This firm has a reputation for excellence in its field and is recognised as being a preferred employer within the insurance sector. Active in the Middle East for over half a century the firm has insured residents and their property for generations. As the firm continues to grow they're looking to hire a new Head of Marketing to strengthen strategic planning and drive marketing excellence.
Responsibilities
- Work with the SLT to create a marketing strategy for the company across the Middle East that enables the firm to reach its long term goals
- Create a centre of excellence for marketing across the Middle East
- Drive ROI and ensure all marketing activity is being effectively measured and optimised
- Coordinate with and manage in-country marketing resource to deliver the marketing strategy
- Position the brand effectively and ensure cohesion with international brand guidelines
- Launch new markets and new propositions
- Undertake detailed market and consumer research to effectively understand the market and formulate positioning
- Improve the firms digital marketing
Requirements
- At least 10 years marketing experience including team management
- Track record of delivering marketing strategy that drives business results
- Experience working in the insurance sector
- ROI focused with clear evidence of improving measurement and metrics within previous firms
- Excellent digital marketing understanding and hands-on experience
- Having worked in the Middle East previously will be a significant benefit
- Analytical skill set and track record of optimising marketing budgets
The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.
