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Product Marketing Manager

  • Location

    City of London, London

  • Sector:

    Tech, Financial Services, IT / Software / Tech

  • Job type:

    Permanent

  • Salary:

    £152 - £153 per annum

  • Contact:

    James Scholfield

  • Contact email:

    jamesscholfield@cartermurray.com

  • Salary high:

    153

  • Salary low:

    152

  • Job ref:

    999_1527234780

  • Published:

    7 months ago

  • Expiry date:

    2018-06-24

  • Consultant:

    #

We're partnering with a rapidly expanding and hugely exciting tech start up to source a product marketing expert to help define the brands go to market strategy.

Straight off the back of a hugely successful ICO, this technology business is using blockchain and disrupted ledger technology to revolutionise their market segment and consumer experiences within it. They have a business to business to consumer model and are already partnering with some huge household names in their market.

Reporting into the CMO, you will be responsible for the following:

* Manage the product marketing lifecycle for the blockchain and SaaS technology range - tools, connectivity, analytics.

* Lead the go-to-market and launch planning across priority international markets.

* Act as a market expert in order to understand target segment customer requirements and ambitions across the supply-chain / eco-system.

* Plan methods to regularly obtain market research data and garner insights for future product evolution.

* Collaborate with Product Management and Development teams in order to prioritise roadmap focus and innovation.

* Work with colleagues in order to shape B2B value-proposition development.

* Contribute to the overall business planning and numbers growth forecasting across international markets.

* Work with communications colleagues in order to design the appropriate mix of integrated campaign components across web, digital, social, events, PR / AR, business development and other media / channels.

Experience:

* Structuring Product Marketing / Market-Based / Go-To-Market Plans for new technology propositions

* Comfort in engaging with Customers and Partners

* Working in a fast-paced and team-orientated start-up environment

* Driving value for B2B and B2C customer segments / personas

jamesscholfield@cartermurray.com

07824386729

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.