{"id":55921,"date":"2026-08-18T09:34:11","date_gmt":"2026-08-18T09:34:11","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=55921"},"modified":"2026-08-18T11:57:18","modified_gmt":"2026-08-18T11:57:18","slug":"the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/","title":{"rendered":"The rise of contract marketing hiring in the US: what smart employers are doing differently"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-why-contract-marketing-talent-is-in-demand\" data-level=\"2\">Why contract marketing talent is in demand<\/a><\/li><li><a href=\"#h-the-marketing-roles-employers-are-hiring-on-a-contract-basis\" data-level=\"2\">The marketing roles employers are hiring on a contract basis<\/a><\/li><li><a href=\"#h-skills-are-becoming-more-important-than-industry-experience\" data-level=\"2\">Skills are becoming more important than industry experience<\/a><\/li><li><a href=\"#h-the-rise-of-fractional-marketing-leadership\" data-level=\"2\">The rise of fractional marketing leadership<\/a><\/li><li><a href=\"#h-technology-is-creating-new-hiring-needs\" data-level=\"2\">Technology is creating new hiring needs<\/a><\/li><li><a href=\"#h-what-smart-employers-are-doing-differently\" data-level=\"2\">What smart employers are doing differently<\/a><\/li><li><a href=\"#h-the-future-of-marketing-hiring\" data-level=\"2\">The future of marketing hiring<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F&#038;text=The%20rise%20of%20contract%20marketing%20hiring%20in%20the%20US%3A%20what%20smart%20employers%20are%20doing%20differently\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-brand-2-40-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contract marketing hiring is becoming a strategic workforce solution, not just a short-term fix<\/li>\n\n\n\n<li>Digital, data and growth skills are driving the strongest demand across contract marketing roles<\/li>\n\n\n\n<li>Employers are prioritising capabilities over industry experience to widen talent pools and hire faster<\/li>\n\n\n\n<li>Fractional CMOs and marketing leaders are helping businesses access senior expertise more flexibly<\/li>\n\n\n\n<li>The most successful employers hire for outcomes first, then choose the right mix of permanent, contract and fractional talent<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While businesses in the US continue to invest in growth, many are becoming more cautious about permanent headcount.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, marketing teams are being asked to deliver more with less, adapt to&nbsp;new technologies&nbsp;and respond faster to changing customer expectations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contract marketing hiring has become a strategic workforce solution rather than a short-term fix. Organizations are increasingly using contract and fractional talent to access specialist skills, support growth initiatives and fill critical capability gaps without committing to permanent hires.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift is happening at a time when flexible workforce models are becoming more widely accepted.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to workforce research,&nbsp;<a href=\"https:\/\/2969551.fs1.hubspotusercontent-na1.net\/hubfs\/2969551\/eBook\/Contingent-workforce-report\/2025-contingent-workforce%20report-US.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">65% of business leaders plan to increase their use of contingent workers over the next two years.<\/a>&nbsp;This&nbsp;highlights the growing importance of contract talent across industries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s why contract marketing hiring is on the rise and what smart employers are doing differently.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-contract-marketing-talent-is-in-demand\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\">Why contract marketing talent is in demand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today&#8217;s marketing teams are expected to deliver across a broad range of disciplines. A single team may be responsible for brand building, demand generation, customer acquisition, content creation, marketing automation, analytics and customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations are also investing heavily in AI, martech platforms and digital transformation initiatives. These projects often require specialist expertise that may not be needed long term, making contract hiring an attractive option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than spending months searching for a permanent employee, businesses can quickly bring in experienced professionals for a specific project, campaign or business objective. This allows them to access niche skill sets without adding permanent headcount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research has found that <a href=\"https:\/\/www.conexisvmssoftware.com\/blog\/contingent-workforce-statistics-you-need-to-know-in-2025\">28% of skilled knowledge workers participate in freelance or non-traditional work arrangements<\/a>, giving employers access to a growing pool of experienced professionals who actively choose flexible working models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed is another major factor. Long interview processes remain a common challenge in the US hiring market, particularly for senior marketing roles. Contract hiring enables organizations to move more quickly and keep business-critical projects on track.<\/p>\n\n\n\n<h2 id=\"h-the-marketing-roles-employers-are-hiring-on-a-contract-basis\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\">The marketing roles employers are hiring on a contract basis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While&nbsp;almost every&nbsp;area of marketing has seen growth in contract hiring, demand is particularly strong for professionals with specialist digital,&nbsp;data&nbsp;and growth&nbsp;expertise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common contract marketing roles include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Digital Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Digital Marketing Specialist&nbsp;<\/li>\n\n\n\n<li>Product Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Performance Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Growth Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Marketing Analyst&nbsp;<\/li>\n\n\n\n<li>Marketing Operations Manager&nbsp;<\/li>\n\n\n\n<li>Marketing Automation Specialist&nbsp;<\/li>\n\n\n\n<li>Demand Generation Manager&nbsp;<\/li>\n\n\n\n<li>Social Media Manager&nbsp;<\/li>\n\n\n\n<li>Content Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Field Marketing Manager&nbsp;<\/li>\n\n\n\n<li>Customer Experience Manager&nbsp;<\/li>\n\n\n\n<li>User Experience (UX) Specialist&nbsp;<\/li>\n\n\n\n<li>Marketing Program Manager&nbsp;<\/li>\n\n\n\n<li>Brand Manager&nbsp;<\/li>\n\n\n\n<li>Communications Manager&nbsp;<\/li>\n\n\n\n<li>Marketing Assistant&nbsp;<\/li>\n\n\n\n<li>Fractional Chief Marketing Officer (CMO)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Many organizations are also engaging senior-level contractors to lead marketing transformation projects, implement&nbsp;new technology&nbsp;platforms&nbsp;or provide strategic leadership during periods of growth.<\/p>\n\n\n\n<h2 id=\"h-skills-are-becoming-more-important-than-industry-experience\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3\">Skills are becoming more important than industry experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest changes in marketing hiring is the increasing focus on skills over sector background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, employers often prioritized candidates with direct industry experience. Today, many organizations are taking a broader view and focusing on transferable skills instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a Product Marketing Manager from a technology company may have highly relevant experience for an e-commerce business. Similarly, a Digital Marketing Manager from a retail brand may be able to bring valuable customer acquisition expertise to a professional services organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach helps employers access a larger talent pool while reducing hiring timelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also reflecting the changing nature of marketing itself. The most in-demand professionals are often those who can combine creativity, commercial thinking and technical skills across areas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing&nbsp;<\/li>\n\n\n\n<li>Product marketing&nbsp;<\/li>\n\n\n\n<li>Growth marketing&nbsp;<\/li>\n\n\n\n<li>Content marketing&nbsp;<\/li>\n\n\n\n<li>Marketing automation&nbsp;<\/li>\n\n\n\n<li>Marketing operations&nbsp;<\/li>\n\n\n\n<li>Marketing analytics&nbsp;<\/li>\n\n\n\n<li>Data analytics&nbsp;<\/li>\n\n\n\n<li>Customer experience&nbsp;<\/li>\n\n\n\n<li>User experience&nbsp;<\/li>\n\n\n\n<li>Demand generation&nbsp;<\/li>\n\n\n\n<li>Martech&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These capabilities are increasingly valuable regardless of industry sector.<\/p>\n\n\n\n<h2 id=\"h-the-rise-of-fractional-marketing-leadership\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4\">The rise of fractional marketing leadership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contract hiring is not limited to mid-level specialists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many organizations are also turning to fractional marketing leaders who can provide executive-level expertise on a part-time basis. Fractional CMOs and Marketing Directors are becoming increasingly popular among growth-stage businesses and organizations undergoing transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many companies, hiring a full-time senior marketer may not be necessary. A fractional leader can help define strategy, build marketing processes, mentor teams and oversee execution while providing greater flexibility and cost control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This model allows businesses to access senior-level expertise without the long-term commitment of a permanent executive hire.<\/p>\n\n\n\n<h2 id=\"h-technology-is-creating-new-hiring-needs\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-5\">Technology is creating new hiring needs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The rapid adoption of AI and marketing technology is creating demand for skills that many organizations currently lack in-house.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing teams are investing in marketing automation platforms, CRM systems, customer journey mapping&nbsp;tools&nbsp;and advanced analytics capabilities. As a result, demand continues to rise for professionals who understand both marketing strategy and technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations are increasingly seeking contract talent with&nbsp;expertise&nbsp;in:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing automation&nbsp;<\/li>\n\n\n\n<li>CRM implementation&nbsp;<\/li>\n\n\n\n<li>Marketing analytics&nbsp;<\/li>\n\n\n\n<li>Data analytics&nbsp;<\/li>\n\n\n\n<li>Customer experience optimization&nbsp;<\/li>\n\n\n\n<li>Performance marketing&nbsp;<\/li>\n\n\n\n<li>Martech platforms&nbsp;<\/li>\n\n\n\n<li>Digital customer journeys&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contract professionals often bring experience from multiple businesses and industries, allowing them to implement best practices quickly and generate immediate impact.<\/p>\n\n\n\n<h2 id=\"h-what-smart-employers-are-doing-differently\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6\">What smart employers are doing differently<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The organizations seeing the best hiring outcomes are taking a more strategic approach to contract recruitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of immediately creating permanent roles, they are first identifying the business challenge they need to solve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are asking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do we need a permanent employee or a contract specialist?&nbsp;<\/li>\n\n\n\n<li>Is this a long-term role or a project-based requirement?&nbsp;<\/li>\n\n\n\n<li>Would a part-time or fractional leader provide better value?&nbsp;<\/li>\n\n\n\n<li>What skills are needed to deliver the desired outcome?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This mindset is helping businesses build more agile marketing teams while avoiding unnecessary hiring costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leading employers are also streamlining their hiring processes. Top contract professionals are often available for only a short period of time, meaning organizations that move quickly are more likely to secure the best talent.<\/p>\n\n\n\n<h2 id=\"h-the-future-of-marketing-hiring\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-7\">The future of marketing hiring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contract marketing hiring is becoming an essential part of workforce planning across the US.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the U.S. Bureau of Labor Statistics, <a href=\"https:\/\/www.bls.gov\/news.release\/conemp.nr0.htm\">there were approximately 11.9 million independent contractors in 2023<\/a>, representing 7.4% of total employment, demonstrating the size of the available flexible workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of economic uncertainty, changing workforce preferences and increasing demand for specialist expertise is driving organizations toward more flexible hiring models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As demand grows for expertise in digital marketing, product marketing, growth marketing, marketing operations and customer experience, contract talent will continue to play a key role in helping businesses stay competitive, move faster and access the skills they need when they need them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cartermurray.com\/consultant-location\/us\/\">Get in touch today to discuss your contract hiring needs.<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_599ad1237b7b2ca4766ca60a15afd422\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-49911 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-and-financial-services hd_person_sector-commerce-and-industry hd_person_sector-professional-services hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-investor-relations hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-us\" id=\"block_599ad1237b7b2ca4766ca60a15afd422-person-49911\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png\" class=\"card__image test\" alt=\"Michael Oncodin headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael.png 1200w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Michael Ondocin<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Executive Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:michaelondocin@cartermurray.com\">michaelondocin@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+16468592035\">+1 646 859 2035<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-large-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share-0\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F&#038;text=The%20rise%20of%20contract%20marketing%20hiring%20in%20the%20US%3A%20what%20smart%20employers%20are%20doing%20differently\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fthe-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_2e24800de98c95f5e67e850f71c6f10b\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-56351 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-talent category-us hd_author-michael-ondocin\" id=\"block_2e24800de98c95f5e67e850f71c6f10b-job-56351\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/when-should-you-hire-a-contract-marketer-vs-a-permanent-employee\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">When should you hire a contract marketer vs a permanent employee?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 8, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Many organizations automatically look to add permanent headcount to a marketing team when a need arises, but it\u2019s not always the most effective solution. The rise of contract and fractional marketing talent in the US has given employers greater flexibility to access specialist expertise, increase capacity and accelerate project delivery without [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56290 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-private-equity category-sales category-talent hd_author-pearce-doorley\" id=\"block_2e24800de98c95f5e67e850f71c6f10b-job-56290\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-to-scale-a-sales-team-in-a-private-equity-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_businesswoman-delivering-a-speech-during-a-conference-meeting-GettyImages-2218909626-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How to scale a sales team in a private equity-backed business<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For private equity-backed businesses, growth rarely happens by accident. Whether the investment thesis centres on market expansion, new product launches, international growth or operational transformation, commercial performance is often at the heart of the value creation plan. As a result, scaling a sales team is one of the most important challenges [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56280 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-marketing category-talent category-uk tag-marketing tag-technology hd_author-doina-grubii\" id=\"block_2e24800de98c95f5e67e850f71c6f10b-job-56280\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/ai-in-recruitment-why-human-judgement-matters-more-than-ever\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">AI in recruitment: why human judgement matters more than ever<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 30, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Artificial intelligence is changing how businesses access information, solve problems and make decisions. But as intelligence becomes easier to access, the qualities that are harder to automate may become more valuable. As businesses consider how AI is changing the skills they value, a broader shift is taking place. When information and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights While businesses in the US continue to invest in growth, many are becoming more cautious about permanent headcount.&nbsp;&nbsp; At the same time, marketing teams are being asked to deliver more with less, adapt to&nbsp;new technologies&nbsp;and respond faster to changing customer expectations.&nbsp; Contract marketing hiring has become a strategic workforce solution rather [&hellip;]<\/p>\n","protected":false},"author":740,"featured_media":52251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[13,14,362],"tags":[359],"hd_author":[452],"class_list":["post-55921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insight","category-marketing","category-us","tag-marketing","hd_author-michael-ondocin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why contract marketing hiring is growing in the US<\/title>\n<meta name=\"description\" content=\"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of contract marketing hiring in the US: what smart employers are doing differently\" \/>\n<meta property=\"og:description\" content=\"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T09:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T11:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Ondocin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Ondocin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/\"},\"author\":{\"name\":\"Michael Ondocin\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/6babb7eb72455c4bb08fdeab5d0f67cc\"},\"headline\":\"The rise of contract marketing hiring in the US: what smart employers are doing differently\",\"datePublished\":\"2026-08-18T09:34:11+00:00\",\"dateModified\":\"2026-08-18T11:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/\"},\"wordCount\":1281,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/11\\\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Market Insight\",\"Marketing\",\"US\"],\"inLanguage\":\"de-DE\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/\",\"name\":\"Why contract marketing hiring is growing in the US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/11\\\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg\",\"datePublished\":\"2026-08-18T09:34:11+00:00\",\"dateModified\":\"2026-08-18T11:57:18+00:00\",\"description\":\"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/11\\\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/11\\\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Detail_Leaders in discussion at table_shutterstock_2258472131\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The rise of contract marketing hiring in the US: what smart employers are doing differently\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"name\":\"Carter Murray\",\"description\":\"Global marketing and sales search and recruitment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cartermurray.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\",\"name\":\"Carter Murray\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"width\":2560,\"height\":1344,\"caption\":\"Carter Murray\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/6babb7eb72455c4bb08fdeab5d0f67cc\",\"name\":\"Michael Ondocin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"caption\":\"Michael Ondocin\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\"],\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/author\\\/michaelondocin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why contract marketing hiring is growing in the US","description":"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/","og_locale":"de_DE","og_type":"article","og_title":"The rise of contract marketing hiring in the US: what smart employers are doing differently","og_description":"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.","og_url":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/","og_site_name":"Carter Murray","article_published_time":"2026-08-18T09:34:11+00:00","article_modified_time":"2026-08-18T11:57:18+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg","type":"image\/jpeg"}],"author":"Michael Ondocin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Michael Ondocin","Gesch\u00e4tzte Lesezeit":"6 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#article","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/"},"author":{"name":"Michael Ondocin","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/6babb7eb72455c4bb08fdeab5d0f67cc"},"headline":"The rise of contract marketing hiring in the US: what smart employers are doing differently","datePublished":"2026-08-18T09:34:11+00:00","dateModified":"2026-08-18T11:57:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/"},"wordCount":1281,"publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"image":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg","keywords":["Marketing"],"articleSection":["Market Insight","Marketing","US"],"inLanguage":"de-DE","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/","url":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/","name":"Why contract marketing hiring is growing in the US","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#primaryimage"},"image":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg","datePublished":"2026-08-18T09:34:11+00:00","dateModified":"2026-08-18T11:57:18+00:00","description":"Why US employers are increasing contract marketing hiring, from accessing specialist skills, fractional leaders and building flexible marketing teams.","breadcrumb":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#primaryimage","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-scaled.jpg","width":2560,"height":1708,"caption":"Detail_Leaders in discussion at table_shutterstock_2258472131"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartermurray.com\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartermurray.com\/de\/"},{"@type":"ListItem","position":2,"name":"The rise of contract marketing hiring in the US: what smart employers are doing differently"}]},{"@type":"WebSite","@id":"https:\/\/www.cartermurray.com\/#website","url":"https:\/\/www.cartermurray.com\/","name":"Carter Murray","description":"Global marketing and sales search and recruitment","publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartermurray.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.cartermurray.com\/#organization","name":"Carter Murray","url":"https:\/\/www.cartermurray.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","width":2560,"height":1344,"caption":"Carter Murray"},"image":{"@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/6babb7eb72455c4bb08fdeab5d0f67cc","name":"Michael Ondocin","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","caption":"Michael Ondocin"},"sameAs":["https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA"],"url":"https:\/\/www.cartermurray.com\/de\/author\/michaelondocin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/users\/740"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/comments?post=55921"}],"version-history":[{"count":3,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55921\/revisions"}],"predecessor-version":[{"id":55930,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55921\/revisions\/55930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media\/52251"}],"wp:attachment":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media?parent=55921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/categories?post=55921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/tags?post=55921"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/hd_author?post=55921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}