{"id":55938,"date":"2026-08-20T10:42:37","date_gmt":"2026-08-20T10:42:37","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=55938"},"modified":"2026-08-20T13:13:56","modified_gmt":"2026-08-20T13:13:56","slug":"how-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/how-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business\/","title":{"rendered":"How a VP Sales can drive growth in a private equity-backed business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-turning-the-investment-thesis-into-commercial-action\" data-level=\"2\">Turning the investment thesis into commercial action<\/a><\/li><li><a href=\"#h-building-a-scalable-sales-organisation\" data-level=\"2\">Building a scalable sales organisation<\/a><\/li><li><a href=\"#h-driving-revenue-growth-across-the-middle-east\" data-level=\"2\">Driving revenue growth across the Middle East<\/a><\/li><li><a href=\"#h-improving-profitability-and-ebitda\" data-level=\"2\">Improving profitability and EBITDA<\/a><\/li><li><a href=\"#h-leveraging-crm-automation-and-data-analytics\" data-level=\"2\">Leveraging CRM, automation and data analytics<\/a><\/li><li><a href=\"#h-building-high-performing-teams-and-company-culture\" data-level=\"2\">Building high-performing teams and company culture<\/a><\/li><li><a href=\"#h-supporting-due-diligence-and-exit-readiness\" data-level=\"2\">Supporting due diligence and exit readiness<\/a><\/li><li><a href=\"#h-a-key-driver-of-value-creation\" data-level=\"2\">A key driver of value creation<\/a><\/li><li><a href=\"#h-how-we-can-help\" data-level=\"2\">How we can help<\/a><\/li><li><a href=\"#dei-our-actions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business%2F&#038;text=How%20a%20VP%20Sales%20can%20drive%20growth%20in%20a%20private%20equity-backed%20business\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A VP Sales is a key driver of value creation:<\/strong> in PE-backed companies, commercial leadership has a direct impact on revenue growth, profitability and enterprise value<\/li>\n\n\n\n<li><strong>Scalability matters as much as growth:<\/strong> investors look for repeatable sales processes, strong CRM adoption and proven go-to-market strategies that support long-term expansion<\/li>\n\n\n\n<li><strong>Revenue growth must support EBITDA improvement:<\/strong> the strongest sales leaders balance customer acquisition with profitability, operational efficiency and sustainable growth<\/li>\n\n\n\n<li><strong>Data-driven decision-making improves performance:<\/strong> using CRM technology, automation and data analytics enables more accurate forecasting and stronger sales performance<\/li>\n\n\n\n<li><strong>Sales leadership is critical for exit readiness:<\/strong> predictable revenue, clear performance metrics and a scalable sales function can strengthen valuations and support a successful exit strategy<\/li>\n\n\n\n<li><strong>Market expansion requires local expertise:<\/strong> experienced VP Sales leaders help portfolio companies enter new markets, build strategic partnerships and accelerate growth across the Middle East<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Across <a href=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\" data-type=\"link\" data-id=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\">the Middle East<\/a>, private equity firms are investing heavily in businesses with ambitious growth plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether the objective is market expansion, stronger market share or regional growth across <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gulf_Cooperation_Council\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Gulf_Cooperation_Council\">the GCC<\/a>, investors expect portfolio companies to deliver measurable results within a relatively short timeframe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While CEOs and CFOs often lead discussions around strategy and performance, a VP Sales can have an equally significant impact on value creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many PE-backed companies, the success of the investment thesis depends on the organisation&#8217;s ability to accelerate growth, improve profitability and build a scalable commercial function.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how a VP Sales can drive growth in a <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/private-equity\/\" data-type=\"page\" data-id=\"53756\">PE-backed business<\/a>.<\/p>\n\n\n\n<h2 id=\"h-turning-the-investment-thesis-into-commercial-action\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\">Turning the investment thesis into commercial action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every private equity investment is built around a clear growth strategy. This typically focuses on increasing revenue growth, improving EBITDA, enhancing operational efficiency and ultimately growing enterprise value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A VP Sales plays an important role in bringing that strategy to life. They develop sales strategies that align with business objectives and ensure commercial teams focus on opportunities that generate the strongest return on investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working closely with CEOs, <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/private-equity\/\" data-type=\"page\" data-id=\"53756\">private equity leaders<\/a> and operating partners, they help transform high-level ambitions into measurable commercial outcomes.<\/p>\n\n\n\n<h2 id=\"h-building-a-scalable-sales-organisation\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\">Building a scalable sales organisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many portfolio companies have grown through founder-led selling or strong industry relationships. But scaling revenue across <a href=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\" data-type=\"link\" data-id=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\">the Middle East<\/a> requires a more structured approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful VP Sales creates the foundations for scalability by introducing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A consistent sales playbook<\/li>\n\n\n\n<li>Clear go-to-market strategies<\/li>\n\n\n\n<li>Defined performance metrics<\/li>\n\n\n\n<li>Improved forecasting and pipeline management<\/li>\n\n\n\n<li>Stronger CRM adoption and reporting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These processes reduce reliance on individual sellers and create a commercial engine capable of supporting long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For PE-backed companies operating across multiple markets, this structure becomes important as the business grows.<\/p>\n\n\n\n<h2 id=\"h-driving-revenue-growth-across-the-middle-east\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3\">Driving revenue growth across the Middle East<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue growth is one of the most important drivers of value creation for private equity firms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An experienced VP Sales identifies the markets, sectors and customer segments with the greatest commercial potential. This may involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expanding into new markets<\/li>\n\n\n\n<li>Increasing market share in the UAE<\/li>\n\n\n\n<li>Building strategic partnerships<\/li>\n\n\n\n<li>Entering new vertical markets<\/li>\n\n\n\n<li>Launching new products or services<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest sales leaders also focus on improving sales performance throughout the customer journey. By increasing lead generation quality, improving conversion rates and shortening the sales cycle, they help businesses accelerate growth more efficiently.<\/p>\n\n\n\n<h2 id=\"h-improving-profitability-and-ebitda\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4\">Improving profitability and EBITDA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Growth is important, but profitable growth is what creates lasting value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high-performing VP Sales ensures revenue growth translates into stronger profitability by focusing on the commercial metrics that matter most. This includes monitoring customer acquisition cost (CAC), analysing sales productivity and prioritising higher-value opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key areas of focus often include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing customer acquisition cost<\/li>\n\n\n\n<li>Increasing average deal values<\/li>\n\n\n\n<li>Improving win rates<\/li>\n\n\n\n<li>Enhancing sales team productivity<\/li>\n\n\n\n<li>Focusing on high-margin customer segments<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Combined with wider operational improvements, these initiatives can have a direct impact on EBITDA and enterprise value.<\/p>\n\n\n\n<h2 id=\"h-leveraging-crm-automation-and-data-analytics\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-5\">Leveraging CRM, automation and data analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s private equity firms expect greater visibility and predictability from the businesses they invest in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A VP Sales helps deliver this through effective CRM usage, <a href=\"https:\/\/www.cartermurray.com\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\" data-type=\"post\" data-id=\"54317\">automation tools<\/a> and data analytics. These technologies provide leadership teams with better insight into pipeline performance, forecasting accuracy and revenue trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benefits typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More accurate forecasting<\/li>\n\n\n\n<li>Faster decision-making<\/li>\n\n\n\n<li>Improved operational efficiency<\/li>\n\n\n\n<li>Better sales performance tracking<\/li>\n\n\n\n<li>Increased visibility for investors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This data-driven decision-making helps organisations respond more quickly to market changes and identify opportunities before competitors.<\/p>\n\n\n\n<h2 id=\"h-building-high-performing-teams-and-company-culture\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6\">Building high-performing teams and company culture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business growth depends on people as much as process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best VP Sales leaders build strong company cultures that encourage accountability, collaboration and performance. They recruit talented sales professionals, develop future leaders and create an environment where people are motivated to exceed targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In competitive Middle Eastern markets, attracting and retaining commercial talent can become a significant differentiator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A VP Sales contributes by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiring high-performing sales talent<\/li>\n\n\n\n<li>Coaching future leaders<\/li>\n\n\n\n<li>Aligning incentives with business goals<\/li>\n\n\n\n<li>Creating clear performance expectations<\/li>\n\n\n\n<li>Strengthening employee engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For portfolio companies pursuing ambitious growth targets, strong leadership can significantly improve execution.<\/p>\n\n\n\n<h2 id=\"h-supporting-due-diligence-and-exit-readiness\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-7\">Supporting due diligence and exit readiness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the investment lifecycle, a VP Sales can contribute to both due diligence and exit planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When businesses pursue acquisitions, they help assess commercial opportunities and identify potential revenue synergies. As organisations grow, they support the integration of teams, customers and sales processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the business approaches its exit strategy, whether through trade sale, secondary investment or IPO, a VP Sales helps ensure the commercial function demonstrates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predictable revenue growth<\/li>\n\n\n\n<li>Strong sales performance<\/li>\n\n\n\n<li>Scalable processes<\/li>\n\n\n\n<li>Reliable forecasting<\/li>\n\n\n\n<li>Sustainable profitability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These characteristics are highly attractive to buyers and investors and can contribute directly to a stronger return on investment.<\/p>\n\n\n\n<h2 id=\"h-a-key-driver-of-value-creation\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-8\">A key driver of value creation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Middle Eastern PE-backed companies, a VP Sales is far more than a senior sales manager. They are a strategic leader responsible for executing the investment thesis and delivering the commercial results needed to support growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By driving revenue growth, improving EBITDA, strengthening operational efficiency and creating greater scalability, they contribute directly to value creation throughout the investment lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For private equity firms looking to maximise returns from their portfolio companies, investing in exceptional sales leadership remains one of the most effective ways to accelerate growth, increase enterprise value and support a successful exit.<\/p>\n\n\n\n<h2 id=\"h-how-we-can-help\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-9\">How we can help<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Carter Murray, we help private equity firms and PE-backed companies across the <a href=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\" data-type=\"link\" data-id=\"https:\/\/www.cartermurray.com\/category\/regional-focus\/middle-east\/\">Middle East<\/a> hire VP Sales leaders who can drive revenue growth, support market expansion and deliver measurable value creation throughout the investment lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch today to discuss your hiring needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_342d92ac4e7179181af3e1a79025e5d7\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45831 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-interim hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-vae\" id=\"block_342d92ac4e7179181af3e1a79025e5d7-person-45831\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-768x768.jpg 768w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Oumama Syassi<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Executive Director | Head of Middle East and Africa<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">VAE<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:oumamasyassi@cartermurray.com\">oumamasyassi@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+97144487777\">+971 4 448 7777<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/oumama-syassi-watson-40841b31\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-large-screen\" 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2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business%2F&#038;text=How%20a%20VP%20Sales%20can%20drive%20growth%20in%20a%20private%20equity-backed%20business\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9fee3cde wp-block-columns-is-layout-flex\" id=\"mar-faqs\" style=\"margin-top:var(--wp--preset--spacing--2-x-large);margin-bottom:var(--wp--preset--spacing--large);padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\" id=\"dei-our-actions\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This section provides clear, concise answers to the most common queries on how to become a Head of Communications.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"schema-faq wp-block-yoast-faq-block is-style-accordion\"><div class=\"schema-faq-section\" id=\"faq-question-1785335997299\"><strong class=\"schema-faq-question\">Our sales team is hitting target. Do we still need a VP Sales? <\/strong> <p class=\"schema-faq-answer\">Yes, many businesses hire a VP Sales when the sales team is hitting target rather than waiting for growth to stall. A VP Sales helps create the structure, processes and leadership needed to scale successfully, particularly when entering new markets, launching new products or preparing for accelerated growth.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785336038610\"><strong class=\"schema-faq-question\">What&#8217;s the difference between a Sales Director and a VP Sales?<\/strong> <p class=\"schema-faq-answer\">The difference between a Sales Director and a VP Sales is typically the level of strategic responsibility. While a Sales Director often focuses on managing team performance and revenue delivery, a VP Sales is usually responsible for commercial strategy, organisational design, forecasting, market expansion and alignment with investor objectives.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785336052685\"><strong class=\"schema-faq-question\">What are the warning signs that a business has outgrown its sales leadership?<\/strong> <p class=\"schema-faq-answer\">The most common warning signs that a business has outgrown its sales leadership are inconsistent forecasting, missed growth targets and an overreliance on a small number of salespeople. Other indicators include difficulty expanding into new markets, a lack of commercial processes, poor CRM adoption or challenges attracting and retaining top sales talent.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785336065036\"><strong class=\"schema-faq-question\">How do you measure whether a VP Sales is delivering value?<\/strong> <p class=\"schema-faq-answer\">You measure whether a VP Sales is delivering value by looking beyond revenue alone. Key indicators include improved forecast accuracy, stronger pipeline quality, shorter sales cycles, increased win rates, better CRM adoption and growth in EBITDA. In a PE-backed business, the strongest sales leaders create sustainable, repeatable growth rather than relying on a handful of large deals.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_3241add97aab28e26c1c10273468dee6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">MORE PRIVATE EQUITY RESOURCES<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-56290 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-private-equity category-sales category-talent hd_author-pearce-doorley\" id=\"block_3241add97aab28e26c1c10273468dee6-job-56290\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-to-scale-a-sales-team-in-a-private-equity-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How to scale a sales team in a private equity-backed business<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For private equity-backed businesses, growth rarely happens by accident. Whether the investment thesis centres on market expansion, new product launches, international growth or operational transformation, commercial performance is often at the heart of the value creation plan. As a result, scaling a sales team is one of the most important challenges [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55938 post type-post status-publish format-standard has-post-thumbnail hentry category-market-insight category-middle-east category-private-equity category-sales category-talent hd_author-oumama-syassi\" id=\"block_3241add97aab28e26c1c10273468dee6-job-55938\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How a VP Sales can drive growth in a private equity-backed business<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 20, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Across the Middle East, private equity firms are investing heavily in businesses with ambitious growth plans. Whether the objective is market expansion, stronger market share or regional growth across the GCC, investors expect portfolio companies to deliver measurable results within a relatively short timeframe. While CEOs and CFOs often lead discussions [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55748 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice-de category-private-equity hd_author-wendy-gray\" id=\"block_3241add97aab28e26c1c10273468dee6-job-55748\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice-de\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-300x225.jpg\" class=\"card__image\" alt=\"Business partners on meeting in the office.\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">The first 100 days: how commercial leaders drive value in PE-backed businesses<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 17, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Stepping into a leadership role in a private equity-backed business is very different from joining a traditional corporate. Expectations are high, timelines are shorter and commercial leaders are often expected to demonstrate impact quickly. Understanding why marketing leaders fail in PE-backed companies and how to avoid the wrong hire can also [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights Across the Middle East, private equity firms are investing heavily in businesses with ambitious growth plans. Whether the objective is market expansion, stronger market share or regional growth across the GCC, investors expect portfolio companies to deliver measurable results within a relatively short timeframe. While CEOs and CFOs often lead discussions [&hellip;]<\/p>\n","protected":false},"author":187,"featured_media":55939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[13,350,435,357,28],"tags":[],"hd_author":[437],"class_list":["post-55938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insight","category-middle-east","category-private-equity","category-sales","category-talent","hd_author-oumama-syassi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a VP Sales can drive growth in a private equity-backed business - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/how-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a VP Sales can drive growth in a private equity-backed business\" \/>\n<meta property=\"og:description\" content=\"Contents Share Key insights Across the Middle East, private equity firms are investing heavily in businesses with ambitious growth plans. Whether the objective is market expansion, stronger market share or regional growth across the GCC, investors expect portfolio companies to deliver measurable results within a relatively short timeframe. While CEOs and CFOs often lead discussions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/talent\/how-a-vp-sales-can-drive-growth-in-a-private-equity-backed-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-20T10:42:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T13:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Woman-presenting-ideas-via-graphs-on-screen_GettyImages-2152719779-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oumama Syassi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst 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In a PE-backed business, the strongest sales leaders create sustainable, repeatable growth rather than relying on a handful of large deals.","inLanguage":"de-DE"},"inLanguage":"de-DE"}]}},"_links":{"self":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/comments?post=55938"}],"version-history":[{"count":1,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55938\/revisions"}],"predecessor-version":[{"id":55942,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55938\/revisions\/55942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media\/55939"}],"wp:attachment":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media?parent=55938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/categories?post=55938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/tags?post=55938"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/hd_author?post=55938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}