{"id":55748,"date":"2026-07-17T12:53:35","date_gmt":"2026-07-17T12:53:35","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=55748"},"modified":"2026-07-20T15:28:46","modified_gmt":"2026-07-20T15:28:46","slug":"the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/","title":{"rendered":"The first 100 days: how commercial leaders drive value in PE-backed businesses"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-713dfe14 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-93c0e259 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-b6979932 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-why-the-first-100-days-matter-in-a-private-equity-backed-business\" data-level=\"2\">Why the first 100 days matter in a private equity-backed business<\/a><\/li><li><a href=\"#h-first-30-days-understand-before-you-make-changes\" data-level=\"2\">First 30 days: understand before you make changes<\/a><\/li><li><a href=\"#h-days-30-60-identify-quick-wins-while-planning-long-term-transformation\" data-level=\"2\">Days 30-60: identify quick wins while planning long-term transformation<\/a><\/li><li><a href=\"#h-days-60-100-build-a-value-creation-roadmap\" data-level=\"2\">Days 60-100: build a value creation roadmap<\/a><\/li><li><a href=\"#h-what-metrics-do-boards-and-investors-actually-care-about\" data-level=\"2\">What metrics do boards and investors actually care about?<\/a><\/li><li><a href=\"#h-common-mistakes-during-the-first-100-days\" data-level=\"2\">Common mistakes during the first 100 days<\/a><\/li><li><a href=\"#h-looking-beyond-the-first-100-days\" data-level=\"2\">Looking beyond the first 100 days<\/a><\/li><li><a href=\"#dei-our-actions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-287cde01 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fcareer-advice%2Fthe-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fcareer-advice%2Fthe-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses%2F&#038;text=The%20first%20100%20days%3A%20how%20commercial%20leaders%20drive%20value%20in%20PE-backed%20businesses\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fcareer-advice%2Fthe-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-brand-2-40-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand first:<\/strong> Resist the urge to make immediate changes. Focus on learning the business, stakeholders and growth drivers<\/li>\n\n\n\n<li><strong>Build momentum:<\/strong> Deliver quick wins that demonstrate commercial impact and build credibility early<\/li>\n\n\n\n<li><strong>Think commercially:<\/strong> Success is measured by revenue, pipeline and value creation, not marketing activity alone<\/li>\n\n\n\n<li><strong>Create a roadmap:<\/strong> Balance short-term improvements with a long-term plan aligned to the investment thesis<\/li>\n\n\n\n<li><strong>Stay aligned:<\/strong> Close collaboration with leadership, investors and finance teams is critical to sustainable growth<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stepping into a leadership role in a private equity-backed business is very different from joining a traditional corporate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expectations are high, timelines are shorter and commercial leaders are often expected to demonstrate impact quickly. <a href=\"https:\/\/www.cartermurray.com\/talent\/why-marketing-leaders-fail-in-pe-backed-companies-and-how-to-avoid-the-wrong-hire\/\">Understanding why marketing leaders fail in PE-backed companies and how to avoid the wrong hire<\/a> can also help new leaders establish the right priorities from day one.<br><br>For commercial leaders such as Chief Marketing Officers (CMOs), Chief Revenue Officers (CROs) and VP Growth leaders, the first 100 days should focus on delivering complete transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time is for building confidence, establishing credibility and demonstrating that the marketing function can contribute to the wider growth plan and investment thesis.<br><br>The most successful commercial leaders balance quick wins with longer-term transformation. They understand where value will be created, align closely with key stakeholders and build a roadmap that supports sustainable growth throughout the investment hold period.<br><br>While every business is different, the most successful CMOs, CROs and VP Growth leaders often approach their first 100 days in three phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Days 1-30:<\/strong> Understand the business, build relationships and identify where value will be created<\/li>\n\n\n\n<li><strong>Days 30-60:<\/strong> Deliver quick wins that build credibility while shaping longer-term transformation<\/li>\n\n\n\n<li><strong>Days 60-100:<\/strong> Build a commercial roadmap that aligns the marketing function with the wider growth plan and investment thesis<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-why-the-first-100-days-matter-in-a-private-equity-backed-business\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-20d6062481ef6cad6149f273fcdbc92b\">Why the first 100 days matter in a private equity-backed business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PE-backed portfolio companies operate at pace. This focus on <a href=\"https:\/\/www.bain.com\/insights\/topics\/global-private-equity-report\/\">operational improvement and value creation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether the objective is accelerating growth, improving profitability or preparing for an eventual exit, commercial leaders are expected to make decisions that contribute to enterprise value from an early stage.<br><br>That doesn\u2019t mean delivering every initiative immediately. Boards, PE sponsors and operating partners typically understand that meaningful transformation takes time. But they do expect evidence that the right priorities have been identified, the marketing strategy supports the wider business objectives and there is a clear plan for delivering value.<br><br>The first 100 days often shape how a new commercial leader is perceived. Strong early decisions build confidence with stakeholders and create momentum that can carry through the rest of the investment lifecycle.<\/p>\n\n\n\n<h2 id=\"h-first-30-days-understand-before-you-make-changes\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-45df54d9d02a1044246c4f74b1fff341\">First 30 days: understand before you make changes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The temptation to make immediate changes can be strong, but the most successful commercial leaders spend their first month building understanding before introducing significant transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective is to understand how the business creates value today, where growth opportunities exist and how the marketing function can contribute more effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typical priorities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding the investment thesis and wider growth plan<\/li>\n\n\n\n<li>Meeting key stakeholders, including the CEO, CFO, operating partner and leadership team<\/li>\n\n\n\n<li>Reviewing the current marketing strategy and commercial operating model<\/li>\n\n\n\n<li>Assessing pipeline contribution, revenue performance and customer lifetime value (LTV)<\/li>\n\n\n\n<li>Understanding how the marketing and finance functions work together<\/li>\n\n\n\n<li>Identifying immediate risks, opportunities and capability gaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This period is also an opportunity to understand the organisation&#8217;s culture, decision-making processes and reporting expectations. Strong relationships built early often make later transformation significantly easier to deliver.<\/p>\n\n\n\n<h2 id=\"h-days-30-60-identify-quick-wins-while-planning-long-term-transformation\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-db8f66812cdbe5621a000f431fb0ebca\">Days 30-60: identify quick wins while planning long-term transformation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once a clear understanding of the business has been established, attention can shift towards creating momentum.<br><br>The strongest commercial leaders distinguish between improvements that can deliver immediate value and initiatives that require a longer-term transformation programme.<br><br>Quick wins might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving pipeline contribution and lead quality<\/li>\n\n\n\n<li>Strengthening sales and marketing alignment<\/li>\n\n\n\n<li>Refining marketing metrics and reporting<\/li>\n\n\n\n<li>Optimising campaign performance<\/li>\n\n\n\n<li>Improving pricing or customer segmentation<\/li>\n\n\n\n<li>Increasing visibility of commercial performance through stronger board reporting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These initiatives help build confidence that the commercial strategy is moving in the right direction. At the same time, longer-term priorities should begin taking shape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.warc.com\/en\/article\/connecting-for-growth%3A-a-makeover-for-your-marketing-operating-model-9570b04092d1445cbabdc7cb94f0e58f\">Building a more connected commercial organisation<\/a> is increasingly important.<br><br>Long-term transformation may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evolving the commercial operating model<\/li>\n\n\n\n<li>Repositioning the brand<\/li>\n\n\n\n<li>Redesigning go-to-market strategy<\/li>\n\n\n\n<li>Strengthening technology and data capability<\/li>\n\n\n\n<li>Restructuring the marketing function<\/li>\n\n\n\n<li>Building a more scalable growth engine<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The key is balancing immediate progress with initiatives that will continue creating value long after the first 100 days.<\/p>\n\n\n\n<h2 id=\"h-days-60-100-build-a-value-creation-roadmap\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-be6ae4487ff20ef2350a8910367d5c0c\">Days 60-100: build a value creation roadmap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By this stage, stakeholders should have a clear understanding of both your priorities and the opportunities ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than presenting a long list of disconnected initiatives, the focus should be on developing a commercial roadmap that links activity directly to value creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This roadmap should clearly define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic priorities<\/li>\n\n\n\n<li>Ownership and accountability<\/li>\n\n\n\n<li>Investment requirements<\/li>\n\n\n\n<li>Success measures<\/li>\n\n\n\n<li>Short and medium-term milestones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For many private equity-backed businesses, this roadmap becomes an important reference point throughout the hold period, helping leadership teams align commercial investment with the wider investment thesis.<\/p>\n\n\n\n<h2 id=\"h-what-metrics-do-boards-and-investors-actually-care-about\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3514d851416d848bc47a6b33ec4612a9\">What metrics do boards and investors actually care about?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest adjustments for commercial leaders moving into a private equity-backed business is recognising that success is rarely measured through marketing activity alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boards and investors are typically interested in commercial outcomes and how marketing contributes to enterprise value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While priorities vary between businesses, the metrics most commonly discussed include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue growth<\/li>\n\n\n\n<li>Pipeline contribution<\/li>\n\n\n\n<li>Conversion rates<\/li>\n\n\n\n<li>Customer acquisition cost (CAC)<\/li>\n\n\n\n<li>Customer lifetime value (LTV)<\/li>\n\n\n\n<li>Forecast accuracy<\/li>\n\n\n\n<li>EBITDA contribution<\/li>\n\n\n\n<li>Enterprise value drivers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Strong board packs help translate these metrics into clear commercial insight. Rather than simply reporting activity, the most effective commercial leaders demonstrate how marketing investment is supporting growth, improving performance and contributing to long-term value creation.<\/p>\n\n\n\n<h2 id=\"h-common-mistakes-during-the-first-100-days\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-523a6ce2673251dd52e0fa4ef3917388\">Common mistakes during the first 100 days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even experienced CMOs, CROs and VP Growth leaders can lose momentum if they focus on the wrong priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common mistakes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trying to change too much before understanding the business<\/li>\n\n\n\n<li>Focusing on marketing activity rather than commercial outcomes<\/li>\n\n\n\n<li>Failing to align the marketing strategy with the investment thesis<\/li>\n\n\n\n<li>Working in isolation rather than collaborating with the finance function and wider leadership team<\/li>\n\n\n\n<li>Waiting too long to communicate progress with stakeholders<\/li>\n\n\n\n<li>Measuring success using marketing metrics rather than business outcomes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding these pitfalls helps build credibility while creating a stronger foundation for sustainable growth.<br><br>It&#8217;s also worth recognising that every business is different. What delivers value in one portfolio company may not be appropriate in another. The most successful commercial leaders adapt their approach to the organisation&#8217;s maturity, growth ambitions and investment priorities rather than following a fixed playbook.<\/p>\n\n\n\n<h2 id=\"h-looking-beyond-the-first-100-days\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6b156ad99c8a28f99f227a4d178555e4\">Looking beyond the first 100 days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your first 100 days are an opportunity to demonstrate that you understand where value will be created and building confidence that the business is moving in the right direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful CMOs, CROs and VP Growth leaders combine commercial judgement with disciplined execution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisations focused on <a href=\"https:\/\/www.cartermurray.com\/talent\/hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth\/\">hiring sales and marketing leaders to drive PE-backed growth<\/a> are increasingly looking for leaders who can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balance early impact with long-term value creation<\/li>\n\n\n\n<li>Understand the investment thesis<\/li>\n\n\n\n<li>Align closely with stakeholders<\/li>\n\n\n\n<li>Create a marketing strategy that supports sustainable growth throughout the investment lifecycle<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether joining a permanent role or stepping into an interim or fractional CMO position, many private equity-backed businesses use <a href=\"https:\/\/www.cartermurray.com\/executive-search\/\">executive search<\/a> to identify commercial leaders with experience delivering value creation in high-growth environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch today to discuss your career goals in private equity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_b17fb3f2e64b1a3f4a515020a5bcbb03\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" id=\"block_b17fb3f2e64b1a3f4a515020a5bcbb03-person-45404\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/graywendy\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 is-template- alignwide\" id=\"block_2b4aedda7331287d491ded5d79c72181\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-jobs__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-55731 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55731\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/head-of-business-development-55731\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 6 Tagen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Head of Business Development<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within legal Business Development and Debt&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 6 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55616 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55616\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/international-business-development-manager-55616\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">International Business Development Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">The International Business Development Manager role sits within a leading&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55565 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55565\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-banking-finance-55565\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Banking &amp; Finance<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager- Banking and Finance role sits in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55539 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55539\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-non-motor-claims-manager-55539\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Insurance<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">UAE<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Non-Motor Claims Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading regional insurance provider operating across&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55477 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55477\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/client-relationship-manager-tech-55477\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Client Relationship Manager- Tech<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within Client Relationship\/Development looking for a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55476 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55476\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/pitch-manager-55476\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Pitch Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Are you a proposals\/pitch professional looking for an opportunity in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55473 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55473\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-finance-55473\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Finance<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager role sits in a leading global&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55470 job_listing type-job_listing status-publish hentry\" id=\"block_2b4aedda7331287d491ded5d79c72181-job-55470\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-disputes-55470\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Disputes<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager- Disputes role sits in a leading&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-287cde01 wp-block-group-is-layout-constrained block-visibility-hide-large-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share-0\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size 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LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-5caf50cd wp-block-columns-is-layout-flex\" id=\"mar-faqs\" style=\"margin-top:var(--wp--preset--spacing--2-x-large);margin-bottom:var(--wp--preset--spacing--large);padding-top:var(--wp--preset--spacing--medium);padding-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading alignwide is-style-eyebrow\" id=\"dei-our-actions\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This section provides clear, concise answers to the most common queries on the first 100 days as a commercial leader and how to drive value in PE-backed businesses.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"schema-faq wp-block-yoast-faq-block is-style-accordion\"><div class=\"schema-faq-section\" id=\"faq-question-1784290904294\"><strong class=\"schema-faq-question\"><strong>What should a CMO achieve in the first 100 days in a private equity-backed business?<\/strong><\/strong> <p class=\"schema-faq-answer\">A CMO\u2019s first 100 days should focus on understanding the investment thesis, identifying where marketing can create commercial value and building a clear roadmap for growth. Early credibility comes from balancing quick wins with longer-term transformation rather than trying to change everything immediately.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784290926944\"><strong class=\"schema-faq-question\"><strong>What do private equity investors expect from a CMO?<\/strong><\/strong> <p class=\"schema-faq-answer\">Private equity investors typically expect CMOs to demonstrate how marketing contributes to commercial growth and enterprise value. This often includes improving pipeline contribution, aligning marketing with the wider growth plan and reporting against commercially focused metrics.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784290940076\"><strong class=\"schema-faq-question\"><strong>Which marketing metrics matter most in a private equity-backed business?<\/strong><\/strong> <p class=\"schema-faq-answer\">While priorities vary, the metrics most commonly discussed include pipeline contribution, revenue growth, customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates and marketing return on investment. The emphasis is usually on commercial outcomes rather than marketing activity alone.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784290954828\"><strong class=\"schema-faq-question\"><strong>How is a CMO role different in a private equity-backed business?<\/strong><\/strong> <p class=\"schema-faq-answer\">CMOs in private equity-backed businesses are often expected to deliver commercial impact more quickly than in larger corporate environments. The role typically involves closer collaboration with the CEO, CFO and investors, with a stronger focus on value creation and measurable business performance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784290975136\"><strong class=\"schema-faq-question\"><strong>Should a CMO prioritise quick wins or long-term transformation?<\/strong><\/strong> <p class=\"schema-faq-answer\">Both are important. Quick wins help build confidence with stakeholders, while longer-term initiatives create sustainable growth. The most successful commercial leaders identify early opportunities without losing sight of the wider investment thesis and long-term value creation plan.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784290990582\"><strong class=\"schema-faq-question\"><strong>When should a private equity-backed business hire a fractional or interim CMO?<\/strong><\/strong> <p class=\"schema-faq-answer\">A fractional or interim CMO can be valuable when a business needs experienced commercial leadership quickly, whether following an acquisition, during a transformation programme or while recruiting a permanent leader. They can provide immediate strategic direction while helping establish the foundations for long-term growth.<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_894c96b8bbb16f8b77333e32d18443b3\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-5819 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-middle-east category-moving-jobs category-regional-focus hd_author-natalie-remedios\" id=\"block_894c96b8bbb16f8b77333e32d18443b3-job-5819\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/relocation-guide-to-saudi-arabia\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/11\/hala-alghanim-f5ZB0LHwi0s-unsplash-SAudi-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/11\/hala-alghanim-f5ZB0LHwi0s-unsplash-SAudi-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/11\/hala-alghanim-f5ZB0LHwi0s-unsplash-SAudi-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/11\/hala-alghanim-f5ZB0LHwi0s-unsplash-SAudi-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/11\/hala-alghanim-f5ZB0LHwi0s-unsplash-SAudi-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Relocation guide to Saudi Arabia<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 20, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Relocating to Saudi Arabia is becoming an increasingly attractive option for marketing and sales professionals seeking career growth, tax efficiency and exposure to one of the most ambitious economic transformations in the Middle East. With Vision 2030 driving diversification across industries, opportunities are expanding rapidly in cities such as Riyadh, Jeddah [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55748 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-private-equity hd_author-wendy-gray\" id=\"block_894c96b8bbb16f8b77333e32d18443b3-job-55748\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-300x225.jpg\" class=\"card__image\" alt=\"Business partners on meeting in the office.\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/07\/GettyImages-2200542791-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">The first 100 days: how commercial leaders drive value in PE-backed businesses<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 17, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Stepping into a leadership role in a private equity-backed business is very different from joining a traditional corporate. Expectations are high, timelines are shorter and commercial leaders are often expected to demonstrate impact quickly. Understanding why marketing leaders fail in PE-backed companies and how to avoid the wrong hire can also [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55495 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-sales tag-sales hd_author-pearce-doorley\" id=\"block_894c96b8bbb16f8b77333e32d18443b3-job-55495\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/how-to-become-a-sales-director\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png\" class=\"card__image\" alt=\"Man in blue jumper and glasses chats to a colleague\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How to become a\u00a0Sales\u00a0Director<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 26, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For many sales professionals, becoming a\u00a0Sales\u00a0Director is a natural career goal. The role combines commercial leadership, strategic\u00a0thinking\u00a0and revenue responsibility, offering the opportunity to influence business growth while leading high-performing teams.\u00a0\u00a0However, progressing into a\u00a0Sales\u00a0Director position requires more than consistently hitting sales targets. Employers are looking for leaders who can develop sales strategy, [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights Stepping into a leadership role in a private equity-backed business is very different from joining a traditional corporate. Expectations are high, timelines are shorter and commercial leaders are often expected to demonstrate impact quickly. Understanding why marketing leaders fail in PE-backed companies and how to avoid the wrong hire can also [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":55749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[24,435],"tags":[],"hd_author":[447],"class_list":["post-55748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-private-equity","hd_author-wendy-gray"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The first 100 days for CMOs in PE-backed businesses<\/title>\n<meta name=\"description\" content=\"Learn how CMOs, CROs and VP Growth leaders can create value in their first 100 days in a private equity-backed business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The first 100 days: how commercial leaders drive value in PE-backed businesses\" \/>\n<meta property=\"og:description\" content=\"Learn how CMOs, CROs and VP Growth leaders can create value in their first 100 days in a private equity-backed business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/career-advice\\\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/career-advice\\\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\\\/\"},\"author\":{\"name\":\"Wendy Gray\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/9dff7fd6c2eebab57957cec242dfc390\"},\"headline\":\"The first 100 days: how commercial leaders drive value in PE-backed 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The most successful commercial leaders identify early opportunities without losing sight of the wider investment thesis and long-term value creation plan.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.cartermurray.com\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/#faq-question-1784290990582","position":6,"url":"https:\/\/www.cartermurray.com\/career-advice\/the-first-100-days-how-commercial-leaders-drive-value-in-pe-backed-businesses\/#faq-question-1784290990582","name":"When should a private equity-backed business hire a fractional or interim CMO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A fractional or interim CMO can be valuable when a business needs experienced commercial leadership quickly, whether following an acquisition, during a transformation programme or while recruiting a permanent leader. They can provide immediate strategic direction while helping establish the foundations for long-term growth.","inLanguage":"de-DE"},"inLanguage":"de-DE"}]}},"_links":{"self":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/users\/184"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/comments?post=55748"}],"version-history":[{"count":2,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55748\/revisions"}],"predecessor-version":[{"id":55792,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55748\/revisions\/55792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media\/55749"}],"wp:attachment":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media?parent=55748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/categories?post=55748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/tags?post=55748"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/hd_author?post=55748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}