Marketing Director-Venture Capital

  • Location
    London
  • Contract Type
    Permanent
  • Posted
  • Industry
    Financial Services, Technology
  • Salary
    GBP140000 - GBP170000 per annum + bonus,bens
  • Expiry Date
    2024-02-23

MARKETING DIRECTOR

BASED CENTRAL LONDON

SALARY circa £150,000-£170,000 base+bonus,bens

Fantastic new opportunity for a senior/head of level Marketing professional to join our client as Marketing Director at a growing Venture Capital firm. Our client is looking for a seasoned marketing professional to take a lead role in developing and owning the marketing strategy, where you will play a key role in raising the brand profile of this VC firm while supporting the marketing efforts of their portfolio firms.

This is a strategic leadership position, demanding both a big picture view and a need to engage with granular tasks day to day. You will understand the balance of high-level thinking with hands-on execution, with expertise spanning Marketing, PR, and Communications. Working closely with the Partners of the firm and the rest of the Operating Committee, which you’ll be part of, you’ll ensure the messaging remains consistent, targeted, and impactful.

Responsibilities

  • Develop and oversee the implementation of the firm’s marketing, PR, and communications strategy-helping to drive awareness of the firm and driving leads to support the investments and sales teams
  • Lead and support the marketing and communications roles within Portfolio Companies
  • Cultivate relationships with key media outlets, ensuring positive brand positioning and coverage
  • Direct the creation of all marketing collateral and promotional material
  • Analyse market trends and competitor activities, adapting strategies as necessary
  • Spearhead external marketing event planning and industry conferences (including investor meetings and startup showcases)
  • Oversee digital marketing efforts, including SEO, social media and potentially PPC campaigns
  • Plan and manage the content strategy, including thought leadership pieces, press releases, and other publications
  • Build the firm’s profile on digital platforms (e.g. Pitchbook, Angellist, Crunchbase)
  • Perform market research to identify trends, opportunities and challenges in the venture capital industry and the sectors we invest in
  • Gain knowledge of competitors’ marketing initiatives and strategies and finding ways to differentiate our company and its portfolio
  • Communicate the marketing plan and results to the senior management and stakeholders, using data and analytics to measure performance and optimize campaigns
  • Develop and maintain a strong brand identity and reputation for the company and its portfolio companies, ensuring consistency and quality across all marketing materials and activities
  • Coordinate with portfolio companies to amplify their success stories
  • Measure, report, and optimise the effectiveness of marketing, PR, and communication campaigns

Required experience

  • Proven track record in a senior marketing / marketing leadership role, with experience in a Venture Capital or Private Equity firm or alternatively strong experience in VC backed start ups
  • Ideally you will have some experience of working with Technology related VC backed portfolio firms
  • Proven expertise in both strategic planning and hands-on execution of marketing, brand and PR initiatives
  • Exceptional leadership and team management skills

Interested? Please send your cv to Emma Jerome via the link provided

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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