We're partnering with a rapidly expanding and hugely exciting tech start up to source a product marketing expert to help define the brands go to market strategy.
Straight off the back of a hugely successful ICO, this technology business is using blockchain and disrupted ledger technology to revolutionise their market segment and consumer experiences within it. They have a business to business to consumer model and are already partnering with some huge household names in their market.
Reporting into the CMO, you will be responsible for the following:
* Manage the product marketing lifecycle for the blockchain and SaaS technology range - tools, connectivity, analytics.
* Lead the go-to-market and launch planning across priority international markets.
* Act as a market expert in order to understand target segment customer requirements and ambitions across the supply-chain / eco-system.
* Plan methods to regularly obtain market research data and garner insights for future product evolution.
* Collaborate with Product Management and Development teams in order to prioritise roadmap focus and innovation.
* Work with colleagues in order to shape B2B value-proposition development.
* Contribute to the overall business planning and numbers growth forecasting across international markets.
* Work with communications colleagues in order to design the appropriate mix of integrated campaign components across web, digital, social, events, PR / AR, business development and other media / channels.
* Structuring Product Marketing / Market-Based / Go-To-Market Plans for new technology propositions
* Comfort in engaging with Customers and Partners
* Working in a fast-paced and team-orientated start-up environment
* Driving value for B2B and B2C customer segments / personas
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.