{"id":56583,"date":"2026-10-27T06:25:27","date_gmt":"2026-10-27T06:25:27","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=56583"},"modified":"2026-10-27T06:25:31","modified_gmt":"2026-10-27T06:25:31","slug":"candidate-attraction-has-changed-has-your-marketing-hiring-strategy","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/candidate-attraction-has-changed-has-your-marketing-hiring-strategy\/","title":{"rendered":"Candidate attraction has changed. Has your marketing hiring strategy?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-candidates-are-researching-employers-long-before-they-apply\" data-level=\"2\">Candidates are researching employers long before they apply<\/a><\/li><li><a href=\"#h-job-boards-aren-t-enough\" data-level=\"2\">Job boards aren\u2019t enough<\/a><\/li><li><a href=\"#h-candidates-are-looking-beyond-salary\" data-level=\"2\">Candidates are looking beyond salary<\/a><\/li><li><a href=\"#h-candidate-experience-is-becoming-a-competitive-advantage\" data-level=\"2\">Candidate experience is becoming a competitive advantage<\/a><\/li><li><a href=\"#h-recruitment-marketing-and-talent-acquisition-are-becoming-more-connected\" data-level=\"2\">Recruitment marketing and talent acquisition are becoming more connected<\/a><\/li><li><a href=\"#h-your-job-descriptions-may-be-doing-more-harm-than-good\" data-level=\"2\">Your job descriptions may be doing more harm than good<\/a><\/li><li><a href=\"#h-what-does-successful-candidate-attraction-look-like-today\" data-level=\"2\">What does successful candidate attraction look like today?<\/a><\/li><li><a href=\"#h-looking-ahead\" data-level=\"2\">Looking ahead<\/a><\/li><li><a href=\"#dei-our-actions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fcandidate-attraction-has-changed-has-your-marketing-hiring-strategy%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fcandidate-attraction-has-changed-has-your-marketing-hiring-strategy%2F&#038;text=Candidate%20attraction%20has%20changed.%20Has%20your%20marketing%20hiring%20strategy%3F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fcandidate-attraction-has-changed-has-your-marketing-hiring-strategy%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Candidate research starts early:<\/strong> marketing professionals are assessing employer brand, culture and leadership before applying<\/li>\n\n\n\n<li><strong>Job boards aren\u2019t enough:<\/strong> reaching passive marketing talent requires proactive recruitment marketing and ongoing engagement<\/li>\n\n\n\n<li><strong>Salary isn\u2019t the only priority:<\/strong> career development, flexibility, leadership and growth opportunities increasingly shape candidate decisions<\/li>\n\n\n\n<li><strong>Candidate experience matters:<\/strong> clear communication, efficient interviews and quick decision-making can help employers secure top talent<\/li>\n\n\n\n<li><strong>Long-term talent attraction is important:<\/strong> employers are connecting recruitment marketing, employer brand and talent acquisition to build stronger talent pipelines<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Not long ago, a recognised brand, <a href=\"https:\/\/www.cartermurray.com\/category\/market-insight\/salary-guide\/\" data-type=\"category\" data-id=\"15\">an enticing salary<\/a> and a vacancy on the right job boards were often enough to attract strong marketing talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, many employers are discovering that isn\u2019t the case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best marketers assess more than the role, including the leadership team, growth ambitions, company culture, <a href=\"https:\/\/www.cartermurray.com\/talent\/the-importance-of-a-strong-evp-for-employers-in-2025\/\" data-type=\"post\" data-id=\"48958\">employer brand<\/a> and the opportunities available beyond their first 12 months in the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a market where skilled professionals have more choice and more information, attracting top marketing talent requires a very different approach than it did a few years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift is reflected in candidate priorities. According to Randstad, <a href=\"https:\/\/www.randstad.com\/press\/2025\/work-life-balance-tops-pay-randstads-workmonitor-reveals\/\">83% of employees value work-life balance<\/a>, compared with 82% who prioritise salary. Candidates are assessing the overall employee experience, not just the compensation package.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s why traditional marketing hiring approaches are becoming less effective, and what employers need to do differently to attract today&#8217;s talent.<\/p>\n\n\n\n<h2 id=\"h-candidates-are-researching-employers-long-before-they-apply\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\">Candidates are researching employers long before they apply<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For many candidates, the recruitment process begins before they&#8217;ve even seen a vacancy. Marketing professionals are increasingly researching organisations through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company websites<\/li>\n\n\n\n<li>Careers pages<\/li>\n\n\n\n<li>Social media platforms<\/li>\n\n\n\n<li>Employee testimonials<\/li>\n\n\n\n<li>Leadership content<\/li>\n\n\n\n<li>Employer review sites<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re forming opinions about businesses before engaging with a recruiter, submitting an application or responding to a job advert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/market.biz\/employer-branding-statistics\/\">67% of job seekers research company reviews and ratings<\/a> before deciding whether to apply, highlighting the growing importance of employer brand and online reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means your employer brand is influencing hiring outcomes whether you&#8217;re actively recruiting or not.<\/p>\n\n\n\n<h2 id=\"h-job-boards-aren-t-enough\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\">Job boards aren\u2019t enough<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most employers still use job boards as a core part of their recruitment marketing strategy, but relying on them alone can leave significant gaps in your talent attraction efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the strongest candidates aren\u2019t actively searching for a new role. These passive candidates may be open to the right opportunity, but they&#8217;re unlikely to be scrolling through job postings every day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, organisations are investing more heavily in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content marketing<\/li>\n\n\n\n<li>Employee advocacy<\/li>\n\n\n\n<li>Talent communities<\/li>\n\n\n\n<li>Employee referrals<\/li>\n\n\n\n<li>Recruitment campaigns<\/li>\n\n\n\n<li>Targeted <a href=\"https:\/\/www.cartermurray.com\/jobs\/\" data-type=\"page\" data-id=\"47994\">job advertising<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The objective is to build a future talent pipeline, rather than just filling vacancies.<\/p>\n\n\n\n<h2 id=\"h-candidates-are-looking-beyond-salary\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3\">Candidates are looking beyond salary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salary remains important, but it is rarely the only factor driving career decisions. Marketing professionals increasingly want to understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How they&#8217;ll develop their career<\/li>\n\n\n\n<li>What the leadership team is like<\/li>\n\n\n\n<li>Whether the business is growing<\/li>\n\n\n\n<li>How flexible working operates in practice<\/li>\n\n\n\n<li>What success looks like in the role<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is where a clear employer value proposition can make a difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Candidates want a reason to choose one employer over another. Businesses that communicate <a href=\"https:\/\/www.cartermurray.com\/talent\/the-importance-of-a-strong-evp-for-employers-in-2025\/\" data-type=\"post\" data-id=\"48958\">a compelling EVP<\/a> often find it easier to engage talent and generate interest from candidates who were not actively considering a move.<\/p>\n\n\n\n<h2 id=\"h-candidate-experience-is-becoming-a-competitive-advantage\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4\">Candidate experience is becoming a competitive advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many organisations invest heavily in attraction and overlook what happens after a candidate applies. But candidate experience can have a significant impact on hiring outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A poor hiring process often includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delayed feedback<\/li>\n\n\n\n<li>Lengthy interview stages<\/li>\n\n\n\n<li>Unclear communication<\/li>\n\n\n\n<li>Constant changes to timelines<\/li>\n\n\n\n<li>Slow decision-making<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even candidates who are enthusiastic about a role may lose interest if the recruitment process becomes frustrating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, organisations that communicate clearly and move efficiently through the hiring process often improve engagement, reduce time-to-fill and strengthen their reputation in the market.<\/p>\n\n\n\n<h2 id=\"h-recruitment-marketing-and-talent-acquisition-are-becoming-more-connected\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-5\">Recruitment marketing and talent acquisition are becoming more connected<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, recruitment marketing sat separately from talent acquisition. Today, the most successful employers bring the two together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An effective talent acquisition strategy combines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong employer brand<\/li>\n\n\n\n<li>Well-written job descriptions<\/li>\n\n\n\n<li>Targeted recruitment marketing<\/li>\n\n\n\n<li>Candidate engagement<\/li>\n\n\n\n<li>Talent pooling<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/\" data-type=\"page\" data-id=\"644\">Data and market insight<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than focusing solely on individual vacancies, businesses are building long-term talent attraction strategies designed to support future growth.<\/p>\n\n\n\n<h2 id=\"h-your-job-descriptions-may-be-doing-more-harm-than-good\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6\">Your job descriptions may be doing more harm than good<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many job descriptions still read like lists of responsibilities and requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is that candidates have plenty of options. They need to understand why the opportunity is worth pursuing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best job adverts and job ads explain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why the role exists<\/li>\n\n\n\n<li>What impact the individual will make<\/li>\n\n\n\n<li>How the business is growing<\/li>\n\n\n\n<li>What progression opportunities are available<\/li>\n\n\n\n<li>Why the opportunity is exciting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A well-written job description should help candidates see themselves in the role rather than simply assess whether they meet the criteria.<\/p>\n\n\n\n<h2 id=\"h-what-does-successful-candidate-attraction-look-like-today\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-7\">What does successful candidate attraction look like today?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The organisations attracting the strongest marketing talent tend to focus on the bigger picture. They&#8217;re investing in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employer branding<\/li>\n\n\n\n<li>Recruitment marketing<\/li>\n\n\n\n<li>Candidate experience<\/li>\n\n\n\n<li>Talent communities<\/li>\n\n\n\n<li>Employee advocacy<\/li>\n\n\n\n<li>Employee referral programmes<\/li>\n\n\n\n<li>Long-term talent pipelines<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, they&#8217;re thinking beyond immediate hiring needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their goal is to become an employer of choice for marketing professionals, creating a consistent experience that attracts talent before a vacancy even exists.<\/p>\n\n\n\n<h2 id=\"h-looking-ahead\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-8\">Looking ahead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Competition for experienced marketing professionals is unlikely to disappear. But candidates will continue to have greater visibility into organisations and higher expectations of potential employers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Successful hiring strategies will rely less on simply increasing the visibility of job postings and more on building trust, credibility and engagement over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisations that invest in their employer brand, refine their candidate attraction strategy and continuously improve the candidate journey will be best positioned to attract and retain top marketing talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Candidate attraction has changed, but has your marketing hiring strategy changed with it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch today to discuss your hiring needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_c854dc9349eef27d697ed78ce92d0aba\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" id=\"block_c854dc9349eef27d697ed78ce92d0aba-person-45404\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" 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class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-56583 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-talent category-uk hd_author-wendy-gray\" id=\"block_367ec4b906b31795318b7f9338e10ad0-job-56583\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/candidate-attraction-has-changed-has-your-marketing-hiring-strategy\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Smiley-group-around-office-table_shutterstock_2108295986-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Candidate attraction has changed. Has your marketing hiring strategy?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 27, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Not long ago, a recognised brand, an enticing salary and a vacancy on the right job boards were often enough to attract strong marketing talent. Today, many employers are discovering that isn\u2019t the case. The best marketers assess more than the role, including the leadership team, growth ambitions, company culture, employer [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-160 post type-post status-publish format-standard has-post-thumbnail hentry category-investor-relations category-market-insight category-talent category-uk hd_author-carter-murray\" id=\"block_367ec4b906b31795318b7f9338e10ad0-job-160\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/investor-relations\/how-technology-is-impacting-the-investor-relations-industry\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How technology is impacting investor relations and what it means for hiring<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 23, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Technology is reshaping investor relations and changing what employers need from their teams. From data analytics and artificial intelligence to virtual roadshows and webcasting, technology is transforming how organisations engage shareholders, gather market intelligence and communicate with capital markets. As a result, many businesses are reassessing the skills, capabilities and experience [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-326 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-and-financial-services category-europe category-finding-talent category-market-insight category-sales category-talent hd_author-carter-murray\" id=\"block_367ec4b906b31795318b7f9338e10ad0-job-326\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/banking-and-financial-services\/what-are-the-most-in-demand-skillsets-in-the-fintech-space\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What fintech employers should look for when hiring sales talent in Europe<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights As fintech companies across Europe continue to scale, the competition for high-performing sales talent remains intense. Whether organisations are expanding in payments, digital banking, regulatory technology (regtech), cybersecurity or financial software, hiring managers are increasingly focused on finding professionals who can deliver revenue growth quickly and navigate complex sales environments. For [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9fee3cde wp-block-columns-is-layout-flex\" id=\"mar-faqs\" style=\"margin-top:var(--wp--preset--spacing--2-x-large);margin-bottom:var(--wp--preset--spacing--large);padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\" id=\"dei-our-actions\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This section provides clear, concise answers to the most common queries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"schema-faq wp-block-yoast-faq-block is-style-accordion\"><div class=\"schema-faq-section\" id=\"faq-question-1785335997299\"><strong class=\"schema-faq-question\"><strong><strong>What is a good cost-per-hire for marketing roles?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">A good cost-per-hire for marketing roles depends on the role&#8217;s seniority, location and specialism. The most useful benchmark is whether hiring spend delivers high-quality candidates who stay and perform well in the role.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792425935977\"><strong class=\"schema-faq-question\"><strong><strong><strong>How can recruitment agencies support a talent acquisition strategy?<\/strong><\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Recruitment agencies can support a talent acquisition strategy by providing access passive candidates, providing market intelligence and strengthening talent pipelines for specialist or hard-to-fill marketing roles.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792425951924\"><strong class=\"schema-faq-question\"><strong><strong><strong>How can employers improve the candidate journey?<\/strong><\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Employers can improve the candidate journey by starting with clear communication, realistic timelines and a streamlined hiring process. Candidates who have a positive experience are more likely to accept offers, recommend the business to others and apply again in the future.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792425978482\"><strong class=\"schema-faq-question\"><strong><strong><strong><strong>How can businesses become an employer of choice for marketing professionals?<\/strong><\/strong><\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">To become an employer of choice, businesses need a clear employer value proposition, visible leadership, meaningful career development opportunities and a culture that consistently delivers on what is promised during the recruitment process.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights Not long ago, a recognised brand, an enticing salary and a vacancy on the right job boards were often enough to attract strong marketing talent. Today, many employers are discovering that isn\u2019t the case. The best marketers assess more than the role, including the leadership team, growth ambitions, company culture, employer [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":56584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[29,14,28,32],"tags":[],"hd_author":[447],"class_list":["post-56583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-talent","category-marketing","category-talent","category-uk","hd_author-wendy-gray"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Candidate attraction has changed. Has your marketing hiring strategy? - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/candidate-attraction-has-changed-has-your-marketing-hiring-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candidate attraction has changed. Has your marketing hiring strategy?\" \/>\n<meta property=\"og:description\" content=\"Contents Share Key insights Not long ago, a recognised brand, an enticing salary and a vacancy on the right job boards were often enough to attract strong marketing talent. Today, many employers are discovering that isn\u2019t the case. 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