Digital PR Lead

  • Location
  • Contract Type
  • Posted
  • Industry
  • Salary
    £70000 - £75000 per annum
  • Expiry Date

Digital PR Lead

Travel & Tourism


£70,000 – £75,000 per annum

Carter Murray have partnered with a leading Travel company on an exciting project to build out their Digital PR team with the first hire being a great opportunity for a Digital PR Lead. Reporting to the Head of SEO, the Digital PR Lead will manage a high performing digital PR team and lead the development and implementation of their outreach strategy and build out the new team.


  • Develop and implement the digital PR strategy and roadmap.
  • Set and achieve clear KPI’s and targets to drive growth.
  • Be a coach, mentor and performance manager that supports the development of your team and assists in evolving the team into digital PR experts.
  • Full coordination and management of outreach campaigns from ideation through to execution.
  • Collaborate with other teams to develop best practices and drive a process of continuous improvement for digital PR.
  • Working with internal & external PR teams to ensure aligned brand messaging & campaigns.
  • Work with legal stakeholders to ensure all campaigns are compliant.

Essential knowledge & skills

  • Experience managing and developing high performing digital PR teams.
  • Previous experience of developing and owning digital PR strategy.
  • Experience implementing high performing outreach campaigns.
  • Knowledge of and experience of SEO and working with SEO teams to drive growth.
  • Excellent understanding of modern SEO and link building.
  • Superb written and oral communication skills, with the ability to think and act with speed.
  • Exposure to data/analytics and using it to inform future campaigns.
  • Strong research skills and opportunity analysis.
  • Excellent stakeholder management skills, working with stakeholders at all levels of seniority.

Desirable skills

  • Building a high-performance team from scratch.
  • Strong UK media & influencer relationships.

If you think this role is for you then please apply today as applications are being accepted immediately.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

Apply now

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