VP - Marketing & Research

Working for one of the most highly respected banks in the Middle East this role will form part of the Group Marketing function and will play a central role in building the marketing strategy. Key to this will be working closely with a research agency to generate insights that allow the bank to maximise the effectiveness of its marketing expenditure.

Responsibilities

• Manage a team of three, developing their skills and providing robust support where necessary
• Conduct thorough research and benchmarking exercises both internally and through agency
• Qualitative and quantitative research projects
• Lead the bank's planning for marketing and advertising
• Work closely with internal stakeholders to ensure marketing campaigns deliver the maximum possible impact
• Internally explain and champion the marketing and communication strategy and vision
• Ensure the team delivers excellent service to internal stakeholders and commercial results that support the bank's strategy

Requirements

• Strong track record of strategic marketing within a B2B financial services setting
• Considerable experience of marketing, advertising and research
• Previous responsibility for marketing budgets and high level of attention to detail
• Creative approach to marketing and able to adapt and learn quickly
• Strategic and commercial thinker
• Background in working in large matrix organisations and an ability to manage senior stakeholders

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.