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Marketing Executive

  • Location

    West London, London

  • Sector:

    Retail

  • Job type:

    Permanent

  • Salary:

    Up to £27000 per annum + 5% salary

  • Contact:

    James Fieldhouse

  • Contact email:

    jamesfieldhouse@cartermurray.com

  • Salary high:

    27000

  • Salary low:

    0

  • Job ref:

    1033932_1539002185

  • Published:

    about 1 month ago

  • Expiry date:

    2018-11-07

Trade Marketing Executive

Consumer Goods

London

£27,000 base salary maximum + 5% salary

We are working with one of the most exciting businesses in the Consumer Goods space to hire a Trade Marketing Executive.

This person's role is to bring the brand alive at retail through their premium shop-in-shop executions, persuasive and informative POS and engaging retail advertising.

The trade marketing executive is charged with developing the instore experience within the key channels of independent garden centres & garden centre chains. They will also work with retail partners to optimise the shopping experience for products on their websites.

Key responsibilities will include the following:

  1. Develop the retail experience in independent garden centres
  • Collaborate with the European team to secure the right Shop-in-Shop (SIS) solutions and point-of-sale (POS) materials for the UK & Irish markets
  • Increase the number of UK & Irish stores with SIS executions
  • Develop the retail marketing programme to drive consumers into premium stores
  • Work together with the rest of the UK & Irish marketing team to deliver best in class product launches & campaigns
  • Create promotional POS to drive conversion instore
  • Work with the local merchandising team to ensure all SIS & POS material is executed in the correct manner
  • Manage agencies to ensure projects are delivered on time and to budget
  • Support the sales team by developing sell-in presentations for campaigns & POS concepts
  • Adapt the European trade catalogue for the UK & Irish markets

  1. Improve the display of the Brand in garden centre chains
  • Devise suitable SIS & POS solutions for garden centre chains
  • Present instore & online solutions to retailers to obtain their buy-in
  • Build relationships with key stakeholders within the garden centre chains

  1. Elevate our brand on retailer websites
  • Ensure we provide exciting and engaging content to our retail partners for their websites
  • Work with the digital brand manager to ensure our online communication is consistent across the website and retailer websites
  • Help develop retailer websites by providing feedback on the shopper experience and sharing best practice
  • Create digital asset packs for key product launches
  • Monitor key retailer websites to ensure they are portraying the brand in the right way

About you..

  • 1-2 years experience in Marketing
  • Experience from the Consumer sector ideally
  • Strong stakeholder management skills and confidence presenting to customers and building strong relationships

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.