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Email Marketing Manger

  • Location

    Sydney CBD, New South Wales

  • Sector:

    FinTech & Financial Services, Banking , FinTech

  • Job type:

    Permanent

  • Salary:

    AU$70000 - AU$80000 per annum

  • Contact:

    Sebastian Bell

  • Contact email:

    sebastianbell@cartermurray.com.au

  • Salary high:

    80000

  • Salary low:

    70000

  • Job ref:

    649077_1525937621

  • Published:

    4 months ago

  • Expiry date:

    2018-06-09

  • Consultant:

    #

A leading Fintech company is looking for an Email Marketing Manager to join the marketing team and help drive the company forward. The successful person will be a data driven email marketing expert who has a strong understanding of customer journey. The position has one direct report.

The Email Marketing Manager will be responsible for;

  • Develop and improve email campaigns that to drive sales
  • Set up and manage segmentation strategies to reach out the relevant customer bases
  • Leverage A/B testing plan in email campaigns to help establish a strong customer response rate
  • Track and report on email marketing campaigns to drive engagement and strategy results
  • Drive the transition into salesforce marketing cloud
  • Working across a wide range of marketing channels to ensure the customer journey is aligned

Required Skills;

  • Extensive experience using and editing HTML
  • Proven experience with Salesforce Marketing Cloud
  • Past experience in email marketing role creating, scheduling, testing and executing email campaigns
  • Being able to understand the personalisation of the customer journey
  • Experience with email analytics and understanding CRM Systems
  • Strong copy-writing skills
  • A passion for data and learning about customer behaviour is very important
  • SQL and excel knowledge
  • A fast learner who is a passionate hard-working individual will fit in well with team

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.