Digital Marketing Executive-Financial Services

DIGITAL MARKETING EXECUTIVE – INVESTMENT MANAGEMENT

£40-45000+BONUS,BENS

BASED LONDON – HYBRID WORKING (2-3 days office)

Exciting new opportunity for an experienced Digital Marketing professional to join the Marketing team of a high growth and entrepreneurial financial services business operating in the investments space.

Reporting into the Head of Marketing, you will play a key role in managing the digital marketing efforts across all areas the business

You will need broad digital marketing experience (preferably B2B) and proven experience using PARDOT (essential). Experience in financial services is an advantage but is not essential

Key Responsibilities:

• Implement strategic and tactical plans to drive and support lead generation efforts
• Overall responsibility for marketing automation technology ensuring effective integration and optimal use, including campaign and email management
• Manage the day-to-day performance of the existing web platforms including ownership of the website, social media and SEO, suggesting enhancements where necessary
• Manage webinar recordings and video editing
• Regularly monitor the customer experience and improve the user journey
• Creating monthly reports evaluating the effectiveness of marketing programmes, providing market analysis and insights to senior management to assess key metrics including ROI
• Ensure consistent brand messaging across all platforms

EXPERIENCE REQUIRED

• You’ll have a proven track record in a digital marketing role
• MUST HAVE EXPERIENCE USING PARDOT-ESSENTIAL
• Experience in financial services is an advantage but is NOT a pre-requisite
• Solid knowledge and understanding of digital marketing including digital campaigns, social media and SEO
• Proficiency using marketing automation and CRM software – a prerequisite to have experience using Pardot and Salesforce
• Basic HTML capabilities will be an advantage

Please send your cv to Emma Jerome via the link provided

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.