Business Development and Marketing Manager

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There is an opportunity to join a leading, global law firm in a Business Development and Marketing Manager role covering the M&A and Corporate practice groups. The role is responsible for marketing and business development initiatives and activities related to the South East Asia focused legal practice, working closely with the partners in the Corporate/M&A and Investment Funds practices. The successful candidate will be working predominantly with entrepreneurial and driven partners based in Singapore, and senior BD team members focused on developing their legal practices.


  • Supporting Singapore based partners, along with others involved in the South East Asia practice, in the development, implementation and ongoing improvement of practice business plans and related business development initiatives.
  • To play a key role in the development of client relationships with SEA corporate and private equity clients, with a focus on our SEA outbound offering. This would involve client analysis and segmentation, client targeting, client management and driving efforts connected to client teams focused on such clients. Client development and client relationship management
  • Working with partners on client plans, including identifying new targets as well as defining a strategy to win more business from existing clients.
  • Supporting the partners to develop client relationships, share information and generally raise the Firm’s profile with SEA and international clients.
  • Working with the Firm’s marketing team, the candidate will have overall responsibility for leading client relationship development activities and touchpoints including seminars, conferences, events and thought leadership.
  • Client relationship manager for a Firm key client headquartered in Singapore, working with the legal team supporting this client. Bids and pitches
  • Managing and driving the preparation of pitches, proposals, capability statements and other client presentations materials, working in collaboration with partners, associates and trainees.
  • Capturing and analysing data (both quantitative and qualitative) on pitch feedback, using to inform and refine our bid/no-bid strategy. Submissions, PR and events
  • Implementing best practice and leading the process of drafting and creating all relevant directory submissions (Legal 500, Chambers & Partners) and award entries.
  • Engaging with the Firm’s regional PR agency to maximize practice leader and key partner strategic engagement with the media. Operational


  • Sound track record of relevant business development/communications and management experience, within a law firm, professional services firm or financial institution.
  • Prior experience and knowledge of working within Asian markets is preferable and an advantage.
  • Commercially minded, desire for a high level of business acumen with an overriding client-focused approach; strong attention to detail should be balanced by big picture vision.
  • Creative mind-set and knowledge of relevant practice, sectors and products, able to bring new ideas to the table.
  • Excellent communication skills (written and oral) with a diplomatic approach; impactful and assertive with the ability to operate successfully at all levels.
  • Stakeholder management skills with the proven ability to influence partners and senior colleagues, and balancing Firm priorities.
  • Seasoned project manager with well-developed planning and organization skills – must be able to work to tight deadlines, juggle multiple projects and deliver under pressure.
  • Pragmatic, self-motivated, flexible and able to work individually when required; also, an excellent team player – this is a high performing team with a strong team ethos.
  • High professional standards and a passion for working in an international environment and within a global team.

If you feel your experience is suited please apply.

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