PR Manager DACH (m/w/d)

Key Responsibilities:

• Develop and implement strategic public relation plans to grow the Akris brand, increase brand awareness and editorial coverage

• Build and maintain relationships with key media contacts, including editors, journalists, influencers, and stylists

• Identify and leverage opportunities for media coverage in print, online, and broadcast media channels

• Create and distribute press releases, media kits and other PR materials

• Assess requests and opportunities for interviews and liaise between the Creative Director and the media partners

• Contribute to the Akris social media presence and growth, ensuring a consistent brand voice and messaging across all platforms

• Collaborate with marketing and social media when establishing meaningful relations with key opinion leaders, tastemakers and influencers with purpose

• Work closely with cross-functional teams, including marketing, creative, and sales, to ensure PR activities align with business goals

• Monitor and analyze media coverage and PR metrics to measure the success of campaigns and provide regular reporting to senior management team

• Plan and execute high-profile events, including press days, product and collection launches and store openings

• Actively contribute to the bi-annual defile at the Paris Fashion Week, ensure high media attendance, meet editors, stylists and journalists during the Paris Fashion Week and seek opportunities for collaborations

Profile:

• Bachelor’s degree in communications, public relations, journalism, or a related field

• At least 4 years of experience in public relations, preferably in the fashion and/or lifestyle industry

• Strong media relations and a deep understanding of the fashion and lifestyle landscape

• Excellent written and verbal communication skills, with the ability to craft compelling messaging and pitch stories to media platforms

• Natural networking ability – seeking to build meaningful and sustainable relations with key opinion leaders, journalists, and stylists

• Proven history of creating successful PR campaigns, spanning across different marketing disciplines

• Experience in social media and the ability to create synergies between owned, earned, and paid media opportunities

• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously

The SR Group (Germany) GmbH is acting as an external recruitment agency in relation to this vacancy.

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