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Head of Marketing Campaigns (consumer)

  • Location

    London, England

  • Sector:

    Financial Services

  • Job type:

    Permanent

  • Salary:

    £80000 - £100000 per annum + bonus,bens

  • Contact:

    Emma Jerome

  • Contact email:

    emmajerome@cartermurray.com

  • Salary high:

    100000

  • Salary low:

    80000

  • Job ref:

    ejheadcamp_1576583381

  • Published:

    10 months ago

  • Expiry date:

    2020-01-16

  • Consultant:

    #

HEAD OF MARKETING CAMPAIGNS - (CONSUMER)

BASED LONDON

£80-100,000+ BONUS+BENS

Fantastic new opportunity to join a new, high growth consumer financial services business. This is an excellent opportunity for an experienced consumer marketing professional with a strong track record in developing and delivering integrated TTL marketing campaigns. You will need experience of working for well-known consumer brands or alternatively from consumer facing challenger financial services businesses.

You will be joining the business at a very exciting time in the company's expansion and play an integral role in building and growing a new leading national brand from the start.

The role will have a wide remit and be responsible for delivering all TTL campaigns covering brand, activation and media planning as well as leading direct response marketing. This is an exciting role with a strong mandate to help build and grow the organisation's marketing capabilities. It will suit a rounded, experienced commercially astute marketing campaign professional.

  • Work with the Proposition & Marketing Director to put together an annual marketing strategy and plan with the right marketing activity and estimated spend across brand and activation
  • Create and lead fully integrated TTL campaigns across brand and activation marketing; briefing and managing the marketing agency, delivering best in class campaigns and direct response activity to deliver the marketing funnel
  • Brief marketing agencies on creative approach and media planning to ensure we optimise the best media mix for our objectives, optimise channels and drive innovation in our campaigns
  • Performance marketing campaigns and media planning:
    • Robust understanding of campaign performance and learnings, in order to learn and improve future campaigns
    • Create efficient plans to maximise ROMI and optimise CPAs/CPUs
  • Support the creation of a brand strategy and oversee the creation of a visual identity and marketing assets and collateral
  • Own the relationship with the marketing agency (ies) to maximise marketing performance and define best in class media solutions

 

Experience required

  • Strong experience in a senior marketing role, leading on marketing campaign activity for well-known leading Consumer brands
  • Experience in the Financial services sector would be helpful especially in start-up / challenger brands but is not essential
  • Campaign expert - experience of delivering TTL campaigns; briefing and delivering creative, managing agencies and media planning
  • Experience using consumer insight and measuring on campaign performance; continuously striving to understand how to improve campaigns
  • Ability to operate at both a strategic level as well as being comfortable with tactical delivery
  • Experience in budgetary management
  • Experience building teams is preferred

 

 

Please send your cv to Emma Jerome via the link provided

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