{"id":55301,"date":"2026-06-16T09:40:33","date_gmt":"2026-06-16T09:40:33","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=55301"},"modified":"2026-06-19T13:43:19","modified_gmt":"2026-06-19T13:43:19","slug":"how-us-businesses-can-successfully-bring-marketing-teams-in-house","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/","title":{"rendered":"How US businesses can successfully bring marketing teams in-house"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-contents\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-why-more-businesses-are-bringing-marketing-in-house\" data-level=\"2\">Why more businesses are bringing marketing in-house<\/a><\/li><li><a href=\"#h-what-should-stay-in-house\" data-level=\"2\">What should stay in-house?<\/a><\/li><li><a href=\"#h-what-can-remain-outsourced\" data-level=\"2\">What can remain outsourced?<\/a><\/li><li><a href=\"#h-the-first-hires-to-make\" data-level=\"2\">The first hires to make<\/a><\/li><li><a href=\"#h-common-mistakes-when-building-an-in-house-marketing-team\" data-level=\"2\">Common mistakes when building an in-house marketing team<\/a><\/li><li><a href=\"#h-why-the-hybrid-model-often-works-best\" data-level=\"2\">Why the hybrid model often works best<\/a><\/li><li><a href=\"#h-building-a-team-that-can-scale\" data-level=\"2\">Building a team that can scale<\/a><\/li><li><a href=\"#h-bringing-marketing-in-house-successfully\" data-level=\"2\">Bringing marketing in-house successfully<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F&#038;text=How%20US%20businesses%20can%20successfully%20bring%20marketing%20teams%20in-house\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-2-40-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-key-insights\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control<\/strong>: Moving marketing in-house gives businesses greater control over strategy, brand voice and commercial outcomes<\/li>\n\n\n\n<li><strong>Efficiency<\/strong>: Advances in marketing technology and automation make it easier to manage core activities internally, improving agility and ROI<\/li>\n\n\n\n<li><strong>Hybrid<\/strong>: The most effective model often combines in-house ownership of strategy and content with external agency support for specialist skills<\/li>\n\n\n\n<li><strong>Hiring<\/strong>: Successful teams start with leadership, content specialists, digital experts and data analysts, rather than hiring every capability at once<\/li>\n\n\n\n<li><strong>Growth<\/strong>: Building a scalable team requires planning for future needs, technology, and performance measurement, not just immediate hires<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past decade, many US businesses have shifted marketing capabilities from external partners into internal teams.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00a0organizations invest more heavily in\u00a0<a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing recruitment<\/a>, they are increasingly looking to build internal capability that can support long-term growth, strengthen brand\u00a0ownership\u00a0and improve commercial outcomes.\u00a0<br>\u00a0<br>For some organizations, this means building a fully in-house marketing team. For others, it involves creating an in-house agency model while continuing to partner with specialist providers where needed.\u00a0<br>\u00a0<br>The challenge is knowing which capabilities should sit internally, which should remain outsourced and how to build a marketing function that can support long-term growth. Recent <a href=\"https:\/\/www.ana.net\/content\/show\/id\/79185\">Association of National Advertisers research on in-house agencies<\/a> highlights just how widespread this shift has become across the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\" id=\"h-why-more-businesses-are-bringing-marketing-in-house\">Why more businesses are bringing marketing in-house<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several factors are driving the move towards an in-house model.\u00a0<br>\u00a0<br>First, businesses want greater control over their marketing strategy and brand voice. Internal teams often have a deeper understanding of company culture, customer\u00a0needs\u00a0and commercial priorities than external partners.\u00a0<br>\u00a0<br>Second, advances in automation and marketing technology have made it easier for\u00a0organizations\u00a0to manage activities such as email marketing, content marketing, social\u00a0media\u00a0and performance reporting internally.\u00a0<br>\u00a0<br>Finally, many businesses are under pressure to demonstrate stronger return on investment from their marketing budget. Bringing certain capabilities in-house can provide greater visibility of performance data, budget allocation and key performance indicators (KPIs). <a href=\"https:\/\/www.deloittedigital.com\/nl\/en\/insights\/perspective\/marketing-trends-2026.html\">Deloitte Digital\u2019s Marketing Trends 2026<\/a> highlights the growing focus on accountability, measurable business impact and the need for marketing teams to demonstrate value more clearly across the organisation.<br>\u00a0<br>However, bringing marketing in-house is not simply a cost-saving exercise. The most successful\u00a0organizations\u00a0view it as a strategic investment in capability rather than a replacement for agency support.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\" id=\"h-what-should-stay-in-house\">What should stay in-house?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The strongest in-house marketing teams typically own the activities that require close alignment with the business.&nbsp;<br>&nbsp;<br>These often include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing strategy&nbsp;<\/li>\n\n\n\n<li>Brand management and brand voice&nbsp;<\/li>\n\n\n\n<li>Content creation&nbsp;<\/li>\n\n\n\n<li>Social media&nbsp;<\/li>\n\n\n\n<li>Email marketing&nbsp;<\/li>\n\n\n\n<li>Market research&nbsp;<\/li>\n\n\n\n<li>Strategic planning&nbsp;<\/li>\n\n\n\n<li>Marketing operations and automation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These functions benefit from a deep understanding of the&nbsp;organization&#8217;s&nbsp;objectives,&nbsp;products&nbsp;and customers.&nbsp;<br>&nbsp;<br>Keeping these capabilities in-house also helps businesses respond more quickly to changing priorities and&nbsp;maintain&nbsp;consistency across communication channels.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3\" id=\"h-what-can-remain-outsourced\">What can remain outsourced?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every capability needs to be brought in-house.&nbsp;<br>&nbsp;<br>Many&nbsp;organizations&nbsp;continue to work with a marketing agency or specialist partners for highly technical or resource-intensive activities, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO&nbsp;<\/li>\n\n\n\n<li>PPC and paid search&nbsp;<\/li>\n\n\n\n<li>Paid media and media buying&nbsp;<\/li>\n\n\n\n<li>Specialist creative projects&nbsp;<\/li>\n\n\n\n<li>Website development&nbsp;<\/li>\n\n\n\n<li>Campaign production<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These areas often require niche expertise that can be difficult or expensive to maintain internally.&nbsp;<br>&nbsp;<br>The most effective approach is usually not an either-or decision. Instead, businesses should&nbsp;identify&nbsp;which capabilities create competitive advantage and which can be delivered more efficiently through external support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4\" id=\"h-the-first-hires-to-make\">The first hires to make<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common mistakes&nbsp;organizations&nbsp;make when building a marketing team is trying to hire every capability at once.&nbsp;<br>&nbsp;<br>Instead, focus on building a strong foundation.&nbsp;<br>&nbsp;<br>The first hires often include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing leadership<\/strong><br>A Head of Marketing or Marketing Director who can define the roadmap,&nbsp;establish&nbsp;priorities&nbsp;and align marketing activity with business&nbsp;objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content and brand specialists<\/strong>\u00a0<br>Content creators and copywriters who can manage messaging,\u00a0maintain\u00a0brand\u00a0voice\u00a0and support content marketing initiatives.\u00a0<br>\u00a0<br><strong>Digital marketing expertise<\/strong>\u00a0<br>Depending on business needs, this may include specialists in social media, email marketing, paid advertising or marketing automation, areas where specialist <a href=\"https:\/\/www.cartermurray.com\/digital-marketing-recruitment\/\">digital marketing recruitment<\/a> expertise can be particularly valuable.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data and performance capability<\/strong>\u00a0<br>As marketing becomes increasingly data-driven, businesses are also investing in data analysts who can interpret performance data, measure\u00a0ROI\u00a0and support decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-5\" id=\"h-common-mistakes-when-building-an-in-house-marketing-team\">Common mistakes when building an in-house marketing team<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hiring too tactically<\/strong>\u00a0<br>Many\u00a0organizations focus on individual channels before defining the wider marketing strategy. Without clear\u00a0objectives, businesses can end up with disconnected activity across social media, content marketing, paid\u00a0advertising\u00a0and email marketing.\u00a0<br>\u00a0<br><strong>Expecting one person to do everything<\/strong>\u00a0<br>The ideal candidate rarely exists. Expecting a single hire to manage strategy, content creation, SEO, paid media,\u00a0automation\u00a0and analytics often leads to burnout and underperformance.\u00a0<br>\u00a0<br><strong>Underinvesting in measurement<\/strong>\u00a0<br>Marketing teams need clear KPIs and reporting frameworks. <a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/annual-cmo-spend-data-snapshots\">Gartner&#8217;s CMO Spend and Strategy Survey<\/a> continues to highlight the importance of demonstrating measurable value and return on investment. Without agreed key performance indicators, it becomes difficult to\u00a0do so or to justify future budget allocation.\u00a0<br>\u00a0<br><strong>Cutting agency support too quickly<\/strong>\u00a0<br>Some\u00a0organizations remove agency support before their internal capability is fully established. A phased approach is often more effective, allowing knowledge transfer while reducing risk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-6\" id=\"h-why-the-hybrid-model-often-works-best\">Why the hybrid model often works best<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses discover that the strongest model combines internal ownership with external expertise.&nbsp;<br>&nbsp;<br>An in-house marketing team can own strategy, messaging,&nbsp;content&nbsp;and stakeholder relationships, while specialist agencies provide support in areas such as SEO, PPC, media buying or large-scale campaign execution.&nbsp;<br>&nbsp;<br>This approach offers flexibility,&nbsp;scalability&nbsp;and access to specialist skills without requiring&nbsp;organizations to build every capability internally.&nbsp;<br>&nbsp;<br>It also allows marketing leaders to adjust resources as priorities change.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-7\" id=\"h-building-a-team-that-can-scale\">Building a team that can scale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As businesses grow, marketing functions need to evolve.&nbsp;<br>&nbsp;<br>What works for a fast-growing startup may not be&nbsp;appropriate for&nbsp;a larger&nbsp;organization&nbsp;operating&nbsp;across multiple markets or product lines.&nbsp;<br>&nbsp;<br>When building a marketing team, leaders should think beyond immediate hiring needs and consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Future growth plans&nbsp;<\/li>\n\n\n\n<li>Technology requirements&nbsp;<\/li>\n\n\n\n<li>Automation opportunities&nbsp;<\/li>\n\n\n\n<li>Team structure&nbsp;<\/li>\n\n\n\n<li>Budget allocation&nbsp;<\/li>\n\n\n\n<li>Performance measurement&nbsp;<\/li>\n\n\n\n<li>Long-term capability gaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A clear roadmap helps ensure hiring decisions support both current priorities and future objectives.\u00a0<br>\u00a0<br>Businesses building new teams or benchmarking existing talent should also review current market data and salary expectations using our <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/salary-guides\/\">marketing salary guides.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-8\" id=\"h-bringing-marketing-in-house-successfully\">Bringing marketing in-house successfully<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful&nbsp;organizations&nbsp;do not bring marketing in-house simply to reduce costs. They do it to build stronger capabilities, improve alignment with the business and create a more sustainable platform for growth.&nbsp;<br>&nbsp;<br>Whether building a fully in-house marketing team or adopting a hybrid model, success depends on having the right strategy, the right&nbsp;people&nbsp;and a clear understanding of which capabilities create the greatest value for the business.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective marketing recruitment&nbsp;helps&nbsp;organizations build the right mix of leadership, specialist&nbsp;expertise&nbsp;and future capability.&nbsp;<br>&nbsp;<br>By focusing on long-term capability rather than short-term savings, businesses can build marketing functions that deliver stronger performance, better return on&nbsp;investment&nbsp;and greater scalability over time.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_4747616a0c055d7f1bd1cd38ae373ced\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-49911 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-and-financial-services hd_person_sector-commerce-and-industry hd_person_sector-professional-services hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-investor-relations hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-us\" id=\"block_4747616a0c055d7f1bd1cd38ae373ced-person-49911\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png\" class=\"card__image test\" alt=\"Michael Oncodin headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael.png 1200w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Michael Ondocin<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Executive Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:michaelondocin@cartermurray.com\">michaelondocin@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+16468592035\">+1 646 859 2035<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-large-screen block-visibility-hide-medium-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share-0\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F&#038;text=How%20US%20businesses%20can%20successfully%20bring%20marketing%20teams%20in-house\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Fhow-us-businesses-can-successfully-bring-marketing-teams-in-house%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_a2d26697d883389b66cfa400ed14b041\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-326 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-and-financial-services category-europe category-finding-talent category-market-insight category-sales category-talent hd_author-carter-murray\" id=\"block_a2d26697d883389b66cfa400ed14b041-job-326\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/banking-and-financial-services\/what-are-the-most-in-demand-skillsets-in-the-fintech-space\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What fintech employers should look for when hiring sales talent in Europe<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights As fintech companies across Europe continue to scale, the competition for high-performing sales talent remains intense. Whether organisations are expanding in payments, digital banking, regulatory technology (regtech), cybersecurity or financial software, hiring managers are increasingly focused on finding professionals who can deliver revenue growth quickly and navigate complex sales environments. For [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56500 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-communications hd_author-doina-grubii\" id=\"block_a2d26697d883389b66cfa400ed14b041-job-56500\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/what-does-a-head-of-communications-do\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-300x225.jpg\" class=\"card__image\" alt=\"High angle shot of a group of corporate businesspeople having a meeting in a modern boardroom\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What does a Head of Communications do?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 19, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights A Head of Communications is responsible for how an organisation communicates with its employees, customers, stakeholders, media and wider audiences.&nbsp; It is a broad senior leadership role. While responsibilities vary between organisations, a Head of Communications will typically set the communication strategy, protect reputation, oversee internal and external communications and advise [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56450 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-sales tag-sales hd_author-pearce-doorley\" id=\"block_a2d26697d883389b66cfa400ed14b041-job-56450\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/what-is-a-sales-directors-salary\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1132660168-300x225.jpg\" class=\"card__image\" alt=\"Young professionals meeting in co-working office\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1132660168-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1132660168-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1132660168-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What is a Sales Director\u2019s salary?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 19, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights If you are considering your next move as a Sales Director, salary will depend on the size of the business, your experience and the scope of the role.&nbsp;&nbsp;Sales Director base salaries in the United Kingdom typically range from GBP 90,000 to GBP 170,000. What is the average salary for a Sales [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights Over the past decade, many US businesses have shifted marketing capabilities from external partners into internal teams.&nbsp;&nbsp; As\u00a0organizations invest more heavily in\u00a0marketing recruitment, they are increasingly looking to build internal capability that can support long-term growth, strengthen brand\u00a0ownership\u00a0and improve commercial outcomes.\u00a0\u00a0For some organizations, this means building a fully in-house marketing team. [&hellip;]<\/p>\n","protected":false},"author":740,"featured_media":53599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[30,14,28,362],"tags":[359],"hd_author":[452],"class_list":["post-55301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-advice","category-marketing","category-talent","category-us","tag-marketing","hd_author-michael-ondocin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How US businesses can build successful in-house marketing teams<\/title>\n<meta name=\"description\" content=\"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How US businesses can successfully bring marketing teams in-house\" \/>\n<meta property=\"og:description\" content=\"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T09:40:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T13:43:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1764\" \/>\n\t<meta property=\"og:image:height\" content=\"1017\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Ondocin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Ondocin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/\"},\"author\":{\"name\":\"Michael Ondocin\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/6babb7eb72455c4bb08fdeab5d0f67cc\"},\"headline\":\"How US businesses can successfully bring marketing teams in-house\",\"datePublished\":\"2026-06-16T09:40:33+00:00\",\"dateModified\":\"2026-06-19T13:43:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/\"},\"wordCount\":1284,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Management advice\",\"Marketing\",\"Talent\",\"US\"],\"inLanguage\":\"de-DE\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/\",\"name\":\"How US businesses can build successful in-house marketing teams\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg\",\"datePublished\":\"2026-06-16T09:40:33+00:00\",\"dateModified\":\"2026-06-19T13:43:19+00:00\",\"description\":\"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg\",\"width\":1764,\"height\":1017,\"caption\":\"Startup meeting, senior man and laptop for ideas, planning or strategy for company vision. Business leader, teamwork and diversity with computer at workshop, proposal and report at group negotiation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/talent\\\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How US businesses can successfully bring marketing teams in-house\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"name\":\"Carter Murray\",\"description\":\"Global marketing and sales search and recruitment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cartermurray.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\",\"name\":\"Carter Murray\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"width\":2560,\"height\":1344,\"caption\":\"Carter Murray\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/6babb7eb72455c4bb08fdeab5d0f67cc\",\"name\":\"Michael Ondocin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g\",\"caption\":\"Michael Ondocin\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\"],\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/author\\\/michaelondocin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How US businesses can build successful in-house marketing teams","description":"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/","og_locale":"de_DE","og_type":"article","og_title":"How US businesses can successfully bring marketing teams in-house","og_description":"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.","og_url":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/","og_site_name":"Carter Murray","article_published_time":"2026-06-16T09:40:33+00:00","article_modified_time":"2026-06-19T13:43:19+00:00","og_image":[{"width":1764,"height":1017,"url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg","type":"image\/jpeg"}],"author":"Michael Ondocin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Michael Ondocin","Gesch\u00e4tzte Lesezeit":"6 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#article","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/"},"author":{"name":"Michael Ondocin","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/6babb7eb72455c4bb08fdeab5d0f67cc"},"headline":"How US businesses can successfully bring marketing teams in-house","datePublished":"2026-06-16T09:40:33+00:00","dateModified":"2026-06-19T13:43:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/"},"wordCount":1284,"publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"image":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg","keywords":["Marketing"],"articleSection":["Management advice","Marketing","Talent","US"],"inLanguage":"de-DE","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/","url":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/","name":"How US businesses can build successful in-house marketing teams","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#primaryimage"},"image":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg","datePublished":"2026-06-16T09:40:33+00:00","dateModified":"2026-06-19T13:43:19+00:00","description":"Why US businesses are moving marketing in-house, which capabilities to keep internal, and how to build scalable teams for long-term growth and ROI.","breadcrumb":{"@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#primaryimage","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2.jpg","width":1764,"height":1017,"caption":"Startup meeting, senior man and laptop for ideas, planning or strategy for company vision. Business leader, teamwork and diversity with computer at workshop, proposal and report at group negotiation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartermurray.com\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartermurray.com\/de\/"},{"@type":"ListItem","position":2,"name":"How US businesses can successfully bring marketing teams in-house"}]},{"@type":"WebSite","@id":"https:\/\/www.cartermurray.com\/#website","url":"https:\/\/www.cartermurray.com\/","name":"Carter Murray","description":"Global marketing and sales search and recruitment","publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartermurray.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.cartermurray.com\/#organization","name":"Carter Murray","url":"https:\/\/www.cartermurray.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","width":2560,"height":1344,"caption":"Carter Murray"},"image":{"@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/6babb7eb72455c4bb08fdeab5d0f67cc","name":"Michael Ondocin","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/44f2e634636a4f54f028535177dcbcab680ca72a9423866a1f2c6327215a114c?s=96&d=mm&r=g","caption":"Michael Ondocin"},"sameAs":["https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA"],"url":"https:\/\/www.cartermurray.com\/de\/author\/michaelondocin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/users\/740"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/comments?post=55301"}],"version-history":[{"count":0,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/55301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media\/53599"}],"wp:attachment":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media?parent=55301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/categories?post=55301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/tags?post=55301"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/hd_author?post=55301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}