Senior Corporate Communications Manager (Luxury Brand)

An international luxury brand is looking for a Senior Corporate Communications Manager. The role reports to the APAC Head of Communications. Expert knowledge of the China market is a must. It also covers Hong Kong and Taiwan.

Responsibilities

• Develop online and offline communications strategy with a focus on the China market
• Lead activations on key social media platforms and influencer marketing
• Manage relationships with local and regional media, and PR agencies
• Identify and acquire media coverage through active pitching and handling media inquiries
• Secure opportunities for events, partnerships and thought leadership for branding purposes
• Develop and produce quality contents such as press releases and social contents
• Manage local corporate websites
• Work with Headquarter on delivering global initiatives in local markets

Requirements

• Ten years' experience in communications preferably in luxury, retail, and other consumer brands
• Prior China experience is a must with demonstrated knowledge of the local media landscape
• Digital native with track-record of social marketing in China
• Strong media network in China
• Native Chinese speakers with good command of English

The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.