{"id":56615,"date":"2026-10-28T16:23:55","date_gmt":"2026-10-28T16:23:55","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=56615"},"modified":"2026-10-28T16:23:58","modified_gmt":"2026-10-28T16:23:58","slug":"when-to-hire-a-marketing-director-in-a-private-equity-backed-business","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/","title":{"rendered":"When to hire a Marketing Director in a private equity-backed business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-the-trigger-is-complexity-not-team-size\" data-level=\"2\">The trigger is complexity, not team size<\/a><\/li><li><a href=\"#h-marketing-has-become-central-to-value-creation\" data-level=\"2\">Marketing has become central to value creation<\/a><\/li><li><a href=\"#h-when-the-gap-is-leadership-not-capacity\" data-level=\"2\">When the gap is leadership, not capacity<\/a><\/li><li><a href=\"#h-the-next-stage-requires-a-different-marketing-model\" data-level=\"2\">The next stage requires a different marketing model<\/a><\/li><li><a href=\"#h-senior-stakeholders-need-clearer-visibility-of-performance\" data-level=\"2\">Senior stakeholders need clearer visibility of performance<\/a><\/li><li><a href=\"#h-marketing-director-or-cmo\" data-level=\"2\">Marketing Director or CMO?<\/a><\/li><li><a href=\"#h-hire-for-the-next-stage-not-the-current-gap\" data-level=\"2\">Hire for the next stage, not the current gap<\/a><\/li><li><a href=\"#dei-our-actions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F&#038;text=When%20to%20hire%20a%20Marketing%20Director%20in%20a%20private%20equity-backed%20business\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complexity<\/strong>: The need for a Marketing Director is driven by business complexity, not marketing team size<\/li>\n\n\n\n<li><strong>Ownership<\/strong>: When marketing becomes central to the value creation plan, clear accountability for strategy, investment and performance is essential<\/li>\n\n\n\n<li><strong>Leadership<\/strong>: Adding more marketers solves capacity issues, but a Marketing Director solves leadership, alignment and decision-making challenges<\/li>\n\n\n\n<li><strong>Visibility<\/strong>: PE-backed businesses need marketing leaders who can connect activity to pipeline, revenue and commercial outcomes<\/li>\n\n\n\n<li><strong>Growth<\/strong>: The strongest hires bring experience relevant to the next stage of growth, whether that&#8217;s market expansion, acquisitions or scaling demand generation<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Private equity investment often changes what a business needs from marketing.<br><br>For many private equity-backed companies, a function that previously focused on campaigns, brand or digital marketing may suddenly be expected to support a much more ambitious value creation plan. That could mean entering new markets, generating pipeline, improving customer acquisition, launching new propositions or supporting a buy-and-build strategy.<br><br>At that point, adding more marketing resource is not always enough. The bigger question is whether someone has clear ownership of the marketing strategy, team, investment and results.<br><br>For many PE-backed businesses, this is when <a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\">hiring a Marketing Director<\/a> becomes necessary.<\/p>\n\n\n\n<h2 id=\"h-the-trigger-is-complexity-not-team-size\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\">The trigger is complexity, not team size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There is no fixed revenue figure, marketing budget or marketing team size that determines when a private equity-backed business needs a Marketing Director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better indicator is complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A small marketing team may operate effectively without senior leadership if priorities are clear and the CEO or founder still has capacity to provide direction. Equally, a relatively lean growth business may need experienced leadership quickly if marketing is central to the investment thesis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trigger is usually when the business needs someone to take responsibility for the function as a whole rather than simply deliver activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means translating the business plan into a marketing strategy, deciding where to invest, developing the team and demonstrating how marketing contributes to commercial performance.<\/p>\n\n\n\n<h2 id=\"h-marketing-has-become-central-to-value-creation\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\">Marketing has become central to value creation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For private equity firms and their portfolio companies, <a href=\"https:\/\/www.cartermurray.com\/talent\/hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth\/\">marketing leadership can play a central role in PE-backed growth<\/a>, particularly when the value creation plan depends on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing market share<\/li>\n\n\n\n<li>Entering new markets or customer segments<\/li>\n\n\n\n<li>Improving customer acquisition or retention<\/li>\n\n\n\n<li>Building a more predictable pipeline<\/li>\n\n\n\n<li>Repositioning the business<\/li>\n\n\n\n<li>Integrating acquisitions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These priorities require more than campaign execution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Marketing Director needs to make decisions about positioning, channels, investment and capability, then connect those choices to the wider commercial plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PE-backed businesses also operate against defined growth objectives and an investment cycle. The CEO, CFO and wider management team therefore need clearer visibility of what marketing investment is delivering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If marketing is important to the investment case but no one has accountability for its performance, the business may already need senior marketing leadership.<\/p>\n\n\n\n<h2 id=\"h-when-the-gap-is-leadership-not-capacity\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3\">When the gap is leadership, not capacity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the easiest mistakes is to respond to pressure by adding another specialist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More resource can solve a capacity problem. It does not solve a leadership problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A business may already have a marketing executive, digital marketing specialists or other marketing roles but still experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disconnected priorities<\/li>\n\n\n\n<li>Unclear measures of success<\/li>\n\n\n\n<li>Poor sales and marketing alignment<\/li>\n\n\n\n<li>Uncertainty around budget<\/li>\n\n\n\n<li>Underperformance without clear ownership<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The CEO may also still be approving campaigns, shaping messaging and resolving day-to-day marketing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this situation, a Marketing Director can create clear ownership, bring structure to the existing team and assess future hiring needs. They can decide which capabilities should sit in-house, be outsourced or require further recruitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For private equity-backed businesses going through accelerated growth or operational improvement, that leadership can become increasingly important.<\/p>\n\n\n\n<h2 id=\"h-the-next-stage-requires-a-different-marketing-model\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4\">The next stage requires a different marketing model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing approach that helped a business reach its current size may not be the one that delivers the next stage of growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entering new markets may require stronger segmentation and go-to-market planning. A buy-and-build strategy may need brand integration. A business reliant on referrals may need a more repeatable demand generation model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are not simply additional marketing projects. They can require changes to the structure, skills and systems behind the function.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For private equity firms, the strongest Marketing Director hire is therefore often someone with experience of the transition ahead, rather than simply someone from a business of a similar size.<\/p>\n\n\n\n<h2 id=\"h-senior-stakeholders-need-clearer-visibility-of-performance\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-5\">Senior stakeholders need clearer visibility of performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Marketing Director in a PE-backed business also needs credibility beyond the marketing team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They may work closely with the CEO, CFO, Managing Director, C-suite, senior leadership, operating partners and other senior stakeholders. Depending on the business, this can also include investor relations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reporting therefore needs to go beyond campaigns, reach or engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senior stakeholders need to understand how marketing contributes to pipeline, revenue, customer acquisition, retention and wider value creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a private equity sponsor is investing significantly in marketing but still struggles to understand its commercial impact, stronger leadership may be more valuable than additional marketing activity.<\/p>\n\n\n\n<h2 id=\"h-marketing-director-or-cmo\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6\">Marketing Director or CMO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every PE-backed business that needs senior marketing leadership needs a CMO.<br><br>A Marketing Director can be the right appointment where the business needs someone to own strategy and execution, build the marketing team and provide commercial accountability without requiring a full C-suite role.<br><br>A CMO is more likely to suit a larger business where marketing has a broader enterprise-wide remit.<br><br>Where the requirement is transitional, a <a href=\"https:\/\/www.cartermurray.com\/talent\/when-to-hire-a-fractional-chief-marketing-officer-in-a-private-equity-backed-business\/\">fractional CMO<\/a> can also provide experienced leadership before the business is ready for a permanent senior appointment.<br><br>The title matters less than being clear about the problem the person is being hired to solve.<\/p>\n\n\n\n<h2 id=\"h-hire-for-the-next-stage-not-the-current-gap\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-7\">Hire for the next stage, not the current gap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding the <a href=\"https:\/\/www.cartermurray.com\/talent\/why-marketing-leaders-fail-in-pe-backed-companies-and-how-to-avoid-the-wrong-hire\/\">wrong marketing hire<\/a> starts with finding a Marketing Director who has experience relevant to what comes next.<br><br>That could include building a function, entering new markets, integrating acquisitions, improving digital marketing or introducing stronger commercial reporting.<br><br>The recruitment process should therefore test more than functional expertise. Candidates should be able to show how they have managed change, responded to underperformance and influenced senior stakeholders.<br><br>For businesses using <a href=\"https:\/\/www.cartermurray.com\/executive-search\/\">executive search<\/a> or specialist private equity recruitment, defining those requirements before the search begins is critical.<br><br>The right Marketing Director gives a private equity-backed business more than additional capacity. They provide clear ownership of how marketing contributes to growth and build the capability required for the next stage of the investment cycle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_5ebbf4c8364eff10966c326de94dc711\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" 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href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/graywendy\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 alignwide\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-56595 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56595\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/head-of-bd-tax-56595\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Tag<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Head of BD- Tax<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Head of Business Development- Tax role sits within a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Tag<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56551 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56551\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-pitch-manager-56551\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 6 Tagen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Pitch Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Are you a proposals\/pitch professional looking for an opportunity in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 6 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56531 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56531\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/marketing-manager-9-month-ftc-56531\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Woche<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager- 9 month FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Marketing Manager- 9 month FTC role sits within a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Woche<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56492 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56492\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/associate-director-of-procurement-56492\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">US<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Woche<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Associate Director of Procurement<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Associate Director of Procurement Overview The Associate Director of Procurement&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD140000 &#8211; USD160000 per annum + Bonus<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Woche<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56486 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56486\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/director-of-procurement-56486\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">US<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Woche<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Director of Procurement<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Director of Procurement Location: Florida (Hybrid Preferred) Reports To: Senior&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD140000 &#8211; USD170000 per annum + Bonus + Benefits<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Woche<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56456 job_listing type-job_listing status-publish hentry\" id=\"block_937abc6fa2c505ce1ae845b681fefeb6-job-56456\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/client-relationship-manager-56456\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Client Relationship Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within Client Relationship\/Development looking for a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-large-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share-0\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F&#038;text=When%20to%20hire%20a%20Marketing%20Director%20in%20a%20private%20equity-backed%20business\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fwhen-to-hire-a-marketing-director-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_f3a11a1869ad2aa07506d47cb03feee2\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-56615 post type-post status-publish format-standard hentry category-finding-talent category-marketing category-private-equity category-talent tag-marketing hd_author-wendy-gray\" id=\"block_f3a11a1869ad2aa07506d47cb03feee2-job-56615\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">When to hire a Marketing Director in a private equity-backed business<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 28, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Private equity investment often changes what a business needs from marketing. For many private equity-backed companies, a function that previously focused on campaigns, brand or digital marketing may suddenly be expected to support a much more ambitious value creation plan. That could mean entering new markets, generating pipeline, improving customer acquisition, [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56583 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-talent category-uk hd_author-wendy-gray\" id=\"block_f3a11a1869ad2aa07506d47cb03feee2-job-56583\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/candidate-attraction-has-changed-has-your-marketing-hiring-strategy\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Candidate attraction has changed. Has your marketing hiring strategy?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 27, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Not long ago, a recognised brand, an enticing salary and a vacancy on the right job boards were often enough to attract strong marketing talent. Today, many employers are discovering that isn\u2019t the case. The best marketers assess more than the role, including the leadership team, growth ambitions, company culture, employer [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-160 post type-post status-publish format-standard has-post-thumbnail hentry category-investor-relations category-market-insight category-talent category-uk hd_author-carter-murray\" id=\"block_f3a11a1869ad2aa07506d47cb03feee2-job-160\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/investor-relations\/how-technology-is-impacting-the-investor-relations-industry\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How technology is impacting investor relations and what it means for hiring<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 23, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Technology is reshaping investor relations and changing what employers need from their teams. From data analytics and artificial intelligence to virtual roadshows and webcasting, technology is transforming how organisations engage shareholders, gather market intelligence and communicate with capital markets. As a result, many businesses are reassessing the skills, capabilities and experience [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9fee3cde wp-block-columns-is-layout-flex\" id=\"mar-faqs\" style=\"margin-top:var(--wp--preset--spacing--2-x-large);margin-bottom:var(--wp--preset--spacing--large);padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\" id=\"dei-our-actions\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This section provides clear, concise answers to the most common queries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"schema-faq wp-block-yoast-faq-block is-style-accordion\"><div class=\"schema-faq-section\" id=\"faq-question-1793204318694\"><strong class=\"schema-faq-question\"><strong>When should a private equity-backed business hire a Marketing Director?<\/strong><\/strong> <p class=\"schema-faq-answer\">A private equity-backed business should hire a Marketing Director when marketing becomes central to the value creation plan but lacks clear senior ownership. Common triggers include rapid growth, new market entry, a growing marketing team or too much strategy still sitting with the CEO.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793204332575\"><strong class=\"schema-faq-question\"><strong>What does a Marketing Director do in a PE-backed business?<\/strong><\/strong> <p class=\"schema-faq-answer\">A Marketing Director in a PE-backed business owns the marketing strategy, team, investment and performance, connecting marketing activity to the commercial priorities of the business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793204345179\"><strong class=\"schema-faq-question\"><strong>How is hiring for a private equity-backed company different?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hiring for a private equity-backed company means assessing candidates against the next stage of the investment plan, not only the current job description. Experience of growth, operational improvement and senior stakeholder management can be particularly important.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1793204359453\"><strong class=\"schema-faq-question\"><strong>Should a PE-backed business hire a Marketing Director or CMO?<\/strong><\/strong> <p class=\"schema-faq-answer\">A PE-backed business should hire a Marketing Director when it needs senior ownership of marketing without requiring a full C-suite role. A CMO may be more appropriate when marketing has a broader enterprise-wide strategic remit.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights Private equity investment often changes what a business needs from marketing. For many private equity-backed companies, a function that previously focused on campaigns, brand or digital marketing may suddenly be expected to support a much more ambitious value creation plan. That could mean entering new markets, generating pipeline, improving customer acquisition, [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[29,14,435,28],"tags":[359],"hd_author":[447],"class_list":["post-56615","post","type-post","status-publish","format-standard","hentry","category-finding-talent","category-marketing","category-private-equity","category-talent","tag-marketing","hd_author-wendy-gray"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When to hire a Marketing Director in a PE-backed business<\/title>\n<meta name=\"description\" content=\"Learn when a private 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\/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T16:23:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T16:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/06\/CM_Opengraph-Image3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wendy Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wendy Gray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 Minuten\" \/>\n<script type=\"application\/ld+json\" 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Director?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A private equity-backed business should hire a Marketing Director when marketing becomes central to the value creation plan but lacks clear senior ownership. Common triggers include rapid growth, new market entry, a growing marketing team or too much strategy still sitting with the CEO.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.cartermurray.com\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/#faq-question-1793204332575","position":2,"url":"https:\/\/www.cartermurray.com\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/#faq-question-1793204332575","name":"What does a Marketing Director do in a PE-backed business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A Marketing Director in a PE-backed business owns the marketing strategy, team, investment and performance, connecting marketing activity to the commercial priorities of the business.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.cartermurray.com\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/#faq-question-1793204345179","position":3,"url":"https:\/\/www.cartermurray.com\/talent\/when-to-hire-a-marketing-director-in-a-private-equity-backed-business\/#faq-question-1793204345179","name":"How is hiring for a private equity-backed company different?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Hiring for a private equity-backed company means assessing candidates against the next stage of the investment plan, not only the current job description. 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