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B2B Commercial Marketing Executive

  • Location

    London, England

  • Sector:

    Media & Entertainment

  • Job type:

    Permanent

  • Salary:

    £30000 - £36000 per annum

  • Contact:

    James Fieldhouse

  • Contact email:

    jamesfieldhouse@cartermurray.com

  • Job ref:

    1121192_1567097033

  • Published:

    17 days ago

  • Expiry date:

    2019-09-28

  • Consultant:

    James Fieldhouse

Commercial B2B Marketing Executive

I have an exciting opportunity working for a world leading digital arts platform - "the Netflix for Live Theatre"

This client brings live performance into the hands of their customers, with ambitious aims to expand their current customer base, this a fantastic chance to get an early seat at a growing table.

As the Commercial B2B Marketing Executive you will:

- Focus on acquiring and retaining new customers through the management of all online and offline marketing programs
- Collaborate cross-functionally to increase marketing's contributions to revenue
- Play an active role in all lead generation
- Perform ongoing tracking and reporting on B2B lead marketing initiatives

- Working with the commercial B2B marketing manager you will create buyer personas localized which identifies customer needs in each market

- You will identify and create a local partner and alliance framework to generate leads

- You will monitor campaign metrics and feedback to key stakeholders

- You will agree campaign success criteria jointly with sales
- You will ensure that the sales team have the right collateral to support them in customer interactions

- You will develop sales collateral from case studies, videos and product one pagers.

- You will promote activities across all relevant social channels

- You will nurture sales ready leads to maximise opportunity of purchase and renewal

- You will engage customers and prospects in local market, prioritised by potential

About You:
- Proven track record managing B2B marketing pipeline generation, including managing campaigns from concept to ROI
- Considerable knowledge of marketing automation, ideally Hubspot

- Strong Analytical skills
- Social media management & great copywriting ability


If you would like a full brief apply through the link and get in touch via:

jamesfieldhouse@cartermurray.com / 02073329632

**If you know someone who this might be of interest to, refer them to me and You could receive a referral reward worth £400 if successful. Full details can be found here: https://www.cartermurray.com/blog/2019/05/refer-a-friend# **

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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