Marketing Manager
Marketing Manager – Insurance / Financial Services
£45,000 – £52,000 per annum + Bons and Bens
Hybrid Working – 3 DAYS A WEEK OFFICE – LEICESTER
Immediate interviews and start available.
Are you a Marketing Leader looking for a dynamic role that offers an array of responsibilities and the chance to lead a dedicated team? We have the perfect opportunity with our client, a renowned insurance firm.
Role Overview:
As the Marketing Manager, you will take the reins of our client’s marketing function, steering it towards success. Your key mission is to craft and execute a strategic marketing plan encompassing E-Commerce and Commercial channels, aligning with overarching business objectives.
There will be 2 direct reports for this role, so a minimum for 1 years management/team lead experience is required.
Key Responsibilities:
- Develop and execute marketing strategy to drive business objectives.
- Be the guardian of our client’s brand, driving its evolution and amplifying brand awareness across key markets.
- Oversee all messaging and content, including website content, client communications, and social media.
- Craft, manage, and supervise campaigns across diverse media channels.
- Plan, create, and oversee paid search campaigns and other advertising channels.
- Stay updated on market trends and shifts in relevant legislation.
- Keep abreast of E-Commerce and digital strategy trends and technology changes.
- Conduct market research, including competitor, customer, and general market analysis.
- Ensure a seamless end-to-end E-Commerce customer experience.
- Contribute to new business opportunities through product development and launch campaigns.
- Collaborate closely with key stakeholders to design and launch E-Commerce and commercial products.
- Measure and report on marketing performance metrics and ROI.
- Manage and maintain the marketing budget, including supplier relationships.
- Leverage external resources to execute the marketing strategy.
- Partner with an external PR agency to communicate the brand effectively.
- Collaborate with internal departments to uphold the brand across all business activities.
- Lead and develop the marketing team in alignment with business needs and individual development goals.
Skills and Experience Specification:
Essential:
- Minimum 3-5 years Marketing Manager experience
- Demonstrable experience in both digital and creative marketing
- Proven experience is designing and delivering strategic marketing plans
- Proven experience in developing and delivering impactful campaigns across a variety of channels
- Proven experience managing search campaigns, including organic SEO and paid search
- Experience in developing and managing a social media strategy
- Experience in developing and managing a content strategy
- Experience in managing an e-commerce website
- Experience in brand management
- Strong project management skills
- Extensive knowledge of analytical tools, including Google Analytics and Google Adwords
Desirable:
- Experience operating within the contractor/freelancer support sectors
- Knowledge of tax legislations affecting self-employed workers, i.e. IR35
- Knowledge of commercial insurance products and the insurance market in general
What to do next
If this opportunity sounds of interest, please click apply or alternatively contact me on 0207 3322 492 or email kieranford@cartermurray.com
Do you know someone who could be suitable? Earn up to £400 in referral vouchers by referring them to us if we place them.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
