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Head of Global Brand

  • Location

    Oxfordshire, England

  • Sector:

    Funds/Asset Management

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Neil Cuthbertson

  • Contact email:

    neilcuthbertson@cartermurray.com

  • Salary high:

    120000

  • Salary low:

    90000

  • Job ref:

    979382_1519226009

  • Published:

    3 months ago

  • Duration:

    3 Months

  • Expiry date:

    2018-03-04

  • Consultant:

    #

Carter Murray have partnered with one of the largest, global, Investment Management organisations assisting with the recruitment for their Head of Global Brand on a Fixed Term Basis, based in their Oxfordshire office.

This a senior leadership role which sits at the heart of a transformation journey across the business.

As the Head of Global Brand, you will lead the definition and development of the brand;

  • Developing an externally validated global brand positioning framework
  • Executing a review of visual identity and build global brand communications platform in line with positioning
  • Develop and deliver plan for progressively building the brand equity over time
  • Work with Head of Global Client & Marketing Insights to define and deliver effective brand tracking framework
  • Work with Head of Global Client & Marketing Insights to define the blueprint for a high-value, strongly-differentiated the client experience in line with the brand strategy, and work with the organization to implement this across diverse business channels
  • Work as part of the Global Marketing Strategy team to support the Global Marketing Executive Committee and regional CMOs in the development and delivery of the overall marketing strategy
  • Own and manage all brand assets, ensure their effective use across the firm

Work Experience / Knowledge:

  • 15 years' experience in managing brands
  • Experience in successfully creating or reinventing a global brand
  • Experience in building a distinctive client experience in a service environment
  • Experience in more than one industry advantageous
  • Deep experience in agency procurement and management
  • Deep experience in managing brand identity systems
  • Deep experience in interpreting qualitative and quantitative market research
  • Previous leadership role/s in a matrix organisation

As this is a Global role some travel is required.

A brilliant working culture with excellent career opportunities and remuneration packages are on offer.

SR Group is acting as an Employment Agency in relation to this vacancy.