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Marketing Insights & Analytics Manager/Assistant Manager

  • Location

    Hong Kong, Hong Kong

  • Sector:

    Funds/Asset Management

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Georgina Masefield

  • Contact email:

    georginamasefield@cartermurray.com

  • Salary high:

    0

  • Salary low:

    0

  • Job ref:

    119133_1547445298

  • Published:

    10 months ago

  • Expiry date:

    2019-02-13

  • Consultant:

    #

A world leading investment management firm has the opportunity for a Manager or Assistant Manager to join their APAC Marketing Insights & Research team, to help them better understand their client's needs to shape APAC marketing strategy.

Key Responsibilities:

  • Conduct client research and competitor analysis to advise the wider marketing team on targeted marketing strategy
  • Measure the effectiveness of marketing campaigns to ensure maximum ROI and improve output
  • Undertake various studies and predicative modelling around customer behaviour
  • Identify and test new data sources to determine their significance in predictive model performance
  • Apply numerical analyses on internal data to provide the business with a deeper understanding of who their clients are and their individual needs
  • Coordinate and run analytics projects across the region; building up strong relationships with multiple internal teams and business lines
  • Play a key role in the delivery of insights focused analytics and customer segmentation programmes

Key Requirements:

  • A few years experience within an insights and analytics role within a financial services firm
  • Bachelor's degree (Math/Computer Science/Statistics) or equivalent experience.
  • Strong statistical concepts and analysis skills - read, process, derive, plot, compare
  • Basic understanding on R, MATLAB, Python
  • SQL & Access proficiency (ability to create, maintain, alter & query databases)
  • Proficient in use of productivity tools like MS-Office and SQL Server
  • Strong verbal and written communication skills, strong interpersonal and active listening skills
  • Considerable experience communicating with clients clearly and effectively through various media formats
  • Ability to story tell using data and to follow through on action items

This is a career elevating opportunity for a data driven and insights professional to progress their career with a world leading financial services firm.

The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.