing and sales candidates are expected to still be in high demand throughout Australia. We believe that 2023 […]

Market Update

Marketing salary guide and trends

Posted May 11, 2023

The focus in this year’s salary guide and trends is on proving the value of marketing. Marketing is often overlooked as a revenue generating function and can be misunderstood when it comes to return on investment (ROI) and justifying its value for a business’s goals and strategies. Read our full guide to delve into the […]

Market Insight

Digital marketing in medtech: my Expolife experience

Posted April 17, 2023

I’m part of our Düsseldorf team and focus on the recruitment of marketing and sales professionals across pharma and medtech in Germany and Central Europe. I recently attended Expolife, one of the most popular international B2B trade fairs for medical products within the field of orthopaedics and rehabilitation. After taking place virtually due to Covid […]

Career Advice

Relocation across Asia – A senior marketers story

Posted November 14, 2022

Elizabeth Gualtieri is an accomplished APAC marketing, brand, and communications leader. She has successfully delivered strategic regional marketing and communications plans (B2B / B2C) for MNCs across related sectors; from architecture and design (Gensler), CRE and capital investment (JLL), industrial asset management and property funds (Goodman) to hospitality (Accor). In her current role, Elizabeth is […]

Career Advice

Top Marketing Resources

Posted May 13, 2022

Marketing is core to the success of any business. Building a brand that stands out and that people enjoy means companies can build and maintain long-lasting relationships with their customers, with ease. As marketing evolves and the different specialisms within it become increasingly complex, it can sometimes feel like there is a lot to keep up with. […]

Regional Focus

Why the pharmaceutical industry in the Middle East is a great choice for marketers

Posted May 13, 2022

With favourable economic factors, strong government support for healthcare, the roll-out of mandatory health insurance schemes and the aspiration for excellent healthcare services, the Middle East has huge potential for marketers within the pharmaceutical industry. According to research in 2019, the Pharmaceutical market in the Middle East has witnessed continued growth over the last several […]

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