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E-Commerce Development Manager

  • Location

    London, England

  • Sector:

    Leisure & Travel

  • Job type:


  • Salary:

    £45000 - £55000 per annum + negotiable

  • Contact:

    James Fieldhouse

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    over 2 years ago

  • Expiry date:


E-Commerce Development Manager - Merlin Entertainments

Reporting to: Head of E-Commerce Optimisation

Reporting to this position: dotted line: Local Web Managers

Scope of Job:

This role is reposonsible for the development of Merlin's online / e-commerce estate, including new openings. This will include optimising the experience to provide an exceptional brand experience and maximise sales through the e-commerce journey (via Accesso) and ultimately delivering an exceptional end-to-end UX/UI on a global basis.

Key Objectives & Responsibilities:


  • Manage the existing online estate and relevant development partners, providing development / design solutions that will deliver short/ medium term commercial ROI, whilst we develop the single web platform for rollout end 2019.
  • Work with the Head of E-Commerce Optimisation to drive the development of the single web platform.
  • Continually review and enhance the websites to ensure that they are providing the best possible solution for the business.
  • Work closely with the various local Web Managers to ensure that they are able to optimise conversion - and identify and address any relevant conversion issues, as required.
  • Identify best practise and ensure that this is rolled out across the estate, where relevant.
  • Manage key stakeholders including relevant brand teams, and ensure all relevant brand sites are developed / updated as required.

Working relationships:

  • Work closely with the Heads of E-Commerce to ensure that the sites are delivering to business expectations.
  • Work closely with the relevant development partners to ensure that all development is delivered on time and within budget.
  • Work closely with the wider Merlin Digital team to ensure that the sites remain robust and secure.


  • This role will report to the Head of E-Commerce Optimisation.

Skills, Experience & Qualifications:


  • Have management experience of working within a similar role
  • Commercially aware, ideally with experience of more junior roles within web management / development to fully appreciate the complexities of the role.
  • Be an excellent communicator and influencer
  • Budgeting and financial management experience
  • A data driven, proactive and creative approach to problem solving
  • Flexibility in adapting to fast-changing priorities and fast paced work environment
  • Strong organisation skills, with the ability to multi-task and hit the ground running within a hands on role
  • You thrive on ownership and accountability - and have a proven track record of acting on your own initiative to deliver change
  • Experience of managing and delivering exceptional solutions via third party partners.


  • Experience with the Accesso platform.
  • Leisure / entertainment experience.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.